How to create the perfect LinkedIn profile in 13 easy slides. Drop me a line for further info

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The Perfect LinkedIn Profile
• A Killer Head Shot & Background Image
• Eye Catching Headline
• Full Contact Details
• Educational and Informative Posts
• Comprehensive Summary
• Show Off Your Skills
• Detail Your Experience
• Express Your Interests
• See https://www.linkedin.com/in/miketurneruk for an example

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The Perfect Head Shot
• Professionally shot, full colour image
• Clear face to camera
• 400 x 400 pixels
• Members who include a profile
photo receive 21 x more profile views
and up to 36 x more messages

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Background Image
• Choose something that expresses character or a message
• Avoid placing text too close to the edges
• Size—1400 x 425 pixels

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The Headline Formula
• 120 Characters
• First Impressions Count
• [Title] [Company Name] I help
[prospect] [benefit or result]
Social Media Marketing ★ I help business owners and professionals grow their
business using social media

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Contact Details
• Phone Number
• Email
• Skype
• Social Media Links
• Customise your website link(s)

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LinkedIn Posts
• Demonstrate knowledge and
expertise
• Provide an opportunity for
engagement
• Help clarify target market

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Personal Summary – The Pitch
• Reveals your purpose
• Tell a story - You know how some people [identify a problem]
What I do is [provide the solution] Which leaves people
[express the outcome]
• Add a testimonial
• Add a call to action
• Include contact details
• Reinforce the call to action

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Skills & Endorsements
• Further proof of your knowledge and expertise
• Members with 5 or more skills listed are contacted up to 33 x
more and receive up to 17 x more profile views.
• List skills in order of the strengths you want to be known for.
• The more endorsements you have for your skills the higher
you rank in search results.

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Experience
• Expand on relevant experience
• Use the opportunity to sell your services or demonstrate
expertise
• Include contact details where relevant
• You don’t need to list out of date or irrelevant experience but
you can choose to summarise it

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Interests
• Voluntary service, opportunities you’re looking for and causes
you care about
• Education
• Hobbies/Interests
• Personal details – Location – Contact advice
• Honours & Awards
• Membership or professional organisations
• Recommendations
• Groups
• Following – Influencers – News – Companies

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Join the group - www.facebook.com/groups/SuperSocialiseMe
FREE – Till 31st December 2016

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Mike Turner
mike@tindigital.com
07943 866973
@michaelturner
@tindigital
Any Questions