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Using Google Plus To Get Your Real Estate Business On Top of Search Results


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90% of home buyers start their search on the web. For small local agencies and brokers it's hard to beat out the nation wide companies like Zillow and Trulia in search rankings. In order to do so you need to us their size against them and unlock the power of Google Plus Local to jump to the top of search results. Find out how.

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Using Google Plus To Get Your Real Estate Business On Top of Search Results

  1. 1. Burke Smith Founder of YourNetCoach Chief Communications Officer, HSA Home Warranty Technology will Never replace agents, but agents using technology will!™
  2. 2. Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty • Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty • Licensed California Broker & Real Estate Coach/Consultant/Trainer • Personally responsible for over 1000 closed real estate transactions • Featured on CNN & in the New York Times • Nominated 2 years in a row Inman Innovator of the Year Clients have closed over $25 billion in residential real estate!
  4. 4. Who Wants to be #1?
  5. 5. Who is #1 Agent in Your Area?
  6. 6. real estate agent in Richmond
  7. 7. Homes in Charlottesville
  8. 8. Homes For Sale in Norfolk
  9. 9. Google represents over 70% of all searches on the Internet.
  10. 10. #1 Social Media Platform for Boosting SEO
  11. 11. SEO • a URL's number of Google +1s is more highly correlated with search rankings than any other factor.
  12. 12. G+ Profile • Personal reputation • Increase awareness and sphere of influence • Build trust
  13. 13. Getting Started on Google + • Most of you already have a profile • Log into • Look for +YOURNAME
  14. 14. • Using the menu under Home, select Profile
  15. 15. • Talk about who you are, what you do and where you do it
  16. 16. • Enter Your Current and Past employers • Enter Real Estate Related Skills New Home Sales; 1st Time Home Buyers; Listing Homes; Short Sales; Seller Representation; 1st Time Home Sellers; Vacation Homes; National Association of Realtors; Relocation; Buyers Agent; etc.
  17. 17. Fill Out Your Info • Fill out all of your contact info • Set your Work information to Public
  18. 18. • Link to your other social profiles – Facebook, YouTube, Twitter, LinkedIn • Add a Link to your Website under Links towards the bottom • If you blog add those sites under Contributor To
  19. 19. Upload a Cover Photo
  20. 20. Find People and Create Circles • Group people together based on how you think of them in real life • They do not know how they’re listed – People in your circles (but not the name of the circle) will appear to others on your Google Profile
  21. 21. What happens when you add someone to a circle? • They may receive a notification that you've added them. • Anything that you previously shared with that circle (before he or she became a member) will now be visible to them. • If they add you to their circles, posts you've shared with them may appear within their stream of posts.
  22. 22. Finding People • Place your cursor in the top left corner for the Google+ main menu. Click People. • Use Suggestions to find people who’ve added you to circles or to add people to your circles. • Use 'Find coworkers' or 'Find classmates' to find additional people and add them to your circles.
  23. 23. Shared Endorsements
  24. 24. Shared Endorsements • Part of Google Ads • You can choose whether your name and photo may be used in conjunction with reviews and ratings you have left online
  25. 25. What Is It? Google Authorship
  26. 26.
  27. 27. • Enter your email • When the email arrives click the Verify button
  28. 28. Check Your Links • Go back to edit the Links section on your profile • Make sure you list all of the websites that your contribute content to
  29. 29. Google + Pages
  30. 30. Get found, right when your customers are most interested.
  31. 31. Google Places? • Now Google + Local
  32. 32. Google + Local • They place this group of businesses on page #1 of search results, at the top, in prime position each time they sense that a Consumer is “Searching” for an agent. • When they use words like Realty, Real Estate Office, Real Estate Agents, ect Google inserts “Places” right at the top.
  33. 33. Google + Local • Think of it as “This generations Yellow Pages”! Just as you HAD TO BE in the Yellow Pages, you really HAVE TO BE in Google+ Local!
  34. 34. Top Results Verified Google + Local Business Page
  35. 35. When your customers search on Google, the results to the right may include relevant posts, photos, and videos from your Google+ page.
  36. 36. Search: HSA Home Warranty
  37. 37. Create a G+ Page • Place your cursor over Home on the top left and select Pages
  38. 38. • Choose Create A Page
  39. 39. • Select Local Business or Place and enter your number
  40. 40. • Select Add your business to Google
  41. 41. • Enter your business name and address • Select a category (Real Estate Consultant)
  42. 42. • Choose a page name and enter your web address
  43. 43. You Did It!
  44. 44. Complete your profile • Click Edit Business Information to update your contact info and other details which will help people find you on Google
  45. 45. Verifying Your Page
  46. 46. Request a Pin
  47. 47. When The Pin Arrives
  48. 48. After Verification
  49. 49. Google+ Pages in Gmail
  50. 50. Follow HSA on G+
  51. 51. Video Walkthroughs •
  52. 52. HSA Social Media Resources
  53. 53. Thank You!