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Winning Listings and Converting Buyers with Facebook (Part 3)


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People are always talking about your business and in the social world you need to know what is being said and how to join in on the conversation. We also go into more advance ways to differentiate your Facebook page by integrating your website and customizing all of your tabs.

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Winning Listings and Converting Buyers with Facebook (Part 3)

  1. 1. Win Listingsand ConvertBuyers withFacebook(Part 3)
  2. 2. Burke Smith – Career Highlights• Chief Communications Officer at HSA HomeWarranty• Founder of YourNetCoach, Founder of ipayOne,Executive Team at Prudential California Realty• Licensed California Broker & Real EstateCoach/Consultant/Trainer• Personally responsible for over 1000 closed realestate transactions• Featured on CNN & in the New York Times• Nominated twp years in a row for Inman Innovatorof the YearClients have closed over $25 billion in residential real estate!
  3. 3. • Graduate from UW-Madison• Marketing and Logistics at WSDC• Marketing and Promotions at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at AmericanFamily Insurance• Social Media Specialist at HSAPhone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.comContact:Hi!Brian Geick – Career Highlights
  4. 4. Live TweetFollow Us
  5. 5. HSA Social Media Resources
  6. 6. IE Users
  7. 7. • Webinar Recordings• Slides• Facebook Tutorials• Checklist• Quick Help VideosSocial Media Resources
  8. 8. Recap• Pages vs Profiles vs Groups• Creating a Page• Invite Friends & Share Your Page• Basic Recommendations• New Posting Features– Highlight, Pin, Milestones
  9. 9. Recap• Recommendations• Exporting & Inviting Email Contacts• Custom Facebook URL• Adding Apps To Your Page• New Posting Features– Highlight, Pin, Milestones
  10. 10. One Decade Ago
  11. 11. Refusal to AdaptResults in a Failureto Thrive
  12. 12. • Location Targeted Posts• Language Targeted PostsFacebook Update
  13. 13. • Age• Education (high school, schools attended,education level)• Gender• Interests• Relationship status• Language• Workplace• Location (country, state, city)Facebook Updates
  14. 14. • Instant InsightsFacebook Updates
  15. 15. Facebook Updates• Notifications on the go
  16. 16. • Order• Picture (111 x 74)• Name• UninstallCustomizing Tabs(111 px)(74px)
  17. 17. Adding Your Website
  18. 18. • 1 Application & 1 Line of CodeCopy and Paste the following code:<script>location.href =""</script>Adding Your Website
  19. 19. QR Codes
  20. 20. ••• Codes
  21. 21. • Billboards on highways• On your website– Exception: When QR code is your contact info• Sending a QR code by email• Non-mobile friendly sites• Areas that don’t get reception (subways)How Not to Use QR Codes
  22. 22. like HSAHomeWarranty to 32665Text to Like
  23. 23. Text to Like
  24. 24. Text to Like
  25. 25. Text to Liketext like YourPageName to
  26. 26. Monitoring Your Presence
  27. 27. Monitoring Your Presence
  28. 28. • Master Agent Facebook ReportHSA Master Agents• Facebook Signage
  29. 29. HSA Master Agents
  30. 30. ReviewCustomizing TabsText To LikeMonitoring Social PresenceAdd Your WebsiteQR CodesTargeting Posts
  31. 31. Win PrizesPost on our page and be entered intoour monthly fan drawing