Getting Started with Social Media by Dawn Jensen
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Getting Started with Social Media by Dawn Jensen

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Social Media speaker Dawn Raquel Jensen presents Getting Started with Social Media as special interest speaker for Celebrity Cruises.

Social Media speaker Dawn Raquel Jensen presents Getting Started with Social Media as special interest speaker for Celebrity Cruises.

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  • At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
  • Social Media..It’s about starting a conversation - -
  • Facebook is certainly one of the most widely recognized names in what is called social networks.Social networks allow people to join, friend members, or invite others to join and then share andexchange information.The tools that run social networks have some tremendous business applications when youunderstand what’s behind them.Networking has always been an important marketing skill and online networking bares somesimilarities with a set of power tools. A lot has been publicized about social networks used byteens and dating services, but it’s the application of the tools that you need to focus on tounderstand the business value of participating in a network like Facebook.
  • Your profile is the starting point for Facebook. Think of it as your front door. It’s very importantthat your front door on Facebook be in sync with the front door of your brand. Just because youcan put all kinds of cute things on your Facebook profile, you still must ask yourself what makessense in terms of your business and your business objectives. It’s common sense really, but it’seasy to take your eye off the ball with all the toys and applications available once you learn howto navigate Facebook.Create a profile that helps tell your business story and then enhance it with tools and applicationsthat allow you to branch out and connect with like-minded individuals.
  • LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
  • Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
  • Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
  • Company NameMake sure the company name listing matches the name you use in your profile. For example if you use LLC or Inc. on your personal profile, your company site must be the same.AdminsLinkedIn wants to know who will administer your company profile. You have two choices: either all employees with a valid email address registered to your domain or designated users only. LogosLogos can be uploaded as a standard logo as well as a square logo that will be used for network updates.Company DescriptionIn the company description section, you have the opportunity to describe who you are and what you do. Think big[ger] picture. You may be a successful soloist now, but if you’re planning on growing your business or going after big companies, present your company as an entity.SpecialtiesInclude keywords that describe what you do in this section. You have 256 total characters to describe specialties. Two or three word descriptions are okay.Twitter and Company Blog RSS FeedBringing in your twitter updates and blog feed keeps your company page active, relevant and current. News ModuleAdding in the news module displays search results that share news about your company. But, be prepared to see stories that don’t relate to your company, except in search terms. If your company is not making news, it’s best to select “don’t show news about my company.”Company Type, Size, URLUnder company type and company size, you’ll select from the options that describe your status. Your company website URL link can go to your home page or to a services or gallery page.Industry, Operating Status, Year FoundedMain company industry allows you to choose from any within the LinkedIn categories.  Then, you will select company operating status and the year founded, which is an optional entry. LocationsThe last step is locations. You can add up to five different location addresses, then click publish and your LinkedIn company profile is active.CareersIf you ever want to add employees, you can post a job on your company’s careers page.
  • For the business professional, there are some pretty good reasons to make LinkedIn a part of youroverall social media outreach:1) Find clients, help, and deals. For some industries, LinkedIn is a great place to locateprospects and network partners. Many individuals openly promote relationships and dealsthat they are in the market for.2) Build up buzz. Once you’ve established a following within LinkedIn you can begin topromote specific happenings around your organization.3) Hire professionals. Often people think of social networks only in terms of makingmarketing connections. LinkedIn has become a great place to network and find greatassociates, partners, and vendors.4) Get feedback and research. One of the most effective ways to tap your newly built socialnetworks is to use them as a resource for research and feedback. Simply putting questionsout to your group is a great way to get a feel for areas where you want input.

Getting Started with Social Media by Dawn Jensen Getting Started with Social Media by Dawn Jensen Presentation Transcript

  • Getting Started with Social Media Presented by Dawn Raquel Jensen Virtual Options Coaching & Training
  • Social media is the use of technology combined with social interaction to create or co-create value.
  • It’s a conversation.
  • Fish Where the Fish Are
  • SOCIAL PLATFORMS: DIGITAL EMBASSIES AND OUTPOSTS Website Blog (Hybrid) Site Facebook Linkedin Pinterest Twitter
  • “Fish Where The Fish Are”
  • In Social Media, it’s all about the three F’s:
  • Your Facebook Profile Your Timeline profile is the starting point for Facebook. Think of it as your front door.
  • What can you do on a profile page? • It’s your “Face” on Facebook. • The personal side of the professional*** • Posting updates about your life • Connect with family & friends • You can share videos, pictures, sending messages, writing on “walls”, and socializing within Facebook.
  • SOCIAL MEDIA PROFILE: LINKEDIN F a n s F r i e n d s F o l l o w e r s
  • What is LinkedIn LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries.
  • Linkedin homepage: Your Dashboard
  • What to do on LinkedIn that’s publicly available about you to potential clients, service providers, and subject experts who come recommended on projects, gather data, share files and solve problems
  • What to do on LinkedIn that can help you land jobs and close deals from discussions with like- minded professionals in private group settings
  • LinkedIn Public Profile
  • Good Reasons to Use
  • VISUAL BOARD WHERE YOU CAN COLLECT AND SHARE YOUR INTERESTS, HOBBIES, AND INFORMATION
  • The average Pinterest user has 171 pins distributed over three boards, and have just over 200 followers.
  • How Does Pinterest Work?
  • The Pinterest Board
  • The Pins
  • HOW ARE YOU DOING SO FAR?
  • Twitter is a microblogging social network service. Each entry – known as a ‘tweet’ – can be no more than 140 characters long.
  • A tweet can consist of almost anything: - your own thoughts - a link to a website - other people’s comments - replies to other comments as long as it stays within the 140-character limit.
  • What do you think? CONNECTING IT ALL TOGETHER 33
  • Questions??