Fundamentals of ! Social Media! Becki Carl Stutz, MHSA
Objectives:! Establish a functioning knowledge of the most commonly used social media tools Navigate through social media sites Create profiles on social networking sites in order to start online engagement
Quick Survey…!Do you belong to a social network like Facebook, LinkedIn, or Twitter?
Quick Survey…! Have you joined a social network to keep in touch with a family member?
Quick Survey…! Do your friends belong to or use social networks?
Quick Survey…! Have you ever made a purchase based on a friend’s recommendation?
What is Social Media?!“Social media provides the way people shareideas, content, thoughts and relationships online… anyone can create, comment on and add tosocial media content.” David Meerman Scott Speaker & editor
Social Media lets peopleconnect with each other basedon common interests.
Who uses it? !72% of all US Internet users are on Facebook • 19% of users are 45 or olderThere are 200 million accounts on Twitter101 million members on LinkedIn • 44.2% in the US
Why should I care?!57% of people talk to people more online than they doin person 85% of Internet users believe companies should interact with them via social media56% of Internet users feel a stronger connection withcompanies that reach out to them using social media
Why should I care?!Social media is one more way you can create & maintain relationships and networks.
UpgUp Up:oGoto http://www.foursquare.comtotocreateaafree account. Go to http://www.foursquare.comtocreate a free account. to http://www.foursquare.com create free account. :If signing up online, on the homepage, click “Join Now” to be redirected to a signing upup online, on the homepage, click “Join Now” to be redirected to a If signing online, on the home page, click “Join Now” to be redirected to amrmto join the service. to join the service. m to join the service. Signing upnup on a smart phone, downloadthe application from the phone’s designated pup on smart phone, download the application from the phone’s designated on a a smart phone, download the application from the phone’s designatedationstore. Foursquare to www.foursquare.comphone operatingtion store. Foursquareoffers the application on all major or download Go offers the application on all major phone operatingon store. Foursquare offers the application on all major phone operating s.s. the application to your smart phone
ResourcesAxon, S. (2010). Older Adults Nearly Double Social Media Presence. http://mashable.com/ 2010/08/28/social-media-stats-adults/Bennett, E. (2009). Hospital Social Network List. http://ebennett.org/hsnl/Bennett, E. (n.d.) Healthcare Social Media Policies List. http://ebennett.org/hsnl/hsmp/Dawson, N. (June 7, 2011). Driving Outcomes in Social Health. http://www.nickdawson.net/blog/ outcomes/ECRI Institute. (2009. October). Risk Management in the Age of Twitter. Risk Management Reporter.Esposito, J. (February 14, 2011). 23 Social Media Facts to Share with Executives. http:// jeffesposito.com/2011/02/14/social-media-facts-share-executives/Evans, S. (2011). Getting Started with Facebook. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Getting Started with Foursquare. http://www.slideshare.net/PRsarahevans/ documentsEvans, S. (2011). Getting Started with LinkedIn. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Getting Started with Twitter. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Social Media Bootcamp. http://www.slideshare.net/PRsarahevans/presentations
ResourcesGodin, S. (2006). Flipping the Funnel: Give Your Fans the Power to Speak Up. http:// sethgodin.typepad.com/seths_blog/files/FlippingNOpro.pdfHealth Care Compliance Association & the Society of Corporate Compliance and Ethics. (2009). Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing? http:// www.corporatecompliance.org/AM/Template.cfm?Section=Surveys&Template=/ surveyform.cfm&survey=FacebookLinkedInTwitterHoltz, S. (2010). A Point by point Demolition of the Latest Case for Blocking Employee Access to Social Media. http://socialmediatoday.com/shelholtz/248470/point-point-demolition-latest-case- blocking-employee-access-social-media?Johanning, D. (2011). Using Facebook & Twitter for Business.Levy, P. (October 13, 2009). “Shutting Down Social Media? Not Here.” Not Running a Hospital. http:// runningahospital.blogspot.com/2009/10/shutting-down-social-media-not-here.html
ResourcesMarketing Savant. (2011). Social Media Strategy Workbook. http://www.scribd.com/doc/55054845/ Social-Media-Strategy-Guide-by-Marketing-SavantMayfield, A. (2008). What is Social Media? http://www.icrossing.co.uk/fileadmin/uploads/eBooks/ What_is_Social_Media_iCrossing_ebook.pdfOstroff, M. (2011). How To Set Up a Facebook Page for Your Business. http:// exploringsocialmedia.com/how-to-set-up-a-facebook-page-for-your-business/Radian 6. (2011). Training Your Company For Social Media. http://www.radian6.com/blog/2011/04/ training-your-company-for-social-media/Russell Herder (2009, August). Social Media: Embracing the Opportunities, Averting the Risks. http:// www.russellherder.com/SocialMediaResearch/TCHRA_Resources/RHP_089_WhitePaper.pdf.smashLAB. (2008). A Primer in Social Media. http://www.smashlab.com/files/ primer_in_social_media.pdfSquazzo, J. (2010). Best Practices for Applying Social Media in Healthcare. Healthcare Executive. (May/ June 2010).Stopblocking.org