Social media 101

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Presentation #1 from 2011 AHVRP Convention in Orlando

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Social media 101

  1. 1. Fundamentals of ! Social Media! Becki Carl Stutz, MHSA
  2. 2. Objectives:!—  Establish a functioning knowledge of the most commonly used social media tools—  Navigate through social media sites—  Create profiles on social networking sites in order to start online engagement
  3. 3. Quick Survey…!Do you belong to a social network like Facebook, LinkedIn, or Twitter?
  4. 4. Quick Survey…! Have you joined a social network to keep in touch with a family member?
  5. 5. Quick Survey…! Do your friends belong to or use social networks?
  6. 6. Quick Survey…! Have you ever made a purchase based on a friend’s recommendation?
  7. 7. ARE YOU READY FOR THE REVOLUTION?
  8. 8. What is Social Media?!“Social media provides the way people shareideas, content, thoughts and relationships online… anyone can create, comment on and add tosocial media content.” David Meerman Scott Speaker & editor
  9. 9. Social Media isConversation!
  10. 10. How does SocialMedia work?!
  11. 11. Social Media lets peopleconnect with each other basedon common interests.
  12. 12. Who uses it? !72% of all US Internet users are on Facebook •  19% of users are 45 or olderThere are 200 million accounts on Twitter101 million members on LinkedIn •  44.2% in the US
  13. 13. Why should I care?!57% of people talk to people more online than they doin person 85% of Internet users believe companies should interact with them via social media56% of Internet users feel a stronger connection withcompanies that reach out to them using social media
  14. 14. Why should I care?!Social media is one more way you can create & maintain relationships and networks.
  15. 15. BREAKING DOWN THE BASIC TOOLS!
  16. 16. —  Free—  Over 500,000,000 users world wide
  17. 17. —  Individualshave profiles—  Highly-customizable security features
  18. 18. Step 1 & 2
  19. 19. Step 3—  Check your email for a registration confirmation email.—  Click the link in the email to verify your new account.
  20. 20. Step 4—  Go to www.facebook.com and log in with your email and password.
  21. 21. YOUR PROFILE
  22. 22. Personalize your profile and add a picture—  Click “edit my profile,” which is located in the left-hand column on your home page or the right corner of your profile page.
  23. 23. —  Enter what you want to share on the tabs
  24. 24. Update your status—  Type in the box under “Status” on your home page
  25. 25. Update your status—  Click “Profile” in the top right corner to go to your profile page.—  Write your update in the box under status.
  26. 26. Communicating with others—  Private Messages—  Wall Posts
  27. 27. ADDING FRIENDS
  28. 28. Search your email address book for friends
  29. 29. Search for friends or businesses
  30. 30. Friend Requests
  31. 31. PRIVACY SETTINGS
  32. 32. Adjust privacy settings
  33. 33. Upload photos
  34. 34. Creating albums
  35. 35. Tips—  Interact—  Update—  Create photo albums and tag friends
  36. 36. Questions?!
  37. 37. Breaking down the basic tools!
  38. 38. —  Free—  Most popular video site
  39. 39. —  Channels (profiles) and avatars are customizable—  Users can subscribe to other users’ channels
  40. 40. Upload as many videos as you want.
  41. 41. Videos can bepublic or private.
  42. 42. Integrate content by sharing videos on Facebook
  43. 43. Breaking down the basic tools!
  44. 44. —  Free—  Customizable backgrounds and avatars
  45. 45. What’s a “microblog?” Every post is limited to 140 characters
  46. 46. You build a network by following other users.By following users, you can see their tweets.
  47. 47. When you follow a user, their Tweetsappear on your home page and vice versa.
  48. 48. Communicate with other users within messagesby typing @[insert username].Twitter alerts the user you’ve mentioned them.
  49. 49. Use the Direct Message(DM) feature to send aprivate message. ! You can only DM someone if they are following you.
  50. 50. Users can make their accounts “private.”This means other users can’t see your Tweetsunless you give them access.
  51. 51. Hashtags (#)organize Tweetsby topic.
  52. 52. Lists
  53. 53. third-party apps letyou shorten and tracklinks, share photos,and record videos.!
  54. 54. www.search.twitter.com
  55. 55. BREAKING DOWNTHE BASIC TOOLS
  56. 56. UpgUp Up:oGoto http://www.foursquare.comtotocreateaafree account. Go to http://www.foursquare.comtocreate a free account. to http://www.foursquare.com create free account. :If signing up online, on the homepage, click “Join Now” to be redirected to a signing upup online, on the homepage, click “Join Now” to be redirected to a If signing online, on the home page, click “Join Now” to be redirected to amrmto join the service. to join the service. m to join the service. Signing upnup on a smart phone, downloadthe application from the phone’s designated pup on smart phone, download the application from the phone’s designated on a a smart phone, download the application from the phone’s designatedationstore. Foursquare to www.foursquare.comphone operatingtion store. Foursquareoffers the application on all major or download —  Go offers the application on all major phone operatingon store. Foursquare offers the application on all major phone operating s.s. the application to your smart phone
  57. 57. Checking in
  58. 58. You can earnpoints for eachcheck-in
  59. 59. Tips—  Leave recommendations for others
  60. 60. Earn badges—  Some have pre-requisites—  Others are based on holidays or number of check-ins
  61. 61. Becoming a mayor—  Person who has the most check-ins at one location—  Check in every time you visit
  62. 62. Specials—  Businesses might offer special deals for check-ins or for the mayor
  63. 63. Things to know—  Adding users you don’t know—  Time and location of check-ins—  Home locations—  Leave tips—  Make use of specials
  64. 64. Breaking down the basic tools!
  65. 65. —  Free—  Used for business networking—  Connect you with others to exchange knowledge and ideas
  66. 66. Facebook LinkedInCreate a profile X XShare status updates X XSend messages X XJoin groups X XPost resume XRecommend colleagues XSearch for jobs X
  67. 67. Signing up—  Go to www.linkedin.com
  68. 68. Signing up—  Fill out the entry fields in the box on the right side and click the green “Join Now” button.
  69. 69. Signing up—  LinkedIn directs you to another page asking basic questions.—  After filling in the fields you wish to complete, click the blue “Create My Profile” button.
  70. 70. Signing up—  You will get an email confirmation.—  Click on the link to approve and your LinkedIn account is now live.
  71. 71. CUSTOMIZE YOUR PROFILE
  72. 72. Create and Edit—  Find the profile button on the navigation bar and select “Edit profile”.—  Can add basic information—  Allows for more detailed information
  73. 73. Making connections—  Search by email address book—  Search bar Tip: Best not to request connections with individuals you don’t know
  74. 74. Accepting connections—  Similar to Facebook friend requests—  Click on the “Inbox” tab
  75. 75. Groups—  Click on the “groups” tab—  Search for groups
  76. 76. General Tips—  Visible contact information—  Personal notes on connection requests—  Update frequently—  Participate in groups—  Write recommendations
  77. 77. Questions?!
  78. 78. ResourcesAxon, S. (2010). Older Adults Nearly Double Social Media Presence. http://mashable.com/ 2010/08/28/social-media-stats-adults/Bennett, E. (2009). Hospital Social Network List. http://ebennett.org/hsnl/Bennett, E. (n.d.) Healthcare Social Media Policies List. http://ebennett.org/hsnl/hsmp/Dawson, N. (June 7, 2011). Driving Outcomes in Social Health. http://www.nickdawson.net/blog/ outcomes/ECRI Institute. (2009. October). Risk Management in the Age of Twitter. Risk Management Reporter.Esposito, J. (February 14, 2011). 23 Social Media Facts to Share with Executives. http:// jeffesposito.com/2011/02/14/social-media-facts-share-executives/Evans, S. (2011). Getting Started with Facebook. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Getting Started with Foursquare. http://www.slideshare.net/PRsarahevans/ documentsEvans, S. (2011). Getting Started with LinkedIn. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Getting Started with Twitter. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Social Media Bootcamp. http://www.slideshare.net/PRsarahevans/presentations
  79. 79. ResourcesGodin, S. (2006). Flipping the Funnel: Give Your Fans the Power to Speak Up. http:// sethgodin.typepad.com/seths_blog/files/FlippingNOpro.pdfHealth Care Compliance Association & the Society of Corporate Compliance and Ethics. (2009). Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing? http:// www.corporatecompliance.org/AM/Template.cfm?Section=Surveys&Template=/ surveyform.cfm&survey=FacebookLinkedInTwitterHoltz, S. (2010). A Point by point Demolition of the Latest Case for Blocking Employee Access to Social Media. http://socialmediatoday.com/shelholtz/248470/point-point-demolition-latest-case- blocking-employee-access-social-media?Johanning, D. (2011). Using Facebook & Twitter for Business.Levy, P. (October 13, 2009). “Shutting Down Social Media? Not Here.” Not Running a Hospital. http:// runningahospital.blogspot.com/2009/10/shutting-down-social-media-not-here.html
  80. 80. ResourcesMarketing Savant. (2011). Social Media Strategy Workbook. http://www.scribd.com/doc/55054845/ Social-Media-Strategy-Guide-by-Marketing-SavantMayfield, A. (2008). What is Social Media? http://www.icrossing.co.uk/fileadmin/uploads/eBooks/ What_is_Social_Media_iCrossing_ebook.pdfOstroff, M. (2011). How To Set Up a Facebook Page for Your Business. http:// exploringsocialmedia.com/how-to-set-up-a-facebook-page-for-your-business/Radian 6. (2011). Training Your Company For Social Media. http://www.radian6.com/blog/2011/04/ training-your-company-for-social-media/Russell Herder (2009, August). Social Media: Embracing the Opportunities, Averting the Risks. http:// www.russellherder.com/SocialMediaResearch/TCHRA_Resources/RHP_089_WhitePaper.pdf.smashLAB. (2008). A Primer in Social Media. http://www.smashlab.com/files/ primer_in_social_media.pdfSquazzo, J. (2010). Best Practices for Applying Social Media in Healthcare. Healthcare Executive. (May/ June 2010).Stopblocking.org

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