Social Media for        Student Affairs           Leaders  Dr. Cathy Holbrook, Associate Vice President forStudent Affairs...
We are a "tweet   friendly" session#NASPAMystic#Idonotknowwhatyouaretalkingabout
When we say "student affairsleaders"•  Chief Student Affairs Officers responsible     for a whole division.•    Senior Stu...
Before we finish today:•  You will consider social media in     context with communications, not     only technology.•    ...
Social [Media] Barometer
Social [Media] Barometer
Social [Media] Barometer
When we say "Social Media"                Facebook                 Twitter                LinkedIn                Blogging...
When we say "Social Media"
Heres what we learned about yourSSAO peers•  Twitter   o    78% use it professionally & personally   o    22% use it profe...
Q: Do you currently use any of thefollowing social media tools?•  Twitter   o    78% use it professionally & personally   ...
Q: Please rate how important the followingsocial media tools are to youPROFESSIONALLY
Individual and Divisional accounts•  Frequency of individual use  o    Twitter & FB are daily tools  o    LinkedIn is used...
Managing Social Media AccountsSSAOs more likelyto manage officetwitterOffice staff morelikely to manageFacebook
Heres what we learned about your SSAO peers & TWITTER•  Most important uses       of twitter are  o    To connect w/studen...
Heres what we learned about yourSSAO peers & Twitter
Heres what we learned about your SSAO peers & Blogs and LinkedInBlogs•  least used of the SoMe we explored•  Used for pers...
image: Expertenough.com
Web 2.0
Facebook        •    Am	  I	  really	  your	  "Friend?"	   	          •    Facebook	  privacy	  se8ngs	  and	             ...
Priorities and Values•  Most important campus uses            of FB are   o    to learn what students are thinking/saying ...
Social [Media] Barometer
TwitterspeakConnect        @Search         #Share          RTCommunicate    DM
Where to start•  People who are doing it wellhttps://twitter.com/tbump/lists•  "Lurk" in hashtags to follow  conversations...
Where to start?https://twitter.com/LevesterJohnson
Where to start?https://twitter.com/GagePaine                                Get noticed
Building a campus community
Facebook vs. TwitterFacebook               Twitter•  Mutual connection   •  One-way                         connection•  P...
What do you think about what is happening on your campus?(with regard to social media, that is...)               Facebook ...
How much do you know about what    is happening on campus?    WORKSHEET
Bridgewater State resourcesDivisional social media directory:http://www.bridgew.edu/StudentAffairs/  socialmedia.cfmSocial...
BSU resources we can share
Lets connect! Wed love to help you           get started!          Cathy Holbrook          @cholbrook357      cholbrook@br...
Social Media for Student Affairs Leaders
Social Media for Student Affairs Leaders
Social Media for Student Affairs Leaders
Social Media for Student Affairs Leaders
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Social Media for Student Affairs Leaders

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Presentation by Cathy Holbrook and Cindy Kane at the NASPA Region 1 Regional Conference

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Social Media for Student Affairs Leaders

  1. 1. Social Media for Student Affairs Leaders Dr. Cathy Holbrook, Associate Vice President forStudent Affairs @cholbrook357 Cindy Kane, Director of Student Involvement andLeadership @cindykane
  2. 2. We are a "tweet friendly" session#NASPAMystic#Idonotknowwhatyouaretalkingabout
  3. 3. When we say "student affairsleaders"•  Chief Student Affairs Officers responsible for a whole division.•  Senior Student Affairs Officers responsible for supervising multiple departments each with their own directors and staffs.•  Professionals with broad responsibilities on campus that span many groups and a large student base.•  Experienced professionals
  4. 4. Before we finish today:•  You will consider social media in context with communications, not only technology.•  You will be familiar with peers who have gained benefit from social media.•  You will clarify planning needed to maximize benefit of social media use on campus
  5. 5. Social [Media] Barometer
  6. 6. Social [Media] Barometer
  7. 7. Social [Media] Barometer
  8. 8. When we say "Social Media" Facebook Twitter LinkedIn Blogging "The Rest" - Pinterest, Youtube, Flickr ...still more
  9. 9. When we say "Social Media"
  10. 10. Heres what we learned about yourSSAO peers•  Twitter o  78% use it professionally & personally o  22% use it professionally•  Facebook o  61% use it professionally & personally o  11% use it professionally•  LinkedIn o  50% use it professionally & personally o  27% use it professionally•  Blogs o  41% arent using at all, while 30% have professional blogs
  11. 11. Q: Do you currently use any of thefollowing social media tools?•  Twitter o  78% use it professionally & personally o  22% use it professionally•  Facebook o  61% use it professionally & personally o  11% use it professionally•  LinkedIn o  50% use it professionally & personally o  27% use it professionally•  Blogs o  41% arent using at all, while 30% have professional blogs
  12. 12. Q: Please rate how important the followingsocial media tools are to youPROFESSIONALLY
  13. 13. Individual and Divisional accounts•  Frequency of individual use o  Twitter & FB are daily tools o  LinkedIn is used weekly or less•  Divisional accounts o  95% use Facebook o  83% use twitter o  50% or more have YouTube or photosharing accts
  14. 14. Managing Social Media AccountsSSAOs more likelyto manage officetwitterOffice staff morelikely to manageFacebook
  15. 15. Heres what we learned about your SSAO peers & TWITTER•  Most important uses of twitter are o  To connect w/students on campus (88%) o  To share information with campus (82%) o  To get breaking national or HE news (76%)•  Tweeting approach o  37% tweet using their whole identity o  37% tweet only as themselves (12% have office accts) o  25% tweet as their position/office
  16. 16. Heres what we learned about yourSSAO peers & Twitter
  17. 17. Heres what we learned about your SSAO peers & Blogs and LinkedInBlogs•  least used of the SoMe we explored•  Used for personal reflection & sharing thoughts about campus issues & HELinkedIn•  Over 80% use, but passively•  Used for connections, a CV, less so for sharing information
  18. 18. image: Expertenough.com
  19. 19. Web 2.0
  20. 20. Facebook •  Am  I  really  your  "Friend?"     •  Facebook  privacy  se8ngs  and   lists     •  Groups  vs.  Pages    
  21. 21. Priorities and Values•  Most important campus uses of FB are o  to learn what students are thinking/saying (78%) o  to share information with students (53%) & o  to connect with ind. or groups of students (53%)•  Personal "policies" o  1/3 keep separate personal & professional accounts o  70% dont "friend" students, but accept if student initiates & have same policy for staff in areas they supervise o  70% cite care in posting overall & dont block
  22. 22. Social [Media] Barometer
  23. 23. TwitterspeakConnect @Search #Share RTCommunicate DM
  24. 24. Where to start•  People who are doing it wellhttps://twitter.com/tbump/lists•  "Lurk" in hashtags to follow conversations•  Set a participation goal
  25. 25. Where to start?https://twitter.com/LevesterJohnson
  26. 26. Where to start?https://twitter.com/GagePaine Get noticed
  27. 27. Building a campus community
  28. 28. Facebook vs. TwitterFacebook Twitter•  Mutual connection •  One-way connection•  Pages and groups •  Hashtags allow options threaded conversation across connections
  29. 29. What do you think about what is happening on your campus?(with regard to social media, that is...) Facebook Twitter LinkedIn Blogs
  30. 30. How much do you know about what is happening on campus? WORKSHEET
  31. 31. Bridgewater State resourcesDivisional social media directory:http://www.bridgew.edu/StudentAffairs/ socialmedia.cfmSocial Media Guidelines:http://www.bridgew.edu/studentaffairs/ socialmedia.cfmTwitter:#BSULife
  32. 32. BSU resources we can share
  33. 33. Lets connect! Wed love to help you get started! Cathy Holbrook @cholbrook357 cholbrook@bridgew.edu Cindy Kane @cindykane cindy.kane@bridgew.edu

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