Savannah College of Art and Design
Personal Information
Organization / Workplace
Savannah College of Art and DesignLocation
Hong Kong, Hong Kong Hong KongOccupation
Professor of Advertising; Design Management & Graphic DesignIndustry
Advertising / Marketing / PR
Website
www.1618group.hkAbout
Prepare talented students for professional careers. Introducing the fundamentals of STRATEGY, MARKETING, PLANNING, estimating and pricing, management and employment in advertising and design industry. Fostering creative development and professional practices. Focusing on production of Web-specific advertising materials, applied and theoretical knowledge of interactive advertising development. Through an exploration of the history and future of the infrastructure of the Web as medium for interactivity. Create effective advertising solutions and communication specific to the various online media. In-depth study of new business ideas driven by design and brought about by changing technolo...