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Social Media For
Educators
NACCE HP Life Ambassadors
Aug. 15, 2013
Presented by: Liz Provo, Mass Marketing Resources
Personal, Professional and Classroom
Considerations
Welcome NACCE
HP Life Ambassadors
Presenter Info:
Liz Provo – 413-539-7950,
liz@massmarketingresources.com
Website: http://www.massmarketingresources.com
Facebook:
http://www.facebook.com/massmarketing1
Twitter: http:/www.twitter.com/massmarketing
LinkedIn:
www.linkedin.com/in/massmarketingresources/
YouTube:
http://www.youtube.com/user/massmarketing1
Pinterest: http://pinterest.com/lprovo/
• Twitter/Facebook Hashtag: #NACCE13
• Cell phones on silent please, feel free to tweet!
Getting Acquainted/Agenda
• Workshop agenda
1. Introductions
2. Overview of social media
3. Current research
4. Break
5. Facebook: personal, professional, classroom
6. LinkedIn: professional
7. Twitter: professional
8. Q & A
OVERVIEW
Technology is opening doors
International Reach
What is said here today can travel around the world in a second!
Social Media – Real time, user
generated content
Stories that broke on Twitter first: Miracle on the Hudson, Boston
Marathon bombing, Osama bin Laden’s death (5000 tweets- 2 hrs.
– before sources confirmed), Asiana flight 214 crash (Twitter had 1st
photos, user generated), Whitney Houston’s death
Small Business Can CompeteWith
Big Business
Social Media is “flipping”
traditional marketing/sales
Today’s entrepreneur will learn the power of relationships!
Our learning environment is
changing, too
Linear learning enhanced by
global learning -- networks,
relationships, connecting the
dots, “big picture”.
Traditional education model
Deliver information
Conformity matters
Flipping the classroom
Like flipping the marketing/sales model!
Collaborative learning
- customized, personalized
Long distance learning
FREE classes by major universities
Building Community
– sharing, engagement
Forming relationships and connecting!
Today’s Tech Tools
- for educators, too
Self-Publish, eBooks, etc.
Show expertise
Collaborate with colleagues
Increase productivity
SOCIAL MEDIA IN EDUCATION
- THE RESEARCH
Studies show
“Some 78% of the 2,462 advanced placement (AP) and
National Writing Project (NWP) teachers surveyed by the
Pew Research Center’s Internet & American Life Project say
digital tools such as the internet, social media, and cell
phones “encourage student creativity and personal
expression.”
In addition: 96% agree digital technologies “allow students
to share their work with a wider and more varied
audience” 79% agree that these tools “encourage greater
collaboration among students”
(Source: Pew Survey “Internet and American Life, 2012)
Pearson Survey - 2012
Social Media For Educators - Personal, Professional and Classroom Considerations
Social Media For Educators - Personal, Professional and Classroom Considerations
Social Media For Educators - Personal, Professional and Classroom Considerations
Social Media For Educators - Personal, Professional and Classroom Considerations
15 MINUTE BREAK
PRACTICAL WAYS FOR EDUCATORS TO
USE FACEBOOK, LINKEDIN & TWITTER
Personal, Professional and in the Classroom
Social Media For Educators - Personal, Professional and Classroom Considerations
Facebook – personal use
• To use, not to use?
• 55+ fastest growing
demographic
• Settings may change
with new releases
• Roll outs are gradual
• Casual, personal
interests primarily
Facebook – Personal Privacy
Click on gear
Click on Account
Settings
Share
everything
publicly
Share with
friends or
friends of
friends
Share only with
friends
Customize post
settings
Review All Account Settings
Who can see your stuff???
Controlling Timeline & Tagging
Recommended Privacy
Settings
• “Friends only” can see
posts
• Review posts & tags-
”ON”
• Anyone can follow you
(RSS) public posts
• Everyone can contact
you
• Everyone can look you
up
Facebook Pages For
Professionals and Business
• Public – anyone can view!
• SHARE articles (your own and
others)
• MENTION others, ie.@ Mass
Marketing Resources
• Link to apps (Twitter)
• Students and others can “like” the
page without “friending”
• Make sure students can get ALL
notifications (hover over the “like”
button, check Get Notifications,
Click Settings, check All Updates
NOTE: Personal pages should
not promote business interests
– against FB rules
Setting Up Your Page
• Log into your personal account
• https://www.facebook.com/pages/create.php
Select a Category & Name
Complete Setup
• Add Professional head shot
• (Different than personal page profile)
• Upload Cover Photo
• (20% text only), can change periodically
• Complete About Section
• Add your professional website page, if
exists
• Add contact information
• Skip FB Invite Contacts – invite separately
• Review Settings
• Turn Reply on
• Do NOT add Tweet Feed to page – too
much. Feed Facebook posts to Twitter
https://www.facebook.com/twitter/
Manage Your Page
Click on gear – manage personal profile or business page easily.
Check notifications on both personal profile and page - in red.
Facebook in the classroom
• Give students Professional
page address, have them
click to “like” page.
• They will also need to
hover over the “like”
button, check Get
Notifications, Show in
Newsfeed (default), click
on Settings, check ALL
Updates
• Mandatory, or optional? Or , . . . .
Create a Facebook Group
• Check if your school
uses groups
https://www.facebook.com/abou
t/groups/schools
• Go to your school's main group
• Click the + Create Group button
• Make sure your school is
selected in the Create Group
within menu
• Enter your group name, add
members and select the privacy
setting for your group
• Click the Create button
What kind of group to create?
• Open: Anyone can see an open group, and who's in it.
Members of the school community can also see or post
updates, photos, files and events shared within the group.
• Closed: Anyone can see a closed group, and who's in it. Only
members of a closed group can see or post updates, photos,
events and files.
• Secret: Only members of a secret group can see the group,
who’s in it and what members post and share.
NOTE: You can set up a group outside a school main group, BUT,
you can only invite people you’re FRIENDS with. Not a good
idea.
Social Media For Educators - Personal, Professional and Classroom Considerations
LinkedIn – For Professionals
• Complete profile
• Professional head shot only, no
candids
• Good title or can be descriptive
(what you do vs. job title)
• Include Twitter, websites in
Contact Info.
• Summary – write in 1st person,
include keywords in paragraph
(add video, image, document or
presentation in this section)
• Add sections: Professional
Organizations, Volunteer Work,
Honors/Awards, Projects, Skills,
Groups, etc.
Connect, Organize and Grow
NOTE: Delete Default Tags, make your own.
You can add tags within a contact too
Message groups
When you identify your contacts by groups, it helps you connect, collaborate
and be seen more regularly.
Grow your contacts
• Add secret contact
information to all
your contacts
• Mini CRM system
• Some features
available on Premium
Plan only
Your Professional Self
• Post, share, publish,
comment on statuses
• Join professional
groups and
participate
• Follow thought
leaders in your field
http://www.linkedin.com/today/po
sts?trk=tod3-top-nav-filter
LinkedIn in the classroom
• Be a resource for your
students
• Encourage students to
connect with you (after
the course is over?)
• Help them connect with
potential employers
• Introduce them to
groups
LinkedIn Maps: The value of our
connections
Social Media For Educators - Personal, Professional and Classroom Considerations
Twitter For Educators
• Micro blog – 140
characters max
• Twitter handle =
@massmarketing
• No eggheads – head
shot please
• Complete your
profile
• Personal (protected
tweets) vs. public
Getting Started with Twitter
• Before you “Tweet”,
LISTEN
• Start following your
interests:
• Your school’s twitter
• News sources
• Professional sources
• Your subject sources
• Use Twitter suggestions
• Check “following” of
those you follow
Tweeting Tips
• 140 characters is short!
• Put your most important
information first
• Use URL shortners: bit.ly, tinyurl –
trackable
• Connect Facebook to Twitter
https://www.facebook.com/twitter/
• Retweet others (RT), Favorite Tweets
and Reply to Tweets
• When someone begins to follow
you, thank them
• If someone Direct Messages you
(DM), answer back with a DM
• Add video with Vine (6
sec. loop)
• Add images to tweets
• Link to articles, blog,
etc.
Tweeting
Professionally/Classroom
• Public tweets
followed by
anyone
• Use Hashtags for
classes,
conferences
• Hashtag group
conversations,
introduce
followers to each
other
OTHER PLATFORMS
Social media’s changing face
Don’t overlook these!
• Google+
• SEO is huge – Google owns it, duh
• Google Authorship
https://plus.google.com/authorship
• Followers are very professional – worldwide, very
different than Facebook
• Google circles (like tagging connections in LinkedIn)
• Google Hangout – Skype on steroids (up to 10 in a
hangout, video conferencing)
• YouTube
• 2nd biggest search engine – Google is #1. Google
owns YouTube
• Set up channel
http://www.youtube.com/education?category=Unive
rsity
In Closing
• Note: Images appearing in this presentation are 1) my own, or
2) used under the Creative Commons licensing from
Wikimedia and Flickr.
• References/Helpful follow-up:
• Pearson Survey:
http://www.pearsonlearningsolutions.com/assets/downloads/pd
fs/pearson-social-media-survey-2012-bw.pdf
• Facebook for Education: https://www.facebook.com/education
• Twitter in Higher Ed: www.twitter.com/higheredu.
• Raul Pacheco-Vega, PhD “Best Practices using Twitter and
Facebook in teaching & higher education.”
http://www.raulpacheco.org/2011/09/best-practices-using-
twitter-and-facebook-in-teaching-higher-education/
• Meet Your Students Where They Are: Social
Mediahttp://www.nea.org/assets/docs/HE/1109Advocate_pg
06-09.pdf
• Facebook in the classroom (video)
http://www.nea.org/assets/docs/HE/1109Advocate_pg06-
09.pdf
• #EdChat
http://www.facebook.com/EdchatPLN
• Facebook page on technology in education
https://www.facebook.com/EmergingEdTech
• Facebook groups for schools:
https://www.facebook.com/about/groups/schools
• Using LinkedIn for higher ed (wonderful video!) 53 min.
http://www.edsocialmedia.com/2012/05/john-hill-inversity-a-
higher-education-view-of-linkedin/
• LinkedIn Maps: http://inmaps.linkedinlabs.com/network

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Social Media For Educators - Personal, Professional and Classroom Considerations

  • 1. Social Media For Educators NACCE HP Life Ambassadors Aug. 15, 2013 Presented by: Liz Provo, Mass Marketing Resources Personal, Professional and Classroom Considerations
  • 2. Welcome NACCE HP Life Ambassadors Presenter Info: Liz Provo – 413-539-7950, liz@massmarketingresources.com Website: http://www.massmarketingresources.com Facebook: http://www.facebook.com/massmarketing1 Twitter: http:/www.twitter.com/massmarketing LinkedIn: www.linkedin.com/in/massmarketingresources/ YouTube: http://www.youtube.com/user/massmarketing1 Pinterest: http://pinterest.com/lprovo/ • Twitter/Facebook Hashtag: #NACCE13 • Cell phones on silent please, feel free to tweet!
  • 3. Getting Acquainted/Agenda • Workshop agenda 1. Introductions 2. Overview of social media 3. Current research 4. Break 5. Facebook: personal, professional, classroom 6. LinkedIn: professional 7. Twitter: professional 8. Q & A
  • 6. International Reach What is said here today can travel around the world in a second!
  • 7. Social Media – Real time, user generated content Stories that broke on Twitter first: Miracle on the Hudson, Boston Marathon bombing, Osama bin Laden’s death (5000 tweets- 2 hrs. – before sources confirmed), Asiana flight 214 crash (Twitter had 1st photos, user generated), Whitney Houston’s death
  • 8. Small Business Can CompeteWith Big Business
  • 9. Social Media is “flipping” traditional marketing/sales Today’s entrepreneur will learn the power of relationships!
  • 10. Our learning environment is changing, too Linear learning enhanced by global learning -- networks, relationships, connecting the dots, “big picture”.
  • 11. Traditional education model Deliver information Conformity matters
  • 12. Flipping the classroom Like flipping the marketing/sales model!
  • 14. Long distance learning FREE classes by major universities
  • 15. Building Community – sharing, engagement Forming relationships and connecting!
  • 16. Today’s Tech Tools - for educators, too Self-Publish, eBooks, etc.
  • 20. SOCIAL MEDIA IN EDUCATION - THE RESEARCH
  • 21. Studies show “Some 78% of the 2,462 advanced placement (AP) and National Writing Project (NWP) teachers surveyed by the Pew Research Center’s Internet & American Life Project say digital tools such as the internet, social media, and cell phones “encourage student creativity and personal expression.” In addition: 96% agree digital technologies “allow students to share their work with a wider and more varied audience” 79% agree that these tools “encourage greater collaboration among students” (Source: Pew Survey “Internet and American Life, 2012)
  • 28. PRACTICAL WAYS FOR EDUCATORS TO USE FACEBOOK, LINKEDIN & TWITTER Personal, Professional and in the Classroom
  • 30. Facebook – personal use • To use, not to use? • 55+ fastest growing demographic • Settings may change with new releases • Roll outs are gradual • Casual, personal interests primarily
  • 31. Facebook – Personal Privacy Click on gear Click on Account Settings Share everything publicly Share with friends or friends of friends Share only with friends Customize post settings
  • 32. Review All Account Settings
  • 33. Who can see your stuff???
  • 35. Recommended Privacy Settings • “Friends only” can see posts • Review posts & tags- ”ON” • Anyone can follow you (RSS) public posts • Everyone can contact you • Everyone can look you up
  • 36. Facebook Pages For Professionals and Business • Public – anyone can view! • SHARE articles (your own and others) • MENTION others, ie.@ Mass Marketing Resources • Link to apps (Twitter) • Students and others can “like” the page without “friending” • Make sure students can get ALL notifications (hover over the “like” button, check Get Notifications, Click Settings, check All Updates NOTE: Personal pages should not promote business interests – against FB rules
  • 37. Setting Up Your Page • Log into your personal account • https://www.facebook.com/pages/create.php
  • 39. Complete Setup • Add Professional head shot • (Different than personal page profile) • Upload Cover Photo • (20% text only), can change periodically • Complete About Section • Add your professional website page, if exists • Add contact information • Skip FB Invite Contacts – invite separately • Review Settings • Turn Reply on • Do NOT add Tweet Feed to page – too much. Feed Facebook posts to Twitter https://www.facebook.com/twitter/
  • 40. Manage Your Page Click on gear – manage personal profile or business page easily. Check notifications on both personal profile and page - in red.
  • 41. Facebook in the classroom • Give students Professional page address, have them click to “like” page. • They will also need to hover over the “like” button, check Get Notifications, Show in Newsfeed (default), click on Settings, check ALL Updates • Mandatory, or optional? Or , . . . .
  • 42. Create a Facebook Group • Check if your school uses groups https://www.facebook.com/abou t/groups/schools • Go to your school's main group • Click the + Create Group button • Make sure your school is selected in the Create Group within menu • Enter your group name, add members and select the privacy setting for your group • Click the Create button
  • 43. What kind of group to create? • Open: Anyone can see an open group, and who's in it. Members of the school community can also see or post updates, photos, files and events shared within the group. • Closed: Anyone can see a closed group, and who's in it. Only members of a closed group can see or post updates, photos, events and files. • Secret: Only members of a secret group can see the group, who’s in it and what members post and share. NOTE: You can set up a group outside a school main group, BUT, you can only invite people you’re FRIENDS with. Not a good idea.
  • 45. LinkedIn – For Professionals • Complete profile • Professional head shot only, no candids • Good title or can be descriptive (what you do vs. job title) • Include Twitter, websites in Contact Info. • Summary – write in 1st person, include keywords in paragraph (add video, image, document or presentation in this section) • Add sections: Professional Organizations, Volunteer Work, Honors/Awards, Projects, Skills, Groups, etc.
  • 46. Connect, Organize and Grow NOTE: Delete Default Tags, make your own. You can add tags within a contact too
  • 47. Message groups When you identify your contacts by groups, it helps you connect, collaborate and be seen more regularly.
  • 48. Grow your contacts • Add secret contact information to all your contacts • Mini CRM system • Some features available on Premium Plan only
  • 49. Your Professional Self • Post, share, publish, comment on statuses • Join professional groups and participate • Follow thought leaders in your field http://www.linkedin.com/today/po sts?trk=tod3-top-nav-filter
  • 50. LinkedIn in the classroom • Be a resource for your students • Encourage students to connect with you (after the course is over?) • Help them connect with potential employers • Introduce them to groups LinkedIn Maps: The value of our connections
  • 52. Twitter For Educators • Micro blog – 140 characters max • Twitter handle = @massmarketing • No eggheads – head shot please • Complete your profile • Personal (protected tweets) vs. public
  • 53. Getting Started with Twitter • Before you “Tweet”, LISTEN • Start following your interests: • Your school’s twitter • News sources • Professional sources • Your subject sources • Use Twitter suggestions • Check “following” of those you follow
  • 54. Tweeting Tips • 140 characters is short! • Put your most important information first • Use URL shortners: bit.ly, tinyurl – trackable • Connect Facebook to Twitter https://www.facebook.com/twitter/ • Retweet others (RT), Favorite Tweets and Reply to Tweets • When someone begins to follow you, thank them • If someone Direct Messages you (DM), answer back with a DM • Add video with Vine (6 sec. loop) • Add images to tweets • Link to articles, blog, etc.
  • 55. Tweeting Professionally/Classroom • Public tweets followed by anyone • Use Hashtags for classes, conferences • Hashtag group conversations, introduce followers to each other
  • 57. Don’t overlook these! • Google+ • SEO is huge – Google owns it, duh • Google Authorship https://plus.google.com/authorship • Followers are very professional – worldwide, very different than Facebook • Google circles (like tagging connections in LinkedIn) • Google Hangout – Skype on steroids (up to 10 in a hangout, video conferencing) • YouTube • 2nd biggest search engine – Google is #1. Google owns YouTube • Set up channel http://www.youtube.com/education?category=Unive rsity
  • 58. In Closing • Note: Images appearing in this presentation are 1) my own, or 2) used under the Creative Commons licensing from Wikimedia and Flickr. • References/Helpful follow-up: • Pearson Survey: http://www.pearsonlearningsolutions.com/assets/downloads/pd fs/pearson-social-media-survey-2012-bw.pdf • Facebook for Education: https://www.facebook.com/education • Twitter in Higher Ed: www.twitter.com/higheredu. • Raul Pacheco-Vega, PhD “Best Practices using Twitter and Facebook in teaching & higher education.” http://www.raulpacheco.org/2011/09/best-practices-using- twitter-and-facebook-in-teaching-higher-education/
  • 59. • Meet Your Students Where They Are: Social Mediahttp://www.nea.org/assets/docs/HE/1109Advocate_pg 06-09.pdf • Facebook in the classroom (video) http://www.nea.org/assets/docs/HE/1109Advocate_pg06- 09.pdf • #EdChat http://www.facebook.com/EdchatPLN • Facebook page on technology in education https://www.facebook.com/EmergingEdTech • Facebook groups for schools: https://www.facebook.com/about/groups/schools • Using LinkedIn for higher ed (wonderful video!) 53 min. http://www.edsocialmedia.com/2012/05/john-hill-inversity-a- higher-education-view-of-linkedin/ • LinkedIn Maps: http://inmaps.linkedinlabs.com/network