Participants in this workshop will be introduced to three social media platforms – LinkedIn, Twitter and Facebook. In the 2 hour hands-on training session designed for novice users, attendees will learn how social media can improve communication, help build and strengthen relationships and increase engagement with their audience.
Students will learn how to choose channels and HOW each platform may be used to integrate and share content.
They will also practice as follows:
LinkedIn: Participants will learn how to complete their profile using relevant keywords, titles and skills. They will learn how to post a status, include links to documents or URLs and share with other platforms and how to keep in front of their connections through periodic profile updates and status posts. They will build connections with each other and be able to organize contacts by applying tags. Attendees will pick two relevant groups (thought leaders in their area) to follow.
Twitter: Participants will learn how to tweet content in 140 characters or less, use URL shorteners like bt.ly, and attach photos. They will develop followers by adding each other and tweeting, retweeting and favoriting a message. They will learn how to group messages by using #hashtags and add followers to lists.
Facebook: Participants will learn how to establish levels of privacy for their individual profiles, how to add a cover images and find “friends”. If attendees will be establishing a group or organization page, they will learn how to post, share and mention content, upload images, link to URLS and monitor insights.