Social Media For Educators - Personal, Professional and Classroom Considerations


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Participants in this workshop will be introduced to three social media platforms – LinkedIn, Twitter and Facebook. In the 2 hour hands-on training session designed for novice users, attendees will learn how social media can improve communication, help build and strengthen relationships and increase engagement with their audience.

Students will learn how to choose channels and HOW each platform may be used to integrate and share content.

They will also practice as follows:

LinkedIn: Participants will learn how to complete their profile using relevant keywords, titles and skills. They will learn how to post a status, include links to documents or URLs and share with other platforms and how to keep in front of their connections through periodic profile updates and status posts. They will build connections with each other and be able to organize contacts by applying tags. Attendees will pick two relevant groups (thought leaders in their area) to follow.

Twitter: Participants will learn how to tweet content in 140 characters or less, use URL shorteners like, and attach photos. They will develop followers by adding each other and tweeting, retweeting and favoriting a message. They will learn how to group messages by using #hashtags and add followers to lists.

Facebook: Participants will learn how to establish levels of privacy for their individual profiles, how to add a cover images and find “friends”. If attendees will be establishing a group or organization page, they will learn how to post, share and mention content, upload images, link to URLS and monitor insights.

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Social Media For Educators - Personal, Professional and Classroom Considerations

  1. 1. Social Media For Educators NACCE HP Life Ambassadors Aug. 15, 2013 Presented by: Liz Provo, Mass Marketing Resources Personal, Professional and Classroom Considerations
  2. 2. Welcome NACCE HP Life Ambassadors Presenter Info: Liz Provo – 413-539-7950, Website: Facebook: Twitter: http:/ LinkedIn: YouTube: Pinterest: • Twitter/Facebook Hashtag: #NACCE13 • Cell phones on silent please, feel free to tweet!
  3. 3. Getting Acquainted/Agenda • Workshop agenda 1. Introductions 2. Overview of social media 3. Current research 4. Break 5. Facebook: personal, professional, classroom 6. LinkedIn: professional 7. Twitter: professional 8. Q & A
  4. 4. OVERVIEW
  5. 5. Technology is opening doors
  6. 6. International Reach What is said here today can travel around the world in a second!
  7. 7. Social Media – Real time, user generated content Stories that broke on Twitter first: Miracle on the Hudson, Boston Marathon bombing, Osama bin Laden’s death (5000 tweets- 2 hrs. – before sources confirmed), Asiana flight 214 crash (Twitter had 1st photos, user generated), Whitney Houston’s death
  8. 8. Small Business Can CompeteWith Big Business
  9. 9. Social Media is “flipping” traditional marketing/sales Today’s entrepreneur will learn the power of relationships!
  10. 10. Our learning environment is changing, too Linear learning enhanced by global learning -- networks, relationships, connecting the dots, “big picture”.
  11. 11. Traditional education model Deliver information Conformity matters
  12. 12. Flipping the classroom Like flipping the marketing/sales model!
  13. 13. Collaborative learning - customized, personalized
  14. 14. Long distance learning FREE classes by major universities
  15. 15. Building Community – sharing, engagement Forming relationships and connecting!
  16. 16. Today’s Tech Tools - for educators, too Self-Publish, eBooks, etc.
  17. 17. Show expertise
  18. 18. Collaborate with colleagues
  19. 19. Increase productivity
  21. 21. Studies show “Some 78% of the 2,462 advanced placement (AP) and National Writing Project (NWP) teachers surveyed by the Pew Research Center’s Internet & American Life Project say digital tools such as the internet, social media, and cell phones “encourage student creativity and personal expression.” In addition: 96% agree digital technologies “allow students to share their work with a wider and more varied audience” 79% agree that these tools “encourage greater collaboration among students” (Source: Pew Survey “Internet and American Life, 2012)
  22. 22. Pearson Survey - 2012
  23. 23. 15 MINUTE BREAK
  24. 24. PRACTICAL WAYS FOR EDUCATORS TO USE FACEBOOK, LINKEDIN & TWITTER Personal, Professional and in the Classroom
  25. 25. Facebook – personal use • To use, not to use? • 55+ fastest growing demographic • Settings may change with new releases • Roll outs are gradual • Casual, personal interests primarily
  26. 26. Facebook – Personal Privacy Click on gear Click on Account Settings Share everything publicly Share with friends or friends of friends Share only with friends Customize post settings
  27. 27. Review All Account Settings
  28. 28. Who can see your stuff???
  29. 29. Controlling Timeline & Tagging
  30. 30. Recommended Privacy Settings • “Friends only” can see posts • Review posts & tags- ”ON” • Anyone can follow you (RSS) public posts • Everyone can contact you • Everyone can look you up
  31. 31. Facebook Pages For Professionals and Business • Public – anyone can view! • SHARE articles (your own and others) • MENTION others, ie.@ Mass Marketing Resources • Link to apps (Twitter) • Students and others can “like” the page without “friending” • Make sure students can get ALL notifications (hover over the “like” button, check Get Notifications, Click Settings, check All Updates NOTE: Personal pages should not promote business interests – against FB rules
  32. 32. Setting Up Your Page • Log into your personal account •
  33. 33. Select a Category & Name
  34. 34. Complete Setup • Add Professional head shot • (Different than personal page profile) • Upload Cover Photo • (20% text only), can change periodically • Complete About Section • Add your professional website page, if exists • Add contact information • Skip FB Invite Contacts – invite separately • Review Settings • Turn Reply on • Do NOT add Tweet Feed to page – too much. Feed Facebook posts to Twitter
  35. 35. Manage Your Page Click on gear – manage personal profile or business page easily. Check notifications on both personal profile and page - in red.
  36. 36. Facebook in the classroom • Give students Professional page address, have them click to “like” page. • They will also need to hover over the “like” button, check Get Notifications, Show in Newsfeed (default), click on Settings, check ALL Updates • Mandatory, or optional? Or , . . . .
  37. 37. Create a Facebook Group • Check if your school uses groups t/groups/schools • Go to your school's main group • Click the + Create Group button • Make sure your school is selected in the Create Group within menu • Enter your group name, add members and select the privacy setting for your group • Click the Create button
  38. 38. What kind of group to create? • Open: Anyone can see an open group, and who's in it. Members of the school community can also see or post updates, photos, files and events shared within the group. • Closed: Anyone can see a closed group, and who's in it. Only members of a closed group can see or post updates, photos, events and files. • Secret: Only members of a secret group can see the group, who’s in it and what members post and share. NOTE: You can set up a group outside a school main group, BUT, you can only invite people you’re FRIENDS with. Not a good idea.
  39. 39. LinkedIn – For Professionals • Complete profile • Professional head shot only, no candids • Good title or can be descriptive (what you do vs. job title) • Include Twitter, websites in Contact Info. • Summary – write in 1st person, include keywords in paragraph (add video, image, document or presentation in this section) • Add sections: Professional Organizations, Volunteer Work, Honors/Awards, Projects, Skills, Groups, etc.
  40. 40. Connect, Organize and Grow NOTE: Delete Default Tags, make your own. You can add tags within a contact too
  41. 41. Message groups When you identify your contacts by groups, it helps you connect, collaborate and be seen more regularly.
  42. 42. Grow your contacts • Add secret contact information to all your contacts • Mini CRM system • Some features available on Premium Plan only
  43. 43. Your Professional Self • Post, share, publish, comment on statuses • Join professional groups and participate • Follow thought leaders in your field sts?trk=tod3-top-nav-filter
  44. 44. LinkedIn in the classroom • Be a resource for your students • Encourage students to connect with you (after the course is over?) • Help them connect with potential employers • Introduce them to groups LinkedIn Maps: The value of our connections
  45. 45. Twitter For Educators • Micro blog – 140 characters max • Twitter handle = @massmarketing • No eggheads – head shot please • Complete your profile • Personal (protected tweets) vs. public
  46. 46. Getting Started with Twitter • Before you “Tweet”, LISTEN • Start following your interests: • Your school’s twitter • News sources • Professional sources • Your subject sources • Use Twitter suggestions • Check “following” of those you follow
  47. 47. Tweeting Tips • 140 characters is short! • Put your most important information first • Use URL shortners:, tinyurl – trackable • Connect Facebook to Twitter • Retweet others (RT), Favorite Tweets and Reply to Tweets • When someone begins to follow you, thank them • If someone Direct Messages you (DM), answer back with a DM • Add video with Vine (6 sec. loop) • Add images to tweets • Link to articles, blog, etc.
  48. 48. Tweeting Professionally/Classroom • Public tweets followed by anyone • Use Hashtags for classes, conferences • Hashtag group conversations, introduce followers to each other
  49. 49. OTHER PLATFORMS Social media’s changing face
  50. 50. Don’t overlook these! • Google+ • SEO is huge – Google owns it, duh • Google Authorship • Followers are very professional – worldwide, very different than Facebook • Google circles (like tagging connections in LinkedIn) • Google Hangout – Skype on steroids (up to 10 in a hangout, video conferencing) • YouTube • 2nd biggest search engine – Google is #1. Google owns YouTube • Set up channel rsity
  51. 51. In Closing • Note: Images appearing in this presentation are 1) my own, or 2) used under the Creative Commons licensing from Wikimedia and Flickr. • References/Helpful follow-up: • Pearson Survey: fs/pearson-social-media-survey-2012-bw.pdf • Facebook for Education: • Twitter in Higher Ed: • Raul Pacheco-Vega, PhD “Best Practices using Twitter and Facebook in teaching & higher education.” twitter-and-facebook-in-teaching-higher-education/
  52. 52. • Meet Your Students Where They Are: Social Media 06-09.pdf • Facebook in the classroom (video) 09.pdf • #EdChat • Facebook page on technology in education • Facebook groups for schools: • Using LinkedIn for higher ed (wonderful video!) 53 min. higher-education-view-of-linkedin/ • LinkedIn Maps: