How social media has impacted society. One educator's strategy for social media sharing and why everyone should consider social media as part of helping the organizations they love.
2. Outline of Today’s Presentation
1. Overview of the social media landscape and why it is important in
the world today (you can tell this to parents and admins who don’t
get it)
2. My Personal Social Media Strategy and Tips
This can be applied to any use of social media but I’m taking this from
my personal use so you can get the big picture.
22. “Email, banner, and search
engine results are going
down except for those who
have a social component”
Gary Vaynerchuk
@garvyvee
23. 2016 Trends
• 62% of 18 to 24 year olds would buy a YouTuber endorsed product
• The average person spends 1 hour and 40 minutes a day on social
media
• 70 million Americans will use adblockers in 2016
• 70% of millenials use adblockers
• http://mediakix.com/2016/09/10-top-influencer-marketing-statistics-for-
2016-infographic/#gs.FAmYRvQ
41. I want to be
encouraging to
teachers. We need
great men and women
to help this profession
and I want
to be one of them.
42. Why do I share?
• Because it is my calling
• To be helpful
• To be inspiring
• To be a counterbalance to all of the negative stuff coming at teachers
• I LOVE IT.
43. How Will I Share?
• In ways that have the most impact
• Follow the trends
• Listen to friends
• In ways I can do outside class time
• Scheduling Tools
• I must be a great teacher or I’m a hypocrite.
• In ways that suit my strengths and interests
• I play with stuff and reflect on what happens!!!
• I will always be ethical and disclose all relationships but I will only recommend companies and
products that I would recommend anyway.
44. When Do I Share?
• Mornings between 6am – 7 am, I schedule posts, etc.
• I set blog posts to Tweet and go out automatically
• I automate everything I can!
45. My Key Places (in order of priority)
1. Facebook
2. Twitter
3. Pinterest
4. Tumblr
5. YouTube
6. Flipboard
7. Instagram
8. Slideshare
9. Linked In
46. My secret to Tweet Success
•Helpful
•Humorous
•Inspiring
•Entertaining
•Improve people’s lives
•Learn & ask questions
68. My Essential Twitter Tools
• Commun.it – Following, Responding, Trying not to miss anything (now
buffer does this, so I just stopped using.)
• Hootsuite – Reading, Following, Scheduling for Twitter Chats
• Bufferapp – Scheduling Posts, Analyzing Successful Posts,
Understanding What Resonates with Teachers
• Twitter App – For following and conversing sometimes
• SumAll – To track Stats of all networks
69. I’ve got lots to LEARN
•I will investigate and
learn new tools.
70. Every child in the UK age 5 and up
will be taught to program
every year starting in 2014