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Social media for Academics

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Presentation delivered at a Division Meeting at Linköping University.
More info: http://hugoguyader.tumblr.com/post/116554980981/socialmedia

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Social media for Academics

  1. 1. Social Media for Academics 2015-04-16 Hugo Guyader
 doctoral candidate
  2. 2. New Academic Environment Past: Academics would focus on their research, put out ideas and results and then see what happens. Present & Future: Academics now have to carefully plan projects and actively influence citations of their good work. Gruber (2014)
  3. 3. Altmetrics • Alternative to traditional metrics. • Policy documents / reports cited, but not on academic databases. • Traceability of mentions.
  4. 4. Twitter Research Gate Academia.edu Slideshare Google Scholar LindedIn
  5. 5. Putnik & O’Brien (2015)
  6. 6. Reasons for Using Social Media • Research-relevant discussions • Industry interactions • Networking & Collaboration • Self-promotion & Citations • Metrics • Find “grey” literature • Help, Support & Feedback • “It gets you writing” • Fun!
  7. 7. The 4 Cs ➡ Curation
 -> bookmarking = collecting, archiving and maintaining digital information and sources for use in your research (later). Examples of sources include blog posts, online journal articles, and posts on twitter. ➡ Conversation
 -> connect to other researchers and wider audiences. Blogging, networking sites and Twitter are ways of sharing your thoughts and research results as well as finding the right people to converse with. ➡ Collaboration
 -> working with others is more flexible: notes, files, literature and bookmarks from any computer or mobile device. ➡ Communication
 -> professional networking: LinkedIn Haney (2012)
  8. 8. 5 Truths About Social Media in Academia 1. Social media is no option 2. There is no perfect channel, just go for all 3. Our role is already to create and share knowledge 4. Take back control of your unique online presence 5. Nobody pays us for social media, yet! Hofeditz (2015)
  9. 9. … or maybe not? ✦ being viewed negatively by other academics ✦ time pressures ✦ social media use 
 as an obligation ✦ becoming a target of attack ✦ too much self- promotion by others ✦ possible plagiarism of ideas ✦ commercialisation of content ✦ privacy & copyright Luton (2014)
  10. 10. “You can’t compete so grab some popcorn and enjoy the show.” ✴ Lack audience to start intelligent conversations about niche topics. ✴ No promise that anyone is to reading. ✴ Search “marketing” on LinkedIn and you’ll find 68K groups. ✴ Serve the algorithm, rather than the editor. The Next Web (2015)
  11. 11. Nice-to-have tools, not need-to-have
  12. 12. Social Media Strategy On the one hand, social media lends itself to exploration and experimentation.
 On the other hand, there is a danger of being too scattergun. ✓ For whom are you writing? ✓ Why are you writing? ✓ How do you want to present yourself? ✓ What do you not want to show about yourself online? (e.g. restrictions on who can access your pages) Haynes (2012)
  13. 13. How to use Social Media My Experience
  14. 14. Twitter • fast & responsive • news — a window to the world • discover articles & researchers • no barrier of entry, no hierarchy
  15. 15. #academia #HigherEd #dayofhighered @GdnHigherEd @Edudemic @PhD2Published @PhDStudents@PhDForum @cwphd @phdphil1 @socphd #PhDchat #PhDlife #PhDAdvice #PhDForum @researchimpact @timeshighered @THEworldunirank @insidehighered #EDresearch #researchED #research #EDstudies #AdjunctChat #ScholarSunday #scholarsgetviral #AcWri @chronicle @PhD_Connect @LegoAcademics @CitizenAcademic @HackYourPhd @ConversationEDU @AcademicsSay @Write4Research @researchwhisper @thethesiswhisperer @NextScientist @ResearchEx @GradElitism @DrunkGrad #GradSchoolProb @LifeofaPhDStud
  16. 16. Twitter & Academia 1. Approximately 2,000 journal articles and 3,000 conference papers have been written about Twitter (Fry, 2014). 2. Nearly 90% of academics on Twitter use it for their work (Lupton, 2014). 3. Academic tweets are approximately 9 times more likely to be retweeted than other tweets (Holmberg and Thewall, 2014). 4. In 2012, only one in 40 scholars was active on Twitter (Priem et. al 2012). 5. There are no significant differences in how much time is spent on Twitter by amongst academics from different age groups (Holmberg and Thewall, 2014). 6. The largest proportion of academics on Twitter are early career academics (Lupton, 2014). Gross (2014).
  17. 17. Can Tweets Predict Citations? #twimpact Twitter activity about a publication leads to increased distribution and can lead to an increase in citations. Up to 11 times more citations. Eysenbach (2011)
  18. 18. Quick answers to questions on things like .. where do I find this tool or that tool .. @rjhogue There are people who are practicing what I’m researching academically and give me a reality check. @Annlytical We trade references for research @Annlytical Twitter is brilliant for keeping up with things, networking, finding new ideas, people’s blogs and publications @BenGuilbaud meeting new people (in all disciplines), academic support, public engagement, increased visibility, filtered news @Martin_Eve I’ve found Twitter useful for augmenting F2F academic conferences, extending the conversations @JessieNYC Twitter’s unique advantage is that very quickly allows me to spread word of my work to non-academic audiences @elebelfiore Keeps me up-to-the-minute with news in my field ie; policy issues, and connects me to conferences/other academics @DonnaBramwell connects me to other delegates at conferences, allows me to interact with students in lectures, keeps me uptodate @timpaa great source of information & resources wouldn’t have found otherwise @nicklebygirl a PhD can be very isolated so I think twitter is a great way to meet people who can help and give advice @CET47 you can get very interesting literature advices or other sources you have not noticed yet @Journey210 shameless self-promotion…! @KatieMcGettigan to invite community members to events and lectures on campus @MegFrauts twitter is the best way to keep up to date with my subject, find useful resources and connect with others @LGSMU follow conferences globally and get in touch with other academics for quick Q&A sessions @Greg0rE joining twitter has helped remove the isolation of study through engagement with #phdchat – synch & asynchronous @JaneDavis13 twitter allows me to familiarize w current trends & edu tools for my students (tumblr & prezi are examples) @DisModern keeps you in touch w development in your field n wider @lace675468 “Why do you find Twitter useful as an academic?” Cardigan (2012)
  19. 19. Twitter Van Noorden (2014)
  20. 20. A brief guide to department meeting discourse
  21. 21. 3 tweeting styles: • Informational: links to articles, blogposts, announcements, and funding sources that might be of interest to others. Usually with a bit of explanation or commentary. • Interactive: engage the Twitter community, usually by posing a question or topic of discussion or responding to something someone else has posted. Such exchanges lead to simple advices, or philosophical conversations. • Personal: a window into your life. Probably an entirely worthless activity, at least professionally; but it does provide personal connections and a sense of community. DIY Ivory Tower (2012)
  22. 22. 1. Put up an avatar. It doesn't really matter what the picture is, but the "egg picture" (the default avatar for new accounts) makes you look like a spammer. 2. Don't pick a Twitter name that is difficult to spell or remember. 3. Tweet regularly. 4. Don't ignore people who tweet at you. Set Twitter to send you an e-mail notification when you get a mention or a private message. If you don't do that, then check your account frequently. 5. Engage in conversation. Don't just drop in to post your own update and disappear. Twitter is not a "broadcast-only" mechanism; it's CB radio. 6. Learn the hashtags for your subject field or topics of interest, and use them. 7. Don't just make statements. Ask questions. 8. Don't just post links to news articles. I don't need you to be my aggregator. 9. Do show your personality. Crack some jokes. 10. Have fun. 10 Commandments: Gulliver (2012)
  23. 23. FEK Twitter @LiU_IEI_FEK
  24. 24. Founded by Richard Price in 2007 ‣ "With networks like Twitter and Facebook, information whizzes around at laser speed, whereas in science, and research in general, the average time lag is a year before a paper gets in a journal and is distributed to the rest of the world.” ‣ "When you read a paper and want to comment, you'll be able to respond immediately. The conversation will take minutes and hours instead of months and years.” 3,500 new users / day Academia.edu
  25. 25. Academia.edu Van Noorden (2014)
  26. 26. Research Gate ๏ scholarly mashup of Facebook and LinkedIn ๏ follow colleagues (6 million users) ๏ engage in collaborative discussion, ๏ upload and download papers (‘requests’), ๏ share results (even negatives) and datasets… Open Review encourages users to post in-depth critiques of existing publications.
  27. 27. IEI 250 members 230 publications
  28. 28. LiU 2300 members 12000 publications
  29. 29. Research Gate Van Noorden (2014)
  30. 30. LinkedIn
  31. 31. LinkedIn Van Noorden (2014)
  32. 32. 7 tips to supercharge your academic LinkedIn profile 1: Bust down barriers to finding your profile 2: Make your Headline into an ‘elevator pitch’ 3: Make yourself approachable with a photo 4: Hook ‘em with your Summary section 5: Give the scoop on your best work 6: Brag about your best Awards and publications 7. Add some eye-catching content Konkiel (2014)
  33. 33. Advantages + Easy and free to use + Dominates the university sector + Records all citations + Quite up-to-date Disadvantages — Not clear which sources they use — Not clear how algorithm works — Records all citations — Cannot recognise duplicated outputs
  34. 34. Blogging • Content! 1. Blog name = what you plan to blog about: specific area/theme, made-up name or your own name. 2. Platform: ❖ already existing blog: university, a research group, community, alumni, etc. ❖ start your own blog (multi-author?): ❖ on wordpress, blogspot, blogger, tumblr (e.g, hugoguyader.tumblr.com) - limit to how far you can customize - limited amount of themes you can use ❖ purchase your own website name and hosting (e.g. jonengstrom.com) Things to consider
  35. 35. “Blogging is quite simply, one of 
 the most important things that an academic should be doing right now”. • Make sure your titles tell a story, and your findings are communicated early on. • Remember the Web is a network, post your links to Twitter and Facebook. Let people subscribe by RSS or email. • Talk to your readers. Encourage people to comment. Respond on Twitter and Facebook. 
 And be reciprocal, open-minded and fair in sharing your content with others and linking to their work. Dunleavy & Gilson (2012)
  36. 36. Videos • Source of information and discussion • Channels: Youtube, Vimeo, Dailymotion, Google, (e.g. HBR, TEDtalks) ➡ Transmission of live webinars ➡ Films ➡ Lectures — M.O.O.C.
  37. 37. Slideshare To share knowledge online • Created: October 2006 • Acquired by LinkedIn: May 2012. • Uploads: 15 million • Monthly views: 60 million visitors and 215 million page views. • Users: brands, speakers, NGOs, consultants, magazines, academics, etc.
  38. 38. Slideshare Email list
  39. 39. Podcast One of our highest aims is to bring academia online, and in turn, broaden access to the social sciences. Audio is integral to this process. By giving narrative to the full breadth of academic research, we hope to stretch the understanding and impact of research beyond the confines of universities. “ ”Cheryl Brumley, LSE Podcast Digital Editor
  40. 40. • LiU: Social media for researchers
 http://www.bibl.liu.se/publicera-och-sprida/sociala-medier?l=en • London School of Economics: Maximising the impact of academic research
 http://blogs.lse.ac.uk/impactofsocialsciences/ • Social media: A guide for researchers
 http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide- researchers • Online collaboration: Scientists and the social network
 http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711 • Social Media for Academics
 http://www.sciencedirect.com/science/book/9781843346814 • Boost Your Career with Social Media: Tips for the Uninitiated
 https://hbr.org/2011/12/boost-your-career-with-social.html • Handbook of social media for researchers and supervisors
 https://www.vitae.ac.uk/vitae-publications/reports/innovate-open-university-social-media-handbook- vitae-2012.pdf/view • Using Twitter in university research, teaching and impact activities 
 http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf • Tweet your Science
 http://www.tweetyourscience.com/ Advices & Guides
  41. 41. • Academic blogging, a personal experience
 http://freakonometrics.hypotheses.org/12660 • Fortune: From Justin Bieber to data scientists, how Twitter got hot in the academy
 http://fortune.com/2014/08/22/contagion-justin-bieber-data-scientists-twitter/ • Chronicle of Higher Education: The Academic Twitterazi
 https://www.insidehighered.com/news/2012/10/02/scholars-debate-etiquette-live-tweeting- academic-conferences • Is blogging and tweeting about research?
 http://melissaterras.blogspot.co.uk/2012/04/is-blogging-and-tweeting-about-research.html • Practical Advice for Teaching with Twitter 
 http://chronicle.com/blogs/profhacker/practical-advice-for-teaching-with-twitter/26416 • 12 things every business blogger should know how to do
 http://www.getinfrontcommunications.com/12-things-every-business-blogger-should-know-how-to- do.php • From Tweet to Blog Post to Peer-Reviewed Article: How to be a Scholar Now
 http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/ • CUNY Academic Commons: The Importance of Audio and Podcasts
 http://justpublics365.commons.gc.cuny.edu/2014/07/02/podcasting/ • Everything You Want to Know About How to Create an Amazing #LinkedIn Profile
 http://www.kokasexton.com/create-amazing-linkedin-profile/ Other Interesting Articles

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