Presentation for the KU Leuven PhDSociety on the use of social media in academia.

1. Social Media in Higher Education
@ManuelSintubin
@TimSmitsTim
PhD Society Leuven – January 16th 2014

2. DECISION FACTORS -
Personality
Motivation
Research Unit
Discipline
“Legal” Issues
Time
- CHOICES
Facebook
LinkedIn
Twitter
Yammer
Google+
ResearchGate
Academia
GoogleScholar
Slideshare
Pinterest
Tumblr
Youtube
Wordpress
Blogger

5. TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
Most social media need a momentum, so
investment should be substantial
Possible work-around:
 Invest in an institutional account (research
unit; third party) while still being
invididually identifiable
 Create an account and redirect to more
active media (to claim an accountname;
not always a wise option)

6. BENEFIT – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
You have FOUR potential goals:
 Research
 Education
 Public service
 Career
Serve multiple goals, increasing the return
Direct the return to yourself (but be loyal to
your current employer, cf. in a publication)

7. WHICH SOCIAL MEDIA?
Many social media potentially serve multiple
goals; Much depends on how you use them
Research
Education
Facebook
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Twitter
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LinkedIn

Google+

Public Service

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






Youtube
Wordpress
Blogger
Career




Pinterest
Google Scholar
ResearchGate
Academia



Slideshare
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




8. http://www.slideshare.net/cami13/6-1-26933062

9. CAN THE RETURN ACTUALLY BE POSITIVE?
SEO – PR – content marketing for employer (& you)
Research
 Direct peer-to-peer feedback; launching ideas –
cooperation; networking outside conferences;
24/7 pitching; more citations !
Education
 Increased student involvement; insights & social
media contacts as bonus material
Public Service
 Outreach; valorization
Career
 Portfolio (extra & intra-academic); network

10. EXAMPLES …
Blogging & Twitter: the a-reciprocal advantage
Opinion – Research - Education

11. EXAMPLES …
TWITTER - OPINION

12. EXAMPLES …
TWITTER - EDUCATION
http://www.slideshare.net/timsmitstim/twitter-use-in-higher-education
https://storify.com/TimSmitsTim/strategy-papers-kuladv-2013

13. EXAMPLES …
TWITTER - RESEARCH

14. EXAMPLES …
BLOGGING

15. EXAMPLES …
BLOGGING

16. EXAMPLES …
Taptoe.wordpress.com
BLOGGING

17. TAKE-HOME-MESSAGE
Choose wisely
No need to include every social medium or to
invest equally in all chosen
Build an identity
Produce identifiable content
Cross-reference your accounts

18. LINKS …
General
http://simplysociology.wordpress.com/2013/02/04/social-media-for-academia-some-things-i-have-learnt/
http://www.nadinemuller.org.uk/musings/academia-and-social-media/
Identity
http://mashable.com/2013/10/03/social-media-profile-photos/
http://www.lannoo.be/altijd-naakt
Twitter
http://www.theguardian.com/higher-education-network/blog/2013/feb/05/academic-twitter-technology-socialmedia-universities
http://savageminds.org/2013/05/08/the-academic-benefits-of-twitter/
http://blog.smu.edu/cte/2013/11/12/twitter-for-academics/
http://blogs.plos.org/mindthebrain/2013/12/09/advice-to-junior-academics-on-how-to-get-involved-with-twitter/
http://deevybee.blogspot.be/2011/06/gentle-introduction-to-twitter-for.html
Blogging
http://deevybee.blogspot.com.au/2013/12/the-impact-of-blogging-on-reputation.html
http://nearemmaus.com/2013/09/06/5-reasons-students-shouldnt-blog-1-public-reputation/
http://hadibeenareviewer.wordpress.com/
http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/
https://pubpeer.com/
http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/30/three-strikes-and-a-blog-hartley/
http://deevybee.blogspot.co.uk/2013/03/blogging-as-post-publication-peer.html