Social Media in Higher Education
PhD Society Leuven – January 16th 2014
DECISION FACTORS -
TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
Most social media need a momentum, so
investment should be substantial
Invest in an institutional account (research
unit; third party) while still being
Create an account and redirect to more
active media (to claim an accountname;
not always a wise option)
BENEFIT – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
You have FOUR potential goals:
Serve multiple goals, increasing the return
Direct the return to yourself (but be loyal to
your current employer, cf. in a publication)
WHICH SOCIAL MEDIA?
Many social media potentially serve multiple
goals; Much depends on how you use them
CAN THE RETURN ACTUALLY BE POSITIVE?
SEO – PR – content marketing for employer (& you)
Direct peer-to-peer feedback; launching ideas –
cooperation; networking outside conferences;
24/7 pitching; more citations !
Increased student involvement; insights & social
media contacts as bonus material
Portfolio (extra & intra-academic); network
Blogging & Twitter: the a-reciprocal advantage
Opinion – Research - Education