Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

The 19 Best Headline Formulas

10,630
views

Published on

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. …

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait.

Why not take some inspiration from the best headlines of the best headline writers?

The blueprints exist to get your tweets, emails, updates, and articles clicked.

I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments.

Published in: Marketing

3 Comments
69 Likes
Statistics
Notes
No Downloads
Views
Total Views
10,630
On Slideshare
0
From Embeds
0
Number of Embeds
32
Actions
Shares
0
Downloads
145
Comments
3
Likes
69
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The 19 Best Headline Formulas
  • 2. On average, five times as many people read the headline as read the body copy. D A V I D O G I L V Y
  • 3. [Do something] like [world-class example]
  • 4. Interesting adjectives + unique nouns
  • 5. [Amazing Headline]: Subhead
  • 6. Who Else Wants ____
  • 7. The Secret of ______
  • 8. Little Known Ways to _______
  • 9. Here’s a Quick Way to [solve a problem]
  • 10. Have a / Build a ______ You Can Be Proud Of
  • 11. What Everybody Ought to Know About _______
  • 12. [Number] Lessons I Learned From ______
  • 13. How to Survive Your First _______
  • 14. How to ____ even if / without ____
  • 15. Headline. A little something extra.
  • 16. The mini-headline: 4 words or fewer
  • 17. Headline + Headline
  • 18. Item and Item: Listicle
  • 19. _____, backed by science
  • 20. The Ultimate Guide to ____
  • 21. The Big List of ____
  • 22. Even more: bit.ly/headline-formulas Sources: Death to the Stock Photo