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The 19 Best Headline Formulas

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Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. …

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait.

Why not take some inspiration from the best headlines of the best headline writers?

The blueprints exist to get your tweets, emails, updates, and articles clicked.

I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments.

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  • 1. The 19 Best Headline Formulas
  • 2. On average, five times as many people read the headline as read the body copy. D A V I D O G I L V Y
  • 3. [Do something] like [world-class example]
  • 4. Interesting adjectives + unique nouns
  • 5. [Amazing Headline]: Subhead
  • 6. Who Else Wants ____
  • 7. The Secret of ______
  • 8. Little Known Ways to _______
  • 9. Here’s a Quick Way to [solve a problem]
  • 10. Have a / Build a ______ You Can Be Proud Of
  • 11. What Everybody Ought to Know About _______
  • 12. [Number] Lessons I Learned From ______
  • 13. How to Survive Your First _______
  • 14. How to ____ even if / without ____
  • 15. Headline. A little something extra.
  • 16. The mini-headline: 4 words or fewer
  • 17. Headline + Headline
  • 18. Item and Item: Listicle
  • 19. _____, backed by science
  • 20. The Ultimate Guide to ____
  • 21. The Big List of ____
  • 22. Even more: bit.ly/headline-formulas Sources: Death to the Stock Photo