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The Science of Writing Must-Click Headlines on Social Media

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  • 1. The Science of Writing Must-Click Headlines on Social Media by Courtney Seiter Join us on Twitter at #Mozinar Questions or problems? Email community@moz.com
  • 2. bufferapp.com @courtneyseiter
  • 3. What Is Buffer? It’s This… @courtneyseiter
  • 4. But Also… @courtneyseiter
  • 5. @courtneyseiter
  • 6. Source: http://www.slate.com/@courtneyseiter
  • 7. Source: http://blog.hostgator.com/ @courtneyseiter
  • 8. @courtneyseiter
  • 9. Source: https://twitter.com/@courtneyseiter
  • 10. Source: http://time.com/@courtneyseiter
  • 11. Source: http://blog.upworthy.com/@courtneyseiter
  • 12. Source: http://www.theverge.com/@courtneyseiter
  • 13. Source: http://blog.chartbeat.com/@courtneyseiter
  • 14. Source: http://www.wired.com/@courtneyseiter
  • 15. 1. Words That Work (and Why) 2. The Psychology of Why We Click 3. How To Test For Yourself 4. Tips and Resources Headline Science @courtneyseiter
  • 16. 1. Words That Work @courtneyseiter
  • 17. Source: Buffer Most Popular Words in Viral Headlines @courtneyseiter
  • 18. Most Popular Phrases in Viral Headlines @courtneyseiter Source: Buffer
  • 19. The 20 Words and Phrases That Get The Most Retweets Source: http://danzarrella.com@courtneyseiter
  • 20. Source: https://econsultancy.com 28 Outperforming Adjectives at Econsultancy @courtneyseiter
  • 21. Source: http://www.startupmoon.com/ Most Viral Words of 100 Tech Blogs @courtneyseiter
  • 22. 2. Psychology of Why We Click @courtneyseiter
  • 23. Superlatives @courtneyseiter
  • 24. @courtneyseiter Source: http://www.conductor.com/
  • 25. Surprise @courtneyseiter
  • 26. Source: http://www.businessweek.com/@courtneyseiter
  • 27. Questioning @courtneyseiter
  • 28. “Do You Close the Bathroom Door Even When You’re the Only One Home?” Source: http://www.proquesttechnologies.com/@courtneyseiter
  • 29. Curiosity @courtneyseiter
  • 30. Source: http://www.powerwriting.com/@courtneyseiter
  • 31. Negatives @courtneyseiter
  • 32. Source: http://www.outbrain.com@courtneyseiter
  • 33. How To @courtneyseiter
  • 34. @courtneyseiter
  • 35. Numbers Source: http://www.conductor.com/@courtneyseiter
  • 36. @courtneyseiter Source: http://www.conductor.com/
  • 37. Audience Referencing @courtneyseiter
  • 38. Source: http://www.tandfonline.com/ “Is this your new iPhone4?” @courtneyseiter
  • 39. Specificity @courtneyseiter
  • 40. @courtneyseiter Source: http://www.conductor.com/
  • 41. 3. Test For Yourself @courtneyseiter
  • 42. @courtneyseiter Source: http://www.slideshare.net/ Write Multiple Headlines for Each Post
  • 43. Source: http://coschedule.com/@courtneyseiter (It Might Be a Bit Exhausting)
  • 44. @courtneyseiter + Then Test The Best Contenders
  • 45. @courtneyseiter …To Find Your Winner
  • 46. Audience Referencing vs. Non: Huge Change! @courtneyseiter
  • 47. Number vs. Superlative: Number Wins! @courtneyseiter
  • 48. How to + ! Superlative Numbers ! + Specificity Audience ! Referencing +! Superlative Question + ! Superlative Endless Possibilities….
  • 49. Source: http://andrewchen.co/ Test Ideas For Posts, Too @courtneyseiter
  • 50. @courtneyseiter Source: Buffer Look For Social Media Traction
  • 51. Now We Know It’ll Connect
  • 52. 4. Tips and Resources @courtneyseiter
  • 53. @courtneyseiter Source: http://www.conductor.com/
  • 54. @courtneyseiter
  • 55. @courtneyseiter Source: http://www.outbrain.com
  • 56. Source: http://www.outbrain.com @courtneyseiter
  • 57. 16 words 86 characters @courtneyseiter
  • 58. ! ! http://bufferapp.com/mozinar @courtneyseiter Try A Month For Free!
  • 59. Email: courtney@bufferapp.com Twitter: @courtneyseiter Website: bufferapp.com ! Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!

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