The Science of Writing Must-Click
Headlines on Social Media
by Courtney Seiter
Join us on Twitter at #Mozinar
Questions or...
bufferapp.com
@courtneyseiter
What Is Buffer? It’s This…
@courtneyseiter
But Also…
@courtneyseiter
@courtneyseiter
Source: http://www.slate.com/@courtneyseiter
Source: http://blog.hostgator.com/
@courtneyseiter
@courtneyseiter
Source: https://twitter.com/@courtneyseiter
Source: http://time.com/@courtneyseiter
Source: http://blog.upworthy.com/@courtneyseiter
Source: http://www.theverge.com/@courtneyseiter
Source: http://blog.chartbeat.com/@courtneyseiter
Source: http://www.wired.com/@courtneyseiter
1. Words That Work (and Why)
2. The Psychology of Why We Click
3. How To Test For Yourself
4. Tips and Resources
Headline ...
1. Words That Work
@courtneyseiter
Source: Buffer
Most Popular Words in Viral Headlines
@courtneyseiter
Most Popular Phrases in Viral Headlines
@courtneyseiter Source: Buffer
The 20 Words and Phrases That Get The Most Retweets
Source: http://danzarrella.com@courtneyseiter
Source: https://econsultancy.com
28 Outperforming Adjectives at Econsultancy
@courtneyseiter
Source: http://www.startupmoon.com/
Most Viral Words of 100 Tech Blogs
@courtneyseiter
2. Psychology of Why We Click
@courtneyseiter
Superlatives
@courtneyseiter
@courtneyseiter Source: http://www.conductor.com/
Surprise
@courtneyseiter
Source: http://www.businessweek.com/@courtneyseiter
Questioning
@courtneyseiter
“Do You Close the Bathroom Door
Even When You’re the Only One Home?”
Source: http://www.proquesttechnologies.com/@courtney...
Curiosity
@courtneyseiter
Source: http://www.powerwriting.com/@courtneyseiter
Negatives
@courtneyseiter
Source: http://www.outbrain.com@courtneyseiter
How To
@courtneyseiter
@courtneyseiter
Numbers
Source: http://www.conductor.com/@courtneyseiter
@courtneyseiter Source: http://www.conductor.com/
Audience Referencing
@courtneyseiter
Source: http://www.tandfonline.com/
“Is this your new iPhone4?”
@courtneyseiter
Specificity
@courtneyseiter
@courtneyseiter Source: http://www.conductor.com/
3. Test For Yourself
@courtneyseiter
@courtneyseiter Source: http://www.slideshare.net/
Write Multiple Headlines for Each Post
Source: http://coschedule.com/@courtneyseiter
(It Might Be a Bit Exhausting)
@courtneyseiter
+
Then Test The Best Contenders
@courtneyseiter
…To Find Your Winner
Audience Referencing vs. Non: Huge Change!
@courtneyseiter
Number vs. Superlative: Number Wins!
@courtneyseiter
How to + !
Superlative
Numbers !
+ Specificity
Audience !
Referencing +!
Superlative
Question + !
Superlative
Endless Possi...
Source: http://andrewchen.co/
Test Ideas For Posts, Too
@courtneyseiter
@courtneyseiter Source: Buffer
Look For Social Media Traction
Now We Know It’ll Connect
4. Tips and Resources
@courtneyseiter
@courtneyseiter Source: http://www.conductor.com/
@courtneyseiter
@courtneyseiter Source: http://www.outbrain.com
Source: http://www.outbrain.com
@courtneyseiter
16 words
86 characters
@courtneyseiter
!
!
http://bufferapp.com/mozinar
@courtneyseiter
Try A Month For Free!
Email: courtney@bufferapp.com

 Twitter: @courtneyseiter

 Website: bufferapp.com
!

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The Science of Writing Must-Click Headlines on Social Media

  1. 1. The Science of Writing Must-Click Headlines on Social Media by Courtney Seiter Join us on Twitter at #Mozinar Questions or problems? Email community@moz.com
  2. 2. bufferapp.com @courtneyseiter
  3. 3. What Is Buffer? It’s This… @courtneyseiter
  4. 4. But Also… @courtneyseiter
  5. 5. @courtneyseiter
  6. 6. Source: http://www.slate.com/@courtneyseiter
  7. 7. Source: http://blog.hostgator.com/ @courtneyseiter
  8. 8. @courtneyseiter
  9. 9. Source: https://twitter.com/@courtneyseiter
  10. 10. Source: http://time.com/@courtneyseiter
  11. 11. Source: http://blog.upworthy.com/@courtneyseiter
  12. 12. Source: http://www.theverge.com/@courtneyseiter
  13. 13. Source: http://blog.chartbeat.com/@courtneyseiter
  14. 14. Source: http://www.wired.com/@courtneyseiter
  15. 15. 1. Words That Work (and Why) 2. The Psychology of Why We Click 3. How To Test For Yourself 4. Tips and Resources Headline Science @courtneyseiter
  16. 16. 1. Words That Work @courtneyseiter
  17. 17. Source: Buffer Most Popular Words in Viral Headlines @courtneyseiter
  18. 18. Most Popular Phrases in Viral Headlines @courtneyseiter Source: Buffer
  19. 19. The 20 Words and Phrases That Get The Most Retweets Source: http://danzarrella.com@courtneyseiter
  20. 20. Source: https://econsultancy.com 28 Outperforming Adjectives at Econsultancy @courtneyseiter
  21. 21. Source: http://www.startupmoon.com/ Most Viral Words of 100 Tech Blogs @courtneyseiter
  22. 22. 2. Psychology of Why We Click @courtneyseiter
  23. 23. Superlatives @courtneyseiter
  24. 24. @courtneyseiter Source: http://www.conductor.com/
  25. 25. Surprise @courtneyseiter
  26. 26. Source: http://www.businessweek.com/@courtneyseiter
  27. 27. Questioning @courtneyseiter
  28. 28. “Do You Close the Bathroom Door Even When You’re the Only One Home?” Source: http://www.proquesttechnologies.com/@courtneyseiter
  29. 29. Curiosity @courtneyseiter
  30. 30. Source: http://www.powerwriting.com/@courtneyseiter
  31. 31. Negatives @courtneyseiter
  32. 32. Source: http://www.outbrain.com@courtneyseiter
  33. 33. How To @courtneyseiter
  34. 34. @courtneyseiter
  35. 35. Numbers Source: http://www.conductor.com/@courtneyseiter
  36. 36. @courtneyseiter Source: http://www.conductor.com/
  37. 37. Audience Referencing @courtneyseiter
  38. 38. Source: http://www.tandfonline.com/ “Is this your new iPhone4?” @courtneyseiter
  39. 39. Specificity @courtneyseiter
  40. 40. @courtneyseiter Source: http://www.conductor.com/
  41. 41. 3. Test For Yourself @courtneyseiter
  42. 42. @courtneyseiter Source: http://www.slideshare.net/ Write Multiple Headlines for Each Post
  43. 43. Source: http://coschedule.com/@courtneyseiter (It Might Be a Bit Exhausting)
  44. 44. @courtneyseiter + Then Test The Best Contenders
  45. 45. @courtneyseiter …To Find Your Winner
  46. 46. Audience Referencing vs. Non: Huge Change! @courtneyseiter
  47. 47. Number vs. Superlative: Number Wins! @courtneyseiter
  48. 48. How to + ! Superlative Numbers ! + Specificity Audience ! Referencing +! Superlative Question + ! Superlative Endless Possibilities….
  49. 49. Source: http://andrewchen.co/ Test Ideas For Posts, Too @courtneyseiter
  50. 50. @courtneyseiter Source: Buffer Look For Social Media Traction
  51. 51. Now We Know It’ll Connect
  52. 52. 4. Tips and Resources @courtneyseiter
  53. 53. @courtneyseiter Source: http://www.conductor.com/
  54. 54. @courtneyseiter
  55. 55. @courtneyseiter Source: http://www.outbrain.com
  56. 56. Source: http://www.outbrain.com @courtneyseiter
  57. 57. 16 words 86 characters @courtneyseiter
  58. 58. ! ! http://bufferapp.com/mozinar @courtneyseiter Try A Month For Free!
  59. 59. Email: courtney@bufferapp.com Twitter: @courtneyseiter Website: bufferapp.com ! Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!
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