#SocialCred: Bridging the Gap: Theory + Practice

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#SocialCred: Bridging the Gap: Theory + Practice

  1. 1. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie#SocialCredBridging the Gap: Theory + Practice4946587(Global)
  2. 2. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieObjectives Introduction to #SocialCred Terms and Concepts Live Demo #SocialCred #SocialCred Within Context of Theory + Practice Best Practices and Guidelines For #SocialCred Q & A Session
  3. 3. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  4. 4. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie#SocialCred ?!
  5. 5. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie#SocialCred ?!#SocialCred = Social Credibility
  6. 6. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie#SocialCred ?!#SocialCred = Social CredibilitySocial Credibility = Social Influence
  7. 7. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie#SocialCred ?!#SocialCred = Social CredibilitySocial Credibility = Social InfluenceSocial Influence =
  8. 8. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieUm … What?!
  9. 9. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieLive Demo
  10. 10. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieWhat’s Your Social Influence?
  11. 11. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  12. 12. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  13. 13. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  14. 14. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieHow Do Yours Measure-Up?49 46587(Global)
  15. 15. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  16. 16. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieWhy the Difference in Scores?
  17. 17. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarriePlatforms Analyzed Twitter, Facebook, LinkedIn, Quora,(your) website Twitter, Facebook, LinkedIn, Google+,Foursquare, Wikipedia, Klout Twitter & Facebook
  18. 18. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieWhat is Measured Online Social Interactions Influence via Engagement (not activity) Influence & Outreach
  19. 19. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieHow It’s Measured Retweets, Posts, Shares, Likes,Comments How others respond and share yourcontent & engagement variablesacross multiple social networks Retweets, Replies, Mentions, Follows,Posts, Likes, Shares, Event Invites
  20. 20. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie“I don’t believein services likeKred.”@matthomas
  21. 21. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieSocial Analytics Analyzed “Klout, etc. are attempting to quantify somethingthat resists quantification for the purpose of what?Themselves? Business? Etc.” With any kind ofquantification, wemust ask, Whatexactly is claimingto measure and forwhat purpose?“I don’t believe in services like Kred.”
  22. 22. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieSocial Analytics Analyzed “Klout, etc. are attempting to quantify something thatresists quantification for the purpose of what?Themselves? Business? Etc.” With any kind ofquantification, wemust ask, Whatexactly isclaiming tomeasure and forwhat purpose?“I don’t believe in services like Kred.”
  23. 23. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie#SocialCred
  24. 24. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieWe’ve Covered “Practice”What About “Theory”?
  25. 25. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieShort Answer:Very Little to None(of Original Theory)
  26. 26. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieWhy?… It’s Complicated
  27. 27. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  28. 28. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  29. 29. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieA. Bandura’s Social Cognitive Theory (SCT)
  30. 30. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  31. 31. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieBest Practices & Guidelinesfor #SocialCred Work – In – Progress Understand the Current Limitations Use Your #SocialCred To Influence Change Collaboration – Work Together
  32. 32. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieProfessionals & Practitioners
  33. 33. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieScholars & Researchers
  34. 34. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieUsers & Consumers
  35. 35. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieSocial Analytics
  36. 36. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieQ&A Session

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