Upcoming SlideShare
Tripwire Marketing Ideas and Examples with Premiums
- 1. Premium Marketing Examples Killer… …and sneaky little tricks
- 2. Watch This Presentation Being Delivered Live!
- 3. https://www.perrybelcher.com/ premium-marketing-examples
- 4. How to 4x your sales by using premiums linkedin/PerryBelcher
- 5. Perry Belcher Co-Founder DigitalMarketer.com Founder RivalBrands.com Founder plattr.com
- 6. Perry Belcher Investment & Advisory 512.971.5049 (text) Linkedin.com/perrybelcher
- 7. $400,000,000
- 8. Q. So why do tripwires really work?
- 9. Premiums
- 10. 14 Seconds
- 11. CLAYTON MAKEPEACE
- 12. “They Really Don’t Want Your Shit…”
- 13. http://swiped.co/person/agora/
- 14. The average Agora sales letter is 3500 Word long
- 15. 200 or less word typically describes the membership
- 16. “They Really Don’t Want Your Shit…”
- 17. “…even if the really need it”
- 18. The just want the premium
- 19. Leveraging Premiums Online
- 20. Linear Commerce Copyright 2017 Perry Belcher LeadMagnet Contests Quizzes Calculators Retailers VAR’s Seat Licenses BigTicket *Free and Premium Content Low Ticket Most Wanted Easy Ship Tripwire Newsletter Boxes Community Membership Premium Amazon Multiples GiftOnly
- 21. Downsell Premium Only Amazon* Lead Magnet Tripwire Sale w/Premium Upsell Annual w/Premium Contest Convo Survey Down Sell $1 Trial Slack Adjuster MRR $1 Trial Slack Adjuster One Time Big Ticket Webinar The Bucket Email, Bot & SMS Optimized Funnel Formula Copyright 2018 Perry Belcher *Add 3 Day Autoresponder At Stop Point That Re-Engages at Next Step Hot List Autoresponder Fires Immediate MMR Monthly w/Premium
- 22. Average 400% Increase in Conversion
- 23. Whoever attaches the most buyers wins
- 24. 2.3% vs 14.5% FEC SOURCE: Survival Life VS.
- 25. 10% Minimum FEC SOURCE: RIVAL BRANDS 16.6%
- 26. We’ve made 3,000,000+ Sales with Premiums
- 27. Books -4% vs Book+TSHIRT 11%+
- 28. Works on Amazon Too
- 29. 16% Lift on $2000 Course SOURCE: Yanik Silver
- 30. The just want the premium…
- 31. 8%
- 32. 7.7% vs. 23% vs. 32%+ M.R.R. Upsell SOURCE: American Gun Association
- 33. The just want the premium…
- 34. Description of Membership Starts 55% Engagement Close Starts 25.5% 16% conversion vs. 34.8%
- 35. Premiums
- 36. Premiums Increase Retention
- 37. 2.6X Stick Rate
- 38. 2.3 Additional Months $400/mo. SOURCE: Andrew Lock RETENTION GEEKS
- 39. Ways To Use Premiums •Front End Sales •Continuity •Upsells •Retention •Webinar •Event Attendance •Affiliate Contests •Book Campaigns •Launches •Contributors
- 40. jeff@printandfill.com 718.306.0101 FREE GIFT! Print Your Own Marketing Badass T-Shirt FREE at The Print & Fill Booth
- 41. jeff@printandfill.com 718.306.0101
- 42. 718.306.0101jeff@printandfill.com
- 43. jeff@printandfill.com 718-306-0101
- 44. jeff@printandfill.com 718.306.0101 FREE GIFT! Print Your Own Marketing Badass T-Shirt FREE at The Print & Fill Booth
- 45. Perry Belcher Investment & Advisory 512.971.5049 (text) Linkedin.com/perrybelcher
Login to see the comments