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Tripwire Marketing Ideas and Examples with Premiums

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Tripwire Marketing Works! Premiums increase conversions up to 400%. Perry Belcher shows examples, shares tips and explains how to leverage his tripwire strategy with gifts, premiums and bonus to more triple your marketing efforts.

Published in: Marketing

Tripwire Marketing Ideas and Examples with Premiums

  1. 1. Premium Marketing Examples Killer… …and sneaky little tricks
  2. 2. Watch This Presentation Being Delivered Live!
  3. 3. https://www.perrybelcher.com/ premium-marketing-examples
  4. 4. How to 4x your sales by using premiums linkedin/PerryBelcher
  5. 5. Perry Belcher Co-Founder DigitalMarketer.com Founder RivalBrands.com Founder plattr.com
  6. 6. Perry Belcher Investment & Advisory 512.971.5049 (text) Linkedin.com/perrybelcher
  7. 7. $400,000,000
  8. 8. Q. So why do 
 tripwires really work?
  9. 9. Premiums
  10. 10. 14 Seconds
  11. 11. CLAYTON MAKEPEACE
  12. 12. “They Really Don’t Want Your Shit…”
  13. 13. http://swiped.co/person/agora/
  14. 14. The average Agora 
 sales letter is 3500 
 Word long
  15. 15. 200 or less word 
 typically describes the membership
  16. 16. “They Really Don’t Want Your Shit…”
  17. 17. “…even if the really need it”
  18. 18. The just want the premium
  19. 19. Leveraging Premiums Online
  20. 20. Linear Commerce Copyright 2017 Perry Belcher LeadMagnet Contests Quizzes Calculators Retailers VAR’s Seat Licenses BigTicket *Free and Premium Content Low Ticket Most Wanted Easy Ship Tripwire Newsletter Boxes Community Membership Premium Amazon Multiples GiftOnly
  21. 21. Downsell 
 Premium Only Amazon* Lead Magnet Tripwire Sale 
 w/Premium Upsell 
 Annual
 w/Premium Contest Convo Survey Down Sell 
 $1 Trial Slack Adjuster 
 MRR $1 Trial Slack Adjuster 
 One Time Big 
 Ticket 
 Webinar The Bucket Email, Bot &
 SMS Optimized Funnel Formula Copyright 2018 Perry Belcher *Add 3 Day Autoresponder At Stop Point That Re-Engages at Next Step Hot List Autoresponder 
 Fires Immediate MMR 
 Monthly
 w/Premium
  22. 22. Average 400% Increase in Conversion
  23. 23. Whoever attaches the most buyers wins
  24. 24. 2.3% vs 14.5% FEC SOURCE: Survival Life VS.
  25. 25. 10% Minimum FEC SOURCE: RIVAL BRANDS 16.6%
  26. 26. We’ve made 3,000,000+ Sales with Premiums
  27. 27. Books -4% vs Book+TSHIRT 11%+
  28. 28. Works on Amazon Too
  29. 29. 16% Lift on $2000 Course SOURCE: Yanik Silver
  30. 30. The just want the premium…
  31. 31. 8%
  32. 32. 7.7% vs. 23% vs. 32%+ M.R.R. Upsell SOURCE: American Gun Association
  33. 33. The just want the premium…
  34. 34. Description of Membership Starts 55% Engagement Close Starts 25.5% 16% conversion vs. 34.8%
  35. 35. Premiums
  36. 36. Premiums Increase Retention
  37. 37. 2.6X Stick Rate
  38. 38. 2.3 Additional Months $400/mo. SOURCE: Andrew Lock RETENTION GEEKS
  39. 39. Ways To Use Premiums •Front End Sales •Continuity •Upsells •Retention •Webinar •Event Attendance •Affiliate Contests •Book Campaigns •Launches •Contributors
  40. 40. jeff@printandfill.com 718.306.0101 FREE GIFT!
 Print Your Own Marketing Badass T-Shirt FREE at The Print & Fill Booth
  41. 41. jeff@printandfill.com 718.306.0101
  42. 42. 718.306.0101jeff@printandfill.com
  43. 43. jeff@printandfill.com 718-306-0101
  44. 44. jeff@printandfill.com 718.306.0101 FREE GIFT!
 Print Your Own Marketing Badass T-Shirt FREE at The Print & Fill Booth
  45. 45. Perry Belcher Investment & Advisory 512.971.5049 (text) Linkedin.com/perrybelcher

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