1.
Premium
Marketing
Examples
Killer…
…and sneaky little tricks

2.
Watch This
Presentation
Being
Delivered
Live!

3.
https://www.perrybelcher.com/
premium-marketing-examples

4.
How to 4x your
sales by using
premiums
linkedin/PerryBelcher

5.
Perry Belcher
Co-Founder
DigitalMarketer.com
Founder
RivalBrands.com
Founder
plattr.com

6.
Perry Belcher
Investment & Advisory
512.971.5049 (text)
Linkedin.com/perrybelcher

7.
$400,000,000

8.
Q. So why do
tripwires really
work?

9.
Premiums

10.
14 Seconds

11.
CLAYTON MAKEPEACE

12.
“They Really Don’t
Want Your Shit…”

13.
http://swiped.co/person/agora/

14.
The average Agora
sales letter is 3500
Word long

15.
200 or less word
typically describes
the membership

16.
“They Really Don’t
Want Your Shit…”

17.
“…even if the really
need it”

18.
The just want the
premium

19.
Leveraging
Premiums
Online

20.
Linear Commerce
Copyright 2017 Perry Belcher
LeadMagnet
Contests
Quizzes
Calculators
Retailers
VAR’s
Seat Licenses
BigTicket
*Free and Premium Content
Low Ticket
Most Wanted
Easy Ship
Tripwire
Newsletter
Boxes
Community
Membership
Premium
Amazon
Multiples
GiftOnly

21.
Downsell
Premium Only
Amazon*
Lead
Magnet
Tripwire
Sale
w/Premium
Upsell
Annual
w/Premium
Contest
Convo
Survey
Down
Sell
$1 Trial
Slack
Adjuster
MRR $1 Trial
Slack
Adjuster
One Time
Big
Ticket
Webinar
The
Bucket
Email, Bot &
SMS
Optimized Funnel Formula
Copyright 2018
Perry Belcher
*Add 3 Day
Autoresponder
At Stop Point That
Re-Engages at
Next Step
Hot List
Autoresponder
Fires Immediate
MMR
Monthly
w/Premium

22.
Average 400%
Increase in
Conversion

23.
Whoever
attaches the
most buyers
wins

24.
2.3% vs 14.5% FEC
SOURCE: Survival Life
VS.

25.
10% Minimum FEC
SOURCE: RIVAL BRANDS
16.6%

26.
We’ve made
3,000,000+
Sales with
Premiums

27.
Books -4% vs Book+TSHIRT 11%+

28.
Works on Amazon Too

29.
16% Lift on $2000 Course
SOURCE: Yanik Silver

30.
The just want the
premium…

31.
8%

32.
7.7% vs. 23% vs. 32%+ M.R.R. Upsell
SOURCE: American Gun Association

33.
The just want the
premium…

34.
Description of Membership Starts
55% Engagement
Close Starts
25.5%
16% conversion vs. 34.8%

35.
Premiums

36.
Premiums Increase
Retention

37.
2.6X
Stick
Rate

38.
2.3 Additional Months $400/mo.
SOURCE: Andrew Lock RETENTION GEEKS

39.
Ways To Use Premiums
•Front End Sales
•Continuity
•Upsells
•Retention
•Webinar
•Event Attendance
•Affiliate
Contests
•Book Campaigns
•Launches
•Contributors

40.
jeff@printandfill.com
718.306.0101
FREE GIFT!
Print Your Own
Marketing Badass
T-Shirt FREE at The
Print & Fill Booth

41.
jeff@printandfill.com 718.306.0101

42.
718.306.0101jeff@printandfill.com

43.
jeff@printandfill.com
718-306-0101

44.
jeff@printandfill.com
718.306.0101
FREE GIFT!
Print Your Own
Marketing Badass
T-Shirt FREE at The
Print & Fill Booth

45.
Perry Belcher
Investment & Advisory
512.971.5049 (text)
Linkedin.com/perrybelcher