Leadership Douglas County

Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.com2010 LeadershipDouglas County

Social Media
Why You, Why Now
Basic Operating Principles

http://smart.unr.edu/

What Is Your Goal?

Leadership

Influence

Value
What you can do uniquely well to help others address opportunities or solve problems that matter to them.

Permission
Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information that is.
Jason Falls

Content Marketing
Content: Creating information that meets your customers’ needs
Marketing: distributing and promoting that information to a targeted group of people.
Joe Pulizzi

Inbound Marketing
Change of mind
Relational capacity
Remarkable content
Get found
Halligan and Shah (2010)

Engagement Matrix: Tom Webster

Consistently contribute valuable content
Engage people in conversation around that content
Listen, respond, learn

http://smart.unr.edu/

First class, September 14, 2010

Questions?

Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.com2010 LeadershipDouglas County

Leadership Douglas County

by Bret Simmons on Aug 17, 2010

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Leadership Douglas County — Presentation Transcript