Leadership Douglas County

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August 17, 2010 presentation to Leadership Douglas County

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Leadership Douglas County

  1. 1. Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.com2010 LeadershipDouglas County<br />
  2. 2. Social Media<br />Why You, Why Now<br />Basic Operating Principles<br />
  3. 3. http://smart.unr.edu/<br />
  4. 4. What Is Your Goal?<br />
  5. 5. Leadership<br />
  6. 6. Influence<br />
  7. 7. Value<br />What you can do uniquely well to help others address opportunities or solve problems that matter to them.<br />
  8. 8. Permission<br />Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information that is. <br />Jason Falls<br />
  9. 9. Content Marketing<br />Content: Creating information that meets your customers’ needs<br />Marketing: distributing and promoting that information to a targeted group of people.<br />Joe Pulizzi<br />
  10. 10. Inbound Marketing<br />Change of mind <br />Relational capacity<br />Remarkable content<br />Get found<br />Halligan and Shah (2010)<br />
  11. 11.
  12. 12. Engagement Matrix: Tom Webster<br />
  13. 13. Consistently contribute valuable content<br />Engage people in conversation around that content<br />Listen, respond, learn<br />
  14. 14. http://smart.unr.edu/<br />
  15. 15. First class, September 14, 2010<br />
  16. 16. Questions?<br />
  17. 17. Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.com2010 LeadershipDouglas County<br />

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