Integrating Social Media Without Adding Headcount - Social Fresh Charlotte 2010 - David B Thomas
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Integrating Social Media Without Adding Headcount - Social Fresh Charlotte 2010 - David B Thomas
- 2. Who is your audience? Who will be your audience in 2020? 2030? 2040?
- 4. “ Marketing is a discipline in a period of great change, of which it is still evolving.” unsuccessful job applicant
- 5. “ Social media now is the new age of the inernet.” howtocookfish.org
- 6. “ Social media may be a phenomenon, but it’s not a fad. It has already changed the way people (and companies) communicate.” David B. Thomas
- 7. “ Social media may be a phenomenon, but it’s not a fad. It has forever changed the way people (and companies) communicate.” David B. Thomas
- 8. Three steps to building a successful social media structure
- 10. Build awareness
- 11. Find the right people
- 12. Figure out what’s important
- 15. Put someone in charge
- 17. Communicate, communicate, communicate
- 18. Build a strategy
- 19. Define success
- 20. Map social media to goals
- 21. Give your people the tools
- 22. Use what you have
- 23. Questions?
- 24. dbthomas.com
- 25. The Executive’s Guide to Enterprise Social Media Strategy by David B. Thomas & Mike Barlow coming February 2011 from Wiley from Wiley from Wiley from Wiley from Wiley from Wiley from Wiley from Wiley from Wiley from Wiley
Editor's Notes
- BUILD AWARENESS
- 1. Find the right people: Get everybody together in the same room. Invite the skeptics as well as the evangelists. Involve the practitioners, not just the rulemakers. MARKETING 2.0 COUNCIL
- 2. Figure out what’s important: What are your existing goals? What makes sense in your industry? What makes sense in your company? CREATED A LIST OF 2.0 CHANNELS TO ADDRESS
- 3. Focus on recommendations: Create task forces. Find and create best practices. Decide what you can reasonably accomplish.
- BUILD A FRAMEWORK
- 1. Put someone in charge: Where does it live? Hire or designate? Create a support structure (Digital Synapse Unit)
- 2. Create guidelines: Be clear and concise. Include dos as well as don’ts. Include examples.
- 3. Communicate, communicate, communicate: Communicate as often as possible in every channel you have. Spotlight successes. Lead by example.
- BUILD A STRATEGY
- 1. Define success: What are you trying to accomplish? How will you measure your activities? How will you know if you've succeeded?
- 2. Map social media to goals: “ You don’t need a social media strategy, you need a brand strategy that includes social media.” Bert Dumars What tactics do you already use to support your goals? Which social media tools support those tactics?
- 3. Give your people the tools: Listening Templates, plans and best practices Analytics
- What are you already doing that you can leverage? KINAXIS MODEL