Socialgrace

852 views

Published on

Presentation to Reno Grace Church, 4/27/11

Published in: Education, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
852
On SlideShare
0
From Embeds
0
Number of Embeds
213
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Socialgrace

  1. 1. Social Grace<br />Bret L. Simmons, Ph.D.<br />www.bretlsimmons.com<br />@drbret<br />
  2. 2. My Time<br />Opportunity (NOT: a solution or guarantee)<br />Big How<br />Questions – Yours<br />Question - Mine <br />
  3. 3. How did I get here?<br />
  4. 4. Learning Engine<br />
  5. 5. Reno is Grace Church<br />
  6. 6. We Are Grace Church<br />
  7. 7. IndexedRanked<br />
  8. 8. Leaders/<br />Staff<br />Grace Church<br />Volunteers<br />Partners<br />
  9. 9.
  10. 10. SocialAllied with Friends<br />
  11. 11. MediaMeans of communicating<br />Scott McKain, 1/14/11<br />
  12. 12. Social Business<br />Means of communicating with those friends with whom you are allied to continuously improve and grow your business <br />
  13. 13. INTP<br />
  14. 14. Social Media Doesn’t Work<br />Your product or service isn’t any good<br />You’re doing it wrong<br />Gary Vaynerchuk (2011)<br />
  15. 15. Are you remarkable?<br />
  16. 16. Influence<br />The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself (Brian Solis)<br />
  17. 17. Social Capital<br />The amount of trust and reciprocity in a community or between individuals (Brian Solis)<br />
  18. 18. People are talking<br />
  19. 19. People are talking<br />You earned everything they say about you<br />
  20. 20. What’s new?<br />
  21. 21. Speed, reach, and impact of good and bad news<br />
  22. 22. Many To Many<br />
  23. 23. How are you responding?<br />
  24. 24. Business as usual?<br />
  25. 25. Something new<br />
  26. 26.
  27. 27. Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer<br />(Seth Godin)<br />
  28. 28. Personal Brand<br />The reasons why people spread the word about your value.<br />
  29. 29. Value<br />What you can do uniquely well to help others address issues and solve problems that matter to them. <br />
  30. 30. Remarkable Brand<br />Relationships<br />Choice<br />Talk<br />Value<br />
  31. 31. Content MarketingInbound MarketingAsset Marketing<br />
  32. 32. Interruption vs. Permission<br />
  33. 33. Permission<br />Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information that is. <br />Jason Falls<br />
  34. 34. ContentConversation<br />
  35. 35. Conversation<br />Source of information<br />Site of coordination<br />Convene, never control the conversation<br />
  36. 36. Consistently Contribute Value<br />
  37. 37. Transparency<br />
  38. 38. Social Media<br />You must be personal and conversant<br />
  39. 39. Lead with value<br />Wrap the personal around your value<br />
  40. 40. Value <br />Not <br />Personality<br />Remarkable<br />
  41. 41. Inbound Marketing<br />Change of mind <br />Relational capacity<br />Remarkable content<br />Get found<br />Halligan and Shah (2010)<br />
  42. 42. Social Objects<br />The reason two people are talking to each other <br />Social networks form around social objects, not the other way around<br />Hugh MacLeod<br />
  43. 43. Social Objects<br />Documents<br />Video<br />Audio<br />Pictures<br />Presentations<br />
  44. 44. Blogging<br /><ul><li>Godin and Peters on blogging
  45. 45. Micro publishing platform
  46. 46. Force yourself to become part of the conversation
  47. 47. Best darn marketing tool
  48. 48. Free</li></li></ul><li>Video, Audio, Presentations<br />Your Website<br />
  49. 49.
  50. 50.
  51. 51. Content(helpful social objects)Conversation<br />Influence<br />
  52. 52. Engagement Matrix: Tom Webster<br />
  53. 53. Social Objects<br />Focus on becoming a factory of relevant social objects. <br />
  54. 54. Leaders/<br />Staff<br />Volunteers<br />Partners<br />
  55. 55. Questions for me?<br />
  56. 56. Are you ready to create <br />The Voices of Grace?<br />
  57. 57. Social Grace<br />Bret L. Simmons, Ph.D.<br />www.bretlsimmons.com<br />@drbret<br />

×