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Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.comContent and Inbound Marketing<br />
Social Media Panel DiscussionThursday, May 13, 6pmWells Fargo Auditorium UNR Knowledge CenterFree/Open to Public<br />
April 20 Start<br />
http://smart.unr.edu/<br />
What did you do today?<br />
What Is Your Goal?<br />
Growth<br />
Customers<br />
Remarkable<br />
Cycle of Success<br />Employee<br />Performance<br />Customer <br />Loyalty<br />Service <br />Climate<br />Salanova, et a...
StrategyOperationsTactics<br />
Intent and Design<br />Suppliers         Employees         Customers       <br />Listen<br />Respond<br />Learn<br />
Behavior<br />
Permission<br />Conversational marketing success is only possible when your genuine participation -  not motivated by mark...
Content Marketing<br />Content: Creating information that meets your customers’ needs<br />Marketing: distributing and pro...
Joe <br />Pullizi<br />
Inbound Marketing<br />Change of mind <br />Relational capacity<br />Remarkable content<br />Get found<br />Halligan and S...
Engagement Matrix: Tom Webster<br />
Blogging Strategy<br />Empower all your employees to blog in an environment where you manage content flow<br />Ask your cu...
Digital Passport<br />Show me your RSS reader<br />What blogs do you read?<br />Do you rank first for your name in Google?...
Examples<br />David Lawrence Center<br />Hubspot<br />River Pools and Spa<br />Modative<br />Guy Farmer<br />Dream2Clean<b...
Questions?<br />
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Sparks Chamber Lunch

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My presentation on inbound marketing to the Sparks Chamber of Commerce Business Luncheon, April 7, 2010

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Sparks Chamber Lunch

  1. 1. Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.comContent and Inbound Marketing<br />
  2. 2. Social Media Panel DiscussionThursday, May 13, 6pmWells Fargo Auditorium UNR Knowledge CenterFree/Open to Public<br />
  3. 3. April 20 Start<br />
  4. 4. http://smart.unr.edu/<br />
  5. 5. What did you do today?<br />
  6. 6. What Is Your Goal?<br />
  7. 7. Growth<br />
  8. 8. Customers<br />
  9. 9. Remarkable<br />
  10. 10. Cycle of Success<br />Employee<br />Performance<br />Customer <br />Loyalty<br />Service <br />Climate<br />Salanova, et al. 2005<br />
  11. 11. StrategyOperationsTactics<br />
  12. 12. Intent and Design<br />Suppliers Employees Customers <br />Listen<br />Respond<br />Learn<br />
  13. 13. Behavior<br />
  14. 14. Permission<br />Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information that is. <br />Jason Falls<br />
  15. 15. Content Marketing<br />Content: Creating information that meets your customers’ needs<br />Marketing: distributing and promoting that information to a targeted group of people.<br />Joe Pulizzi<br />
  16. 16. Joe <br />Pullizi<br />
  17. 17. Inbound Marketing<br />Change of mind <br />Relational capacity<br />Remarkable content<br />Get found<br />Halligan and Shah (2010)<br />
  18. 18.
  19. 19. Engagement Matrix: Tom Webster<br />
  20. 20. Blogging Strategy<br />Empower all your employees to blog in an environment where you manage content flow<br />Ask your customers for posts and pictures of their experience with your business<br />Flow that content into keyword targeted blogs<br />Inform your customers when the blog is posted and provide the links<br />Feed relevant content to Twitter and Facebook<br />Repeat often.<br />Chris Baggott<br />
  21. 21. Digital Passport<br />Show me your RSS reader<br />What blogs do you read?<br />Do you rank first for your name in Google?<br />Show me your delicious<br />Show me your blog<br />Show me your Facebook, LinkedIn, and Twitter. How often do you update these?<br />Show me your YouTube channel <br />Halligan and Shah (2010)<br />
  22. 22. Examples<br />David Lawrence Center<br />Hubspot<br />River Pools and Spa<br />Modative<br />Guy Farmer<br />Dream2Clean<br />Alice Heiman<br />Patagonia<br />Creative Coverings<br />
  23. 23. Questions?<br />

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