Social media is a means of communicating with business allies and friends to continuously improve and grow a business. It should be used to listen, respond, help, share, invite, and learn, but never to directly sell. Successful social media use earns an audience's permission to share helpful content through genuine participation not motivated by marketing goals. An inbound marketing approach focuses on changing minds with remarkable content, building relationships, and getting found organically.

1. Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.comSocial Business 2011

2. Social Business What, Why, How Plus

3. When?

4. Now!

5. What is Social Media for Business?

6. SocialAllied with Friends

7. MediaMeans of communicating Scott McKain, 1/14/11

8. Social Media for Business Means of communicating with those friends with whom you are allied to continuously improve and grow your business

10. Communicating With Friends Listen Respond Help Share Invite Learn Never

11. Sell

12. Why?

14. How?

15. Sell

17. Permission Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information (content) that is. Jason Falls

19. Inbound Marketing Change of mind Relational capacity Remarkable content Get found Halligan and Shah (2010)

22. Content(helpful information)Conversation Influence

23. Social Business 2011WhatWhyHowWhen

24. Questions?

25. Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.comSocial Business 2011