We’ve heard lots of reasons to engage in social media and one of these is to It can be used to research and understand your audience. Ambitious title that I have altered to reflect the true situation. How we are doing it and what we have found.
The Omnibus is a face-to-face, in-home survey asked of a representative sample of adults aged 15+ years living in the Republic of Ireland; and the MBU Omnibus Survey is asked of a nationally representative sample of adults aged 16+ living in Northern Ireland.The sample is quota controlled in terms of gender, age, social class and region, to reflect the actual demographics of the adult population in both ROI and NI.Interviews were conducted at 64 sampling points in ROI and 43 sampling points in NI, representative of the size and spread of urban and rural localities nationwide.Sample size: 2041 in both ROI and NI combined. Fieldwork dates: ROI: 18th – 28th August 2010 NI: 7th – 14th August 2010
Twitter and Facebook following Monitoring our Facebook pageUse social media monitoring software
We tendered for this Nielsen, Orion 6 and Meltwater Buzz. Breakdown by Geography, speed, good reporting, value for money.
Social media research - aileen mc gloin
Starting To Listen – Consumer Research Through Social Media<br />Dr. Aileen McGloin<br />Social Media Conference September 2010<br />
Sub point</li></li></ul><li>Search for brand terms<br />Word Cloud for Wiegh2lIVe<br />
Search for Weigh2live<br />Twitter conversation<br />From A: Can anyone tell me what the message is in that Safefood ad where the fat northern bloke robs his ma's sausage? <br />FromB: Don't get to *close* to your ma I'd say <br />From A:Ithought there were a few dodgy undertones and all<br />From A: Can anyone tell me what the message is in that Safefood ad where the fat northern bloke robs his ma's sausage? <br />From C: Ulster just can't say no <br />
Conclusions<br /><ul><li>Significant proportion on social media
One in five using it to share info on food and health
One in 10 willing to join conversation on food safety and nutrition issues – low starting point.
Social media monitoring for brand terms is useful
Social media monitoring for food issues is challenging</li></li></ul><li>Thank you!<br />safefood social media monitoring group: Jennifer Luddy, Richard Murphy, Deirdre Cosgrove. <br />Market research coordinator: Sinead Duane<br />email@example.com<br />www.safefood.eu/en/Blog<br />www.facebook.com/safefood.eu<br />