Social Media For Realtors

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Social Media For Realtors

  1. 1. Social Media Twitter, Facebook, LinkedIn, Blogging, YouTube, etc.
  2. 2. Why Should I care? <ul><li>It isn’t a form of media. It’s THE new form of media. </li></ul><ul><li>You can no longer simply “put” info out there and hope someone reads it. </li></ul><ul><li>Social media is evolving and here’s to stay. </li></ul>
  3. 3. What is Social Media? <ul><li>It’s about people </li></ul><ul><li>It’s about community </li></ul><ul><li>It’s about participation </li></ul><ul><li>The shift from outbound to inbound or from monologue to dialog </li></ul><ul><li>It is changing traditional media & marketing </li></ul>
  4. 4. How to Create a Buzz <ul><li>Present Yourself as the expert </li></ul><ul><li>Invite Interaction </li></ul><ul><li>Interact Yourself </li></ul><ul><li>Organize, attend twitups </li></ul>
  5. 5. What’s important for all venues <ul><li>Create Relevant Content – It has to be different and relevant </li></ul><ul><li>Maintain Relevant Content – Consistency is King. It’s not enough to build a profile and post once a mth. </li></ul><ul><li>Connect with Your Users </li></ul>
  6. 6. How To Engage <ul><li>It’s about people – do not market to audiences or targets, engage in conversations </li></ul><ul><li>Read </li></ul><ul><li>Know what you’re talking about </li></ul><ul><li>Participate, Contribute, Engage </li></ul><ul><li>Become a resource, not a sales person = establish yourself as the leader </li></ul><ul><li>Become part of the community </li></ul><ul><li>Listen </li></ul><ul><li>Learn </li></ul><ul><li>Respect the communities you engage </li></ul>
  7. 7. SOCIAL MEDIA – EXPANDING YOUR SPHERE OF INFLUENCE <ul><li>TWITTER – 20.9 MILLION PEOPLE A DAY – ACTIVE USERS </li></ul><ul><li>GLOBAL SPHERE – LOCAL IMPACT </li></ul><ul><li>IMMEDIATE </li></ul><ul><li>POWERFUL </li></ul>
  8. 8. FACEBOOK <ul><li>More than 250M Active Members </li></ul><ul><li>Fastest Growing demographic is those 35 years and older. </li></ul><ul><li>In March 2009, 513% growth in 55+ age group </li></ul><ul><li>Reach – customers, friends associates – deeper </li></ul><ul><li>Appears top 5% of google searches </li></ul>
  9. 9. LinkedIN <ul><li>8.5 M People, 130 Industries </li></ul><ul><li>Build a Strong Professional Presence </li></ul><ul><li>Immediate Trust Factor </li></ul><ul><li>Who You are Connected to Matters and You are Judged by Your Sphere </li></ul><ul><li>Professional Engagement-Discussions, Groups </li></ul>
  10. 10. LinkedIn – Professionals ONLY <ul><li>Increase your visibility </li></ul><ul><li>Improve your connectability </li></ul><ul><li>Improve your Google PageRank </li></ul><ul><li>Enhance your search engine results </li></ul><ul><li>Improve your Image – Huge Branding Impact </li></ul><ul><li>Get Publiclity </li></ul>
  11. 11. Blogging = It Matters <ul><li>Content is King </li></ul><ul><li>Consistency Matters </li></ul><ul><li>Clarity </li></ul><ul><li>Content – Who are You Talking To and Why </li></ul><ul><li>Reviews, Stories, Interviews </li></ul><ul><li>Relevant </li></ul>
  12. 12. RELATIONSHIPS MATTER TWITTER LINKEDIN BLOG WEBSITE FACEBOOK

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