Social Media - Past Present Future

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Social media - Past present and future.

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Social Media - Past Present Future

  1. 1. Social Media Past, Present & Future Girish S Prabhu Architect Arbitron
  2. 2. What really is Social Media ?
  3. 3. It is not about tools or habits!
  4. 4. <ul><li>Efforts to create content that attracts attention and encourages readers to share it with their networks. </li></ul>Social Media is …
  5. 5. Is this some thing new ? <ul><li>People met, gathered to share their passions always… </li></ul>
  6. 6. How did it evolve… <ul><li>We had Geocities that allowed to create pages and tag them in 1994. </li></ul><ul><li>TheGlobe.com which allowed to create custom content and interact with others with similar interest was existing in 1995. </li></ul><ul><li>Also Classmates.com was launched in 1995. </li></ul>Based on study from Danah M. Boyd, University of California-Berkeley
  7. 7. We do not surf the web anymore! … We shape it!!
  8. 8. Why people love to share ?
  9. 9. Why people share … <ul><li>Performance </li></ul><ul><li>Feel powerful to perform with people whom you know. </li></ul><ul><li>Corporate </li></ul><ul><li>Personal Branding </li></ul>
  10. 10. Why people share … <ul><li>Reputation </li></ul><ul><li>The more important information you share your reputation increase. </li></ul><ul><li>The more value people get out of interactions, the more they interact. </li></ul><ul><li>Product Info (pre launch) </li></ul><ul><li>Training </li></ul>
  11. 11. Why people share … <ul><li>Novelty </li></ul><ul><li>Want to share only an idea that is not shared earlier in the same network </li></ul><ul><li>Product Launches </li></ul><ul><li>Concepts </li></ul>
  12. 12. Why people share … <ul><li>Scarcity </li></ul><ul><li>Scarcity of information </li></ul><ul><li>Specialized Subjects </li></ul><ul><li>Product Blogs </li></ul><ul><li>Customer training </li></ul>
  13. 13. Why people share … <ul><li>Warning </li></ul><ul><li>Natural Calamities </li></ul><ul><li>Product Misbehaving </li></ul>
  14. 14. Why organizations need
  15. 15. BRAND = COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT OR COMPANY.
  16. 16. Brand Building through SM <ul><li>People trust… </li></ul><ul><li>Recommendations from friends and family </li></ul><ul><li>Expert product review from websites and Blogs </li></ul><ul><li>Independent reviews in publications </li></ul><ul><li>Consumer product reviews </li></ul><ul><li>Momentary reactions from real people </li></ul>
  17. 17. Social Media Marketing … <ul><li>People can influence other people </li></ul><ul><li>Greater trust factor </li></ul><ul><li>Rapid word of mouth </li></ul><ul><li>Unbiased feedback </li></ul><ul><li>Insights </li></ul><ul><li>Earns Coverage and Credibility </li></ul><ul><li>Powerful than surveys. </li></ul>
  18. 18. Main reasons to embrace SMM Unless you drive your BRAND others will take advantage. Your employees/prospects are doing it already. Discussion on your brand is happening already Does not require a huge media budget Word-of-mouth / viral effect can carry a message a long way. http://www.insideppm.com
  19. 19. How can we use Social Media ? It is not just for marketing…
  20. 20. Social Media can be used for… <ul><li>Reputation Management </li></ul><ul><li>Listen to your brand </li></ul><ul><li>Real-time reactions with real people </li></ul><ul><li>React to good and bad news </li></ul><ul><li>Immediate damage control </li></ul><ul><li>Opportunity to win back consumer trust </li></ul>
  21. 21. Social Media can be used for… <ul><li>Customer Acquisition </li></ul><ul><li>Social Media Campaigns </li></ul><ul><li>Have people participate </li></ul><ul><li>Have integrated campaigns (Online & Offline) </li></ul><ul><li>Offer based campaigns </li></ul><ul><li>Online Contests </li></ul>
  22. 22. Social Media can be used for… <ul><li>Customer Service </li></ul><ul><li>New help line. </li></ul><ul><li>Appreciation and follow-up </li></ul><ul><li>Customer service in Public </li></ul><ul><li>Use multi-channel help lines. </li></ul>
  23. 23. Social Media can be used for… <ul><li>Public Relations </li></ul><ul><li>Blogs and ‘How-to’s </li></ul><ul><li>Democratization of reporting </li></ul><ul><li>Every customer can become a journalist </li></ul><ul><li>Easy access to Media </li></ul><ul><li>Press releases </li></ul>
  24. 24. Social Media can be used for… <ul><li>Employee Engagement </li></ul><ul><li>Employees feel valued when : </li></ul><ul><ul><li>Involved in decision making </li></ul></ul><ul><ul><li>They are able to voice their ideas, thoughts and the management listen to these views </li></ul></ul><ul><ul><li>The organization is concerned about growth and health </li></ul></ul><ul><li>Four attributes of engagement: </li></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Transparency </li></ul></ul><ul><ul><li>Trust </li></ul></ul><ul><ul><li>Authenticity </li></ul></ul>
  25. 25. Social Media can be used for… <ul><li>Recruitment </li></ul><ul><li>Use multiple channels </li></ul><ul><li>Be very transparent </li></ul>
  26. 27. Tools…
  27. 28. Future <ul><li>Social Advertising </li></ul><ul><li>Social Avatars </li></ul><ul><li>Social Search </li></ul><ul><li>Communication methods will change </li></ul><ul><li>Work culture will grow out of organizational boundaries </li></ul><ul><li>Network Analysis based insights. </li></ul>
  28. 29. Last but not the least…
  29. 30. Thank You @girishsprabhu

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