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Social business

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Social business

  1. 1. Social Business<br />Bret L. Simmons, Ph.D.<br />www.bretlsimmons.com<br />@drbret<br />
  2. 2. Do you know everyone in the room?<br />
  3. 3. SocialAllied with Friends<br />
  4. 4. MediaMeans of communicating<br />Scott McKain, 1/14/11<br />
  5. 5. Social Media for Business<br />Means of communicating with those friends with whom you are allied to continuously improve and grow your business <br />
  6. 6. Remarkable Business<br />What is the single most important thing you need to do on a daily basis if you want to grow your business?<br />
  7. 7. Loyal customers<br />Remarkable products/services<br />Remarkable operations<br />Remarkable employees<br />You<br />
  8. 8. Are you remarkable?<br />
  9. 9. This isn’t just business, it’s personal<br />Mitch Joel<br />
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  11. 11. Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer<br />(Seth Godin)<br />
  12. 12. Remarkable Brand<br />Relationships<br />Choice<br />Talk<br />Value<br />
  13. 13. Action #1: Your Top Competitor<br />Good or bad relationships with customers, employees, community?<br />Why do people choose them?<br />What do people say about them?<br />How does their value differ from yours?<br />
  14. 14. If I were your competitor <br />
  15. 15. People are talking<br />
  16. 16. Customers<br />
  17. 17. Employees<br />
  18. 18. Suppliers<br />
  19. 19. People are talking<br />You earned everything they say about you<br />
  20. 20. Customers<br />Employees<br />Suppliers<br />
  21. 21. What’s new?<br />
  22. 22. Speed, reach, and impact of good and bad news about your business<br />
  23. 23. How are you responding?<br />
  24. 24. Business as usual?<br />
  25. 25. Something new<br />
  26. 26. You and your employees<br />
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  28. 28. Social Objects<br />Documents<br />Video<br />Audio<br />Pictures<br />Presentations<br />
  29. 29. Video, Audio, Presentations<br />Your Website<br />
  30. 30. Content(helpful social objects)Conversation<br />Influence<br />
  31. 31. Engagement Matrix: Tom Webster<br />
  32. 32. Social Customers<br />Convene – not control – the conversation<br />Help them find you, and when they do, make sure they have a reason to say good things<br />
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  47. 47. Action #2: Social Objects<br />How do you create social objects?<br />How do you convene conversation around those objects?<br />Join the conversation: By the end of the week, write a review on Yelp or leave a comment on a blog<br />
  48. 48. Social Employees<br />You are outnumbered<br />Remarkable leadership<br />Reasonable openness <br />Sandbox covenant<br />Hire digital citizens<br />
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  57. 57. Reasonable Openness<br />Respect that your customers and employees have power<br />Share constantly to build trust<br />Nurture curiosity and humility<br />Hold openness accountable<br />Forgive failure<br />Charlene Li (2010)<br />
  58. 58. Sandbox Covenant<br />Sandbox: clearly defined boundaries where it is safe to operate <br />Covenants: promises with shared accountability<br />Structured openness <br />Charlene Li (2010)<br />
  59. 59. Digital Citizens<br />Hire employees with a demonstrated track record of being professionally personal with the tools your business needs to use (e.g. blog, Facebook, Twitter)<br />
  60. 60. Action #3: Recommendation<br />What do your employees say about you to their friends and family?<br />How do you know?<br />By the end of the week, join LinkedIn and write a recommendation for a former employee or employer<br />
  61. 61. Strategic opportunity<br />Operational excellence<br />Give everyone that touches your business something good to say<br />Convene the conversation<br />Become a valuable social object factory<br />Key Points<br />
  62. 62. Customers<br />Employees<br />Suppliers<br />
  63. 63. Questions?<br />
  64. 64. Social Business<br />Bret L. Simmons, Ph.D.<br />www.bretlsimmons.com<br />@drbret<br />

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