Blogging and Podcasting for Writers
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Blogging and Podcasting for Writers - Presentation Transcript
- Marketing and Test-Marketing Your Work Online with Blogging and Podcasting Britt Bravo San Francisco Writers Conference February 15, 2009
- Big Vision Consulting Realize your big vision Be a powerful force for good
- Strategic Consulting
- Social Web Empowerment
- Blogging
- Podcasting
- Career Coaching
- www.brittbravo.com
- Web 1.0
- Web 2.0 is a conversation
- Web 2.0 Tools
- Blogs
- Podcasts
- Photo sharing (i.e. Flickr)
- Video sharing (i.e.YouTube)
- Social networking (i.e. Facebook)
- Social bookmarking (i.e. del.ici.ous)
- Wikis
- RSS Feeds/Aggregation
- Anatomy of a Blog: Subscription
- Anatomy of a Blog: Comments
- Anatomy of a Blog: Blog Roll
- Find blogs to read
- Technorati http://technorati.com
- Google Blog Search http://blogsearch.google.com
- Alltop http://alltop.com
- Read Blogs with Feedreaders
- Anatomy of a Podcast
- Find Shows in Podcast Directories
- Listen with podcatchers
- Test marketing
- What posts/shows get the most traffic?
- What posts/shows get the most comments?
- How can your readers’/listeners’ feedback improve your book?
- Anna Lappe’s Blog
- Michael Belfiore’s Blog
- Testing topics
- The Julie/Julia Project Blog
- Julie & Julia
- Scott Sigler’s Podcast
- Grammar Girl Podcast
- Speaking of Faith Podcast
- Speaking of Faith Book
- Birdie Jaworski’s Blog
- Birdie Jaworski’s Podcast
- Tools
- Blogger.com
- WordPress.com
- TypePad
- WordPress.org
- MovableType.org
- MovableType.com
- Choosing Your Blogging Tool
- What is your budget?
- What is your technical expertise?
- How soon does it need to go up?
- What features and functions do you need?
- What is your “exit plan”?
- Generating Blog Traffic & Comments
- Read and comment on other blogs
- Have a blog roll
- Link to other bloggers in your posts
- Make commenting easy
- Allow subscription by rss and email
- Use images and multimedia in posts
- Write titles people are searching for
- Generating Blog Traffic & Comments
- Make it easy to share posts with others
- Ask questions
- Be opinionated
- Host a contest
- Participate in carnivals and memes
- Invite guest bloggers to participate
- Integrate your blog into other social networks
- Tracking Tools
- Feedburner
- Feedblitz
- Google Analytics
- Site Meter
- StatCounter
- Technorati
- Google Alerts
- Google Blog Search
- Twitter Search
- PostRank
- Podcasting Process
- Record
- Edit
- Convert to MP3 (if not already)
- Upload to hosting service
- Publish it online
- Promote
- Track
- Which Tools Should I Use?
- What kind of recording do you need to do?
- What kind of editing do you need to do?
- What is your budget?
- What is your technical expertise?
- Promotion
- List in podcast directories
- Provide subscription instructions
- Create a landing page
- Feature on home page
- List in email signature
- Share with social networks
- Ask listeners to contribute content
- Host contests
- Join podcasting communities
- Tracking
- Downloads
- Subscribers (Feedburner)
- Comments
- Google Alerts
- Twitter Search
- Questions?
- Britt Bravo
- www.brittbravo.com
- [email_address]
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