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Blogging and Podcasting for Writers
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Blogging and Podcasting for Writers

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Slides from Britt Bravo's presentation, "Marketing and Test-Marketing Your Work Online with Blogging and Podcasting" at the San Francisco Writers Conference February 15, 2009.

Slides from Britt Bravo's presentation, "Marketing and Test-Marketing Your Work Online with Blogging and Podcasting" at the San Francisco Writers Conference February 15, 2009.

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  • Transcript

    • 1. Marketing and Test-Marketing Your Work Online with Blogging and Podcasting Britt Bravo San Francisco Writers Conference February 15, 2009
    • 2. Big Vision Consulting Realize your big vision Be a powerful force for good
      • Strategic Consulting
      • Social Web Empowerment
      • Blogging
      • Podcasting
      • Career Coaching
      • www.brittbravo.com
    • 3. Web 1.0
    • 4. Web 2.0 is a conversation
    • 5. Web 2.0 Tools
      • Blogs
      • Podcasts
      • Photo sharing (i.e. Flickr)
      • Video sharing (i.e.YouTube)
      • Social networking (i.e. Facebook)
      • Social bookmarking (i.e. del.ici.ous)
      • Wikis
      • RSS Feeds/Aggregation
      • Twitter
    • 6. Anatomy of a Blog: Subscription
    • 7. Anatomy of a Blog: Comments
    • 8. Anatomy of a Blog: Blog Roll
    • 9. Find blogs to read
      • Technorati http://technorati.com
      • Google Blog Search http://blogsearch.google.com
      • Alltop http://alltop.com
    • 10. Read Blogs with Feedreaders
    • 11. Anatomy of a Podcast
    • 12. Find Shows in Podcast Directories
    • 13. Listen with podcatchers
    • 14. Test marketing
      • What posts/shows get the most traffic?
      • What posts/shows get the most comments?
      • How can your readers’/listeners’ feedback improve your book?
    • 15. Anna Lappe’s Blog
    • 16. Michael Belfiore’s Blog
    • 17. Testing topics
    • 18. The Julie/Julia Project Blog
    • 19. Julie & Julia
    • 20. Scott Sigler’s Podcast
    • 21. Grammar Girl Podcast
    • 22. Speaking of Faith Podcast
    • 23. Speaking of Faith Book
    • 24. Birdie Jaworski’s Blog
    • 25. Birdie Jaworski’s Podcast
    • 26. Tools
      • Blogger.com
      • WordPress.com
      • TypePad
      • WordPress.org
      • MovableType.org
      • MovableType.com
    • 27. Choosing Your Blogging Tool
      • What is your budget?
      • What is your technical expertise?
      • How soon does it need to go up?
      • What features and functions do you need?
      • What is your “exit plan”?
    • 28. Generating Blog Traffic & Comments
      • Read and comment on other blogs
      • Have a blog roll
      • Link to other bloggers in your posts
      • Make commenting easy
      • Allow subscription by rss and email
      • Use images and multimedia in posts
      • Write titles people are searching for
    • 29. Generating Blog Traffic & Comments
      • Make it easy to share posts with others
      • Ask questions
      • Be opinionated
      • Host a contest
      • Participate in carnivals and memes
      • Invite guest bloggers to participate
      • Integrate your blog into other social networks
    • 30. Tracking Tools
      • Feedburner
      • Feedblitz
      • Google Analytics
      • Site Meter
      • StatCounter
      • Technorati
      • Google Alerts
      • Google Blog Search
      • Twitter Search
      • PostRank
    • 31. Podcasting Process
      • Record
      • Edit
      • Convert to MP3 (if not already)
      • Upload to hosting service
      • Publish it online
      • Promote
      • Track
    • 32. Which Tools Should I Use?
      • What kind of recording do you need to do?
      • What kind of editing do you need to do?
      • What is your budget?
      • What is your technical expertise?
    • 33. Promotion
      • List in podcast directories
      • Provide subscription instructions
      • Create a landing page
      • Feature on home page
      • List in email signature
      • Share with social networks
      • Ask listeners to contribute content
      • Host contests
      • Join podcasting communities
    • 34. Tracking
      • Downloads
      • Subscribers (Feedburner)
      • Comments
      • Google Alerts
      • Twitter Search
    • 35. Questions?
      • Britt Bravo
      • www.brittbravo.com
      • [email_address]

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