Blogging and Podcasting for Writers

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Slides from Britt Bravo's presentation, "Marketing and Test-Marketing Your Work Online with Blogging and Podcasting" at the San Francisco Writers Conference February 15, 2009.

Slides from Britt Bravo's presentation, "Marketing and Test-Marketing Your Work Online with Blogging and Podcasting" at the San Francisco Writers Conference February 15, 2009.

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Transcript

  • 1. Marketing and Test-Marketing Your Work Online with Blogging and Podcasting Britt Bravo San Francisco Writers Conference February 15, 2009
  • 2. Big Vision Consulting Realize your big vision Be a powerful force for good
    • Strategic Consulting
    • Social Web Empowerment
    • Blogging
    • Podcasting
    • Career Coaching
    • www.brittbravo.com
  • 3. Web 1.0
  • 4. Web 2.0 is a conversation
  • 5. Web 2.0 Tools
    • Blogs
    • Podcasts
    • Photo sharing (i.e. Flickr)
    • Video sharing (i.e.YouTube)
    • Social networking (i.e. Facebook)
    • Social bookmarking (i.e. del.ici.ous)
    • Wikis
    • RSS Feeds/Aggregation
    • Twitter
  • 6. Anatomy of a Blog: Subscription
  • 7. Anatomy of a Blog: Comments
  • 8. Anatomy of a Blog: Blog Roll
  • 9. Find blogs to read
    • Technorati http://technorati.com
    • Google Blog Search http://blogsearch.google.com
    • Alltop http://alltop.com
  • 10. Read Blogs with Feedreaders
  • 11. Anatomy of a Podcast
  • 12. Find Shows in Podcast Directories
  • 13. Listen with podcatchers
  • 14. Test marketing
    • What posts/shows get the most traffic?
    • What posts/shows get the most comments?
    • How can your readers’/listeners’ feedback improve your book?
  • 15. Anna Lappe’s Blog
  • 16. Michael Belfiore’s Blog
  • 17. Testing topics
  • 18. The Julie/Julia Project Blog
  • 19. Julie & Julia
  • 20. Scott Sigler’s Podcast
  • 21. Grammar Girl Podcast
  • 22. Speaking of Faith Podcast
  • 23. Speaking of Faith Book
  • 24. Birdie Jaworski’s Blog
  • 25. Birdie Jaworski’s Podcast
  • 26. Tools
    • Blogger.com
    • WordPress.com
    • TypePad
    • WordPress.org
    • MovableType.org
    • MovableType.com
  • 27. Choosing Your Blogging Tool
    • What is your budget?
    • What is your technical expertise?
    • How soon does it need to go up?
    • What features and functions do you need?
    • What is your “exit plan”?
  • 28. Generating Blog Traffic & Comments
    • Read and comment on other blogs
    • Have a blog roll
    • Link to other bloggers in your posts
    • Make commenting easy
    • Allow subscription by rss and email
    • Use images and multimedia in posts
    • Write titles people are searching for
  • 29. Generating Blog Traffic & Comments
    • Make it easy to share posts with others
    • Ask questions
    • Be opinionated
    • Host a contest
    • Participate in carnivals and memes
    • Invite guest bloggers to participate
    • Integrate your blog into other social networks
  • 30. Tracking Tools
    • Feedburner
    • Feedblitz
    • Google Analytics
    • Site Meter
    • StatCounter
    • Technorati
    • Google Alerts
    • Google Blog Search
    • Twitter Search
    • PostRank
  • 31. Podcasting Process
    • Record
    • Edit
    • Convert to MP3 (if not already)
    • Upload to hosting service
    • Publish it online
    • Promote
    • Track
  • 32. Which Tools Should I Use?
    • What kind of recording do you need to do?
    • What kind of editing do you need to do?
    • What is your budget?
    • What is your technical expertise?
  • 33. Promotion
    • List in podcast directories
    • Provide subscription instructions
    • Create a landing page
    • Feature on home page
    • List in email signature
    • Share with social networks
    • Ask listeners to contribute content
    • Host contests
    • Join podcasting communities
  • 34. Tracking
    • Downloads
    • Subscribers (Feedburner)
    • Comments
    • Google Alerts
    • Twitter Search
  • 35. Questions?
    • Britt Bravo
    • www.brittbravo.com
    • [email_address]