The document outlines a seminar by Deltina Hay on building a solid foundation in social media, covering important topics such as the definition of social media, its significance for businesses, and effective strategies for engagement. It emphasizes the importance of developing a comprehensive social media plan, integrating various tools, and measuring success while ensuring authentic interactions and clear guidelines. The seminar highlights statistics showcasing the impact of social media on sales and consumer engagement, urging organizations to adapt their strategies to meet new expectations in the digital landscape.

1. Building a solid foundation in the Social Web... A seminar for AAF – Central Texas Copyright 2010, Deltina Hay

2. With Deltina Hay of Dalton Publishing, Social Media Power, and PlumbWebSolutions.com... Author of The Social Media Survival Guide (found or requested anywhere books are sold) [email_address] @deltina

3. What we will cover... What is social media (The Social Web)

4. Why you should care...

5. How to use the Social Web

6. Creating a social media strategy and plan

7. Integrating and optimizing the tools

8. Integrating your Social Web presence

9. Developing Guidelines and Policies

10. What is the Social Web (Social Media)? Online tools and Websites that allow people to: Share

11. Interact

12. Collaborate Built using similar technologies, so are easily integrated

13. Most of the tools are open source and free More than just blogging, Facebook, and Twitter...

14. What is the Social Web? Blogs

15. Social Networking (Facebook, LinkedIn)

16. Micro-blogging (Twitter)

17. Geo-Tracking (FourSquare/Gowalla)

18. Media Sharing Communities (Flickr/YouTube/Slideshare/Scribd)

19. Social Bookmarking & Crowd-Sourcing (delicious, digg)

20. Social Media News Releases and Newsrooms

21. Social calendars and event sites (upcoming, eventbrite)

22. Social Pages (Netvibes, Squidoo, Hubpages)

23. Hybrid Sites (Tumblr, FriendFeed, Posterous)

24. Why the Social Web? In the last 7 years, Internet usage has increased 70% PER YEAR.

25. Spending for digital advertising this year will be more than $25 billion and surpass print advertising spending

26. Lenovo has experienced a 20% reduction in activity to their call center since they launched their community website for customers

27. Blendtec quintupled sales with its “Will it Blend” series on YouTube

28. Naked Pizza set a one-day sales record using social media: 68% of their sales came via twitter and 85% of their new customers

29. Software company Genius.com reports 24% of social media leads convert to sales opportunities

30. Why the Social Web? - more stats Dell has already made over $7 million in sales via Twitter

31. 37% of Generation Y heard about the Ford Fiesta via social media BEFORE its launch in the US and currently 25% of Ford’s marketing budget is spent on digital/social media

32. 71% of companies plan to increase investments in social media by an average of 40%

33. A recent Wetpaint/Altimeter Group study found companies that widely engage in social media surpass their peers in both revenue and profit

34. (From: http://www.deminghill.com/blog/corporate-social-media/why-executives-hate-social-media/ . Sources for Statistics: meyersreport.com lenovosocial.com George Wright Blendtec Mashable.com econsultancy.com businessweek.com)

35. Why the Social Web? Internet users have new expectations Transparency, Authenticity, and Interactivity

36. The tools may change, but expectations will not Need an entire (Social) Web presence to succeed

37. Driving traffic through SEO is not enough, need to increase your reach...

38. How to use Social Media... Listening Lenovo has experienced a 20% reduction in activity to their call center since they launched their community website for customers Engaging Blendtec quintupled sales with its “Will it Blend” series on YouTube Building Relationships 37% of Generation Y heard about the Ford Fiesta via social media before its launch in the U.S. Being Authentic Dell has already made over $7 million in sales via Twitter

39. How NOT to use Social Media... Blasting

40. Spamming

41. Having one-sided conversations

42. Being Inauthentic

43. Misrepresenting yourself

44. Trying to be too clever...

45. Think beyond the present campaign – once you have the following, how will you engage them and make them long-term advocates?

46. It starts with a solid foundation...

47. Building a Solid Foundation in the Social Web The Social Media Strategy Start with a SWOT analysis: evaluate Strengths, Weaknesses, Opportunities, and Threats

48. Define your overall target audience

49. Define your goals, and establish baselines

50. Outline your objectives

51. Create and implement a Social Media Plan

52. Develop procedures and guidelines

53. Building a Solid Foundation in the Social Web The Social Media Plan Identify the tools that fit your strategy

54. Define target audience, objectives, and tactics for each tool

55. Gather and prepare existing content

56. Implement and Optimize the tools