Pathable: A Social Network for Conferences and Events

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See exactly how Pathable can build an on-line community for your conference or event, step-by-step.

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Pathable: A Social Network for Conferences and Events

  1. 1. Script / Timings <ul><li>Intro / Agenda overview (5 min) </li></ul><ul><ul><li>Brett acts as Emcee, says hello and welcome, introduces Jordan </li></ul></ul><ul><li>How social media can benefit you (5 min) </li></ul><ul><ul><li>Viral marketing inexpensive way to “spread the word” </li></ul></ul><ul><ul><li>Sense of community / networking at event means more renewals </li></ul></ul><ul><li>Twitter (10 min) </li></ul><ul><ul><li>What is it </li></ul></ul><ul><ul><li>Seesmic Desktop </li></ul></ul><ul><ul><ul><li>Monitor Multiple Twitter Accounts </li></ul></ul></ul><ul><ul><ul><li>Saved searches </li></ul></ul></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><ul><li>Scheduled tweets </li></ul></ul></ul><ul><ul><ul><li>Monitor click-throughs </li></ul></ul></ul><ul><li>Pathable + Certain (20 min) </li></ul><ul><ul><li>What is Pathable </li></ul></ul><ul><ul><li>Demo </li></ul></ul><ul><ul><ul><li>Register for Certain event, get e-mail from Pathable </li></ul></ul></ul><ul><ul><ul><li>Profiles: Complete profile, see recommendations, tweets / feeds, Twitter friends, schedule </li></ul></ul></ul><ul><ul><ul><li>Building connections: Search for tags, Tag-based conversations </li></ul></ul></ul><ul><ul><ul><li>Schedule: View conference schedule, build personal schedule, synch with Outlook, download session materials </li></ul></ul></ul><ul><ul><ul><li>Mobile: View iPhone version </li></ul></ul></ul><ul><ul><ul><li>Community continues </li></ul></ul></ul><ul><ul><ul><li>Host tools / Certain integration </li></ul></ul></ul><ul><li>Q & A (5 min) </li></ul>
  2. 2. If Enhancing the Attendee Experience Using Social Media
  3. 3. Today’s Agenda <ul><li>Why Bother? </li></ul><ul><li>Social Media Tools </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><li>Pathable + Certain </li></ul></ul><ul><li>Q & A </li></ul>
  4. 4. Viral Marketing
  5. 5. Viral Marketing
  6. 6. Community Attachment
  7. 7. Attendees want to network
  8. 8. More networking means renewals New people met
  9. 9. Meeting people is HARD
  10. 10. Your Toolbox <ul><li>E-mail </li></ul><ul><li>Your web site </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn / Facebook </li></ul><ul><li>Pathable </li></ul>
  11. 11. Twitter <ul><li>Send and receive short messages to “followers” </li></ul><ul><li>A “tweet” is a short (140 char) message sent to anyone listening </li></ul><ul><li>“ Follower” is anyone who has signed up to listen to you </li></ul>
  12. 12. Twitter A typical tweet Type your tweet here
  13. 13. Hootsuite Demo
  14. 14. Hash Tag <ul><li>Short way to mark messages as relevant to a topic or event </li></ul><ul><ul><li>#wec09 – MPI’s WEC 2009 conference </li></ul></ul><ul><ul><li>#sxsw – South by Southwest festival </li></ul></ul><ul><ul><li>#MD10 – MPI’s MeetDifferent 2010 </li></ul></ul><ul><ul><li>#mpi – MPI </li></ul></ul><ul><ul><li>#eventprofs – Relevant to event professionals </li></ul></ul><ul><li>No “official” list (but check hashtags.org) </li></ul>
  15. 15. Hash Tag Example
  16. 16. Applying Twitter to the Event Promotion
  17. 17. Applying Twitter to the Event Customer Service
  18. 18. Applying Twitter to the Event Broadcasting <ul><li>Examples </li></ul><ul><ul><li>Keynote beginning </li></ul></ul><ul><ul><li>Open seats in the back </li></ul></ul><ul><ul><li>Summarize activity for those who can’t attend </li></ul></ul>
  19. 19. Pathable Demo
  20. 20. Get Started <ul><li>Twitter: twitter.com </li></ul><ul><li>Seesmic: seesmic.com </li></ul><ul><li>Tweetdeck: tweetdeck.com </li></ul><ul><li>Hootsuite: hootsuite.com </li></ul><ul><li>Pathable: </li></ul><ul><ul><li>pathable.com </li></ul></ul><ul><ul><li>Doug Schulze - doug@pathable.com / 866 809.0252 x706 </li></ul></ul><ul><ul><li>Mention Certain Webinar </li></ul></ul>

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