Blogs And Blogging ALPSP Workshop 093009


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Presentation given at the ALPSP Workshop Web 2.0: Why it matters and what you need to know, September 30, 2009 at the World Bank

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Blogs And Blogging ALPSP Workshop 093009

  1. 1. Blogs and Blogging Anna Jester, Product Manager Allen Press, Inc. ALPSP Workshop North American Chapter Web 2.0: Why it matters and what you need to know
  2. 2. What is a Blog? <ul><li>Contraction of “weblog” </li></ul><ul><li>Website allows easy addition of comments </li></ul><ul><li>Often maintained by one person </li></ul><ul><li>Typically covers one specific theme </li></ul><ul><li>Generally link to other sites, blogs and resources </li></ul>
  3. 3. Some Reluctance <ul><li>Why some in STM resist blogging </li></ul><ul><li>Internet seen as time waster </li></ul><ul><li>Many use passively, never comment </li></ul><ul><li>Author you comment about could be your next peer reviewer </li></ul><ul><li>Fear of being scooped - you might accidentally say too much </li></ul>
  4. 4. Lack of Incentive <ul><li>In addition: </li></ul><ul><li>Currently no professional benefit to commenting on a research article </li></ul><ul><li>Scientists who blog often already like writing </li></ul><ul><li>Lack of time </li></ul>
  5. 5. Resistance May Be Futile <ul><li>Collective of all blogs is called the Blogosphere </li></ul><ul><li>Active Blogosphere defined as: </li></ul><ul><ul><ul><li>The ecosystem of interconnected communities of bloggers and readers at the convergence of journalism and conversation </li></ul></ul></ul><ul><li>Yearly State of the Blogosphere Report </li></ul><ul><ul><li> </li></ul></ul>
  6. 7. Far Reaching <ul><li>Blogs have search engines, too </li></ul><ul><ul><li>Technorati was the 1 st </li></ul></ul><ul><li>Technorati tracked blogs in 81 languages in June 2008 </li></ul><ul><li>Surveyed bloggers and received responses from 66 countries across six continents </li></ul>
  7. 8. And the Survey Says <ul><li>Bloggers have been at it an average of three years </li></ul><ul><li>Collectively creating close to one million posts every day </li></ul><ul><li>Personal, professional, and corporate bloggers all have differing goals </li></ul><ul><li>Cover five topics on average within each blog </li></ul>
  8. 9. Are You Reeled In? <ul><li>Bloggers employ five different techniques, on average, to drive traffic to their blog </li></ul><ul><li>Majority of surveyed bloggers currently have advertising on their blog </li></ul>
  9. 10. Blogging Statistics <ul><li>346,000,000 – number of people globally who read blogs </li></ul><ul><li>1,750,000 – number of RSS subscribers to TechCrunch , the most popular Technology blog (January 2009) </li></ul><ul><li>77% - percentage of active Internet users who read blogs </li></ul><ul><li>55% – percentage of the blogosphere who drink > 2 cups of coffee per day </li></ul><ul><li>81 - number of languages represented in the blogosphere </li></ul><ul><li>* Source </li></ul>
  10. 11. What’s Being Said About You? <ul><li>Whether you have a social media strategy or not, likely already present in the Blogosphere </li></ul><ul><li>4/5 bloggers post brand or product reviews, 37% post them frequently </li></ul><ul><li>90% of say they post about the brands, music, movies and books that they love (or hate) </li></ul>
  11. 12. How Do I Find Blog Mentions? <ul><li>Google Alerts (Google) </li></ul><ul><li>BlogPulse (Nielsen) </li></ul><ul><li>Technorati (Technorati) </li></ul>
  12. 13. Blog Mention Results
  13. 14. Additional Reading <ul><li>How To Find Conversations By Tracking Brand Mentions </li></ul><ul><li>Lisa Barone </li></ul>
  14. 15. You May Want to Track Competitors
  15. 16. Who Blogs
  16. 17. The STM World is Blogging <ul><li>CABI blog has multiple bloggers </li></ul><ul><li>Launched early 2007 </li></ul><ul><li>“ Hand picked… and carefully sorted” </li></ul><ul><li>Regular postings from Content staff highlighting topics of interest or personal opinions </li></ul><ul><li>Subtle links back to database or other CABI products </li></ul><ul><li>RSS feed with several hundred subscribers </li></ul>
  17. 19. CABI’s Results <ul><ul><li>Google analytics reveal links from many other commentators and bloggers </li></ul></ul><ul><ul><li>Visitors from Indonesia, Finland, Hungary, Serbia, Lithuania, Latvia, Sudan, Macedonia, Algeria ,Uzbekistan and Armenia  </li></ul></ul><ul><ul><li>Low cost, both in staff time and technology </li></ul></ul>
  18. 20. Find Bloggers in Your Discipline <ul><li>Society or publication blog doesn’t have to be written by staff </li></ul><ul><li>Ask experts in your discipline who already blog </li></ul><ul><ul><li>Easy to read their blogging resume </li></ul></ul><ul><li>Example: Publish research about sharks? </li></ul><ul><ul><li>Might want to ask bloggers from Southern Fried Science (Why Sharks Matter) </li></ul></ul>
  19. 21. Are They Reviewing Your Content Already?
  20. 22. STM Blogging about Blogging
  21. 23. Conferences About Blogging
  22. 24. Librarian Blogs
  23. 25. TMI (Too Much Information) <ul><li>Q. With so many blogs and websites, how do you keep track of what you want to read? </li></ul><ul><li>A. Feed readers (also called RSS readers or feed aggregators) </li></ul><ul><li>Web Based: Google reader , Bloglines , Netvibes </li></ul><ul><li>Desktop Feed Readers: BlogBridge , RSSOwl , Feedreader </li></ul>
  24. 26. Feed Reader Benefits <ul><li>You get an organization tool </li></ul><ul><li>Content provider gets to make statements such as this one from Quick Online Tips </li></ul>
  25. 27. May Know and Provide Feed Reader Statistics <ul><li>Breakdown of which feed readers their 20,000 feed subscribers use </li></ul><ul><li>Although 4 th most used for QOT , Newsgator Online closed down in August, migrating readers to Google reader </li></ul>
  26. 28. Google Reader
  27. 29. Feed Reader Comparison <ul><li>Ask your friends, family, co-workers </li></ul><ul><li>Download several and try them all out </li></ul><ul><li>Or, if you or your IT department prefer, check out one comparison of several popular feed readers at: </li></ul><ul><li> </li></ul>
  28. 30. Analyzing Blog Usage <ul><li>Some things you want to know: </li></ul><ul><ul><li>Number of page views </li></ul></ul><ul><ul><li>Number of unique visitors </li></ul></ul><ul><ul><li>Viewer country (especially important for international publications) </li></ul></ul><ul><ul><li>Are people linking to your blog </li></ul></ul>
  29. 31. Analysis Tools <ul><li>Clicky </li></ul><ul><li>Clickdensity </li></ul><ul><li>Google Analytics </li></ul><ul><li> </li></ul><ul><li>Mochibot </li></ul><ul><li>Pagealizer </li></ul><ul><li>ShinyStat </li></ul><ul><li>StatCounter </li></ul><ul><li>VisiStat </li></ul><ul><li>WebStats </li></ul>
  30. 32. So We’ve Decided to Start a Blog <ul><li>Tips for a successful blog </li></ul><ul><li>Have a specific purpose </li></ul><ul><li>Be as useful as possible </li></ul><ul><li>Keep readers in mind </li></ul><ul><li>Ask questions so you get responses and comments </li></ul><ul><li>Differentiate between news/announcements and commentary </li></ul>
  31. 33. Tips for a successful blog (cont.) <ul><li>Invite a guest blogger </li></ul><ul><li>Include images, audio and video </li></ul><ul><li>Select controversial topics to post about </li></ul><ul><li>Ask specific people influential in your industry to post comments to build credibility and get the ball rolling on responses </li></ul>
  32. 34. Choosing a Blogging Platform <ul><li>A familiar interface helps </li></ul><ul><li>Common Blogging Platforms </li></ul>
  33. 35. Less Common Platforms <ul><li>Wheatblog </li></ul><ul><li>Squarespace </li></ul><ul><li>Serendipity </li></ul><ul><li>Scoop </li></ul><ul><li>Lycos Tripod </li></ul><ul><li>Loudblog </li></ul><ul><li>LifeType </li></ul><ul><li>Gawker </li></ul><ul><li>Flatpress </li></ul><ul><li>Expression Engine </li></ul><ul><li>Eggblog </li></ul><ul><li>Drupal </li></ul><ul><li>Bricolage </li></ul><ul><li>Blogsmith </li></ul>
  34. 36. Let’s Look at Some Blogs <ul><li>Interactive Demonstration </li></ul><ul><li>Links on Workshop Wiki </li></ul><ul><li> </li></ul>