“How to use Facebook for
Birgit Pauli-Haack, July 2012
Business Reasons to Be on Facebook
1. Inbound Marketing activity to increase Traffic on your
2. Connect with customer and future customers on their
terms (where your target audience hangs out)
3. Create share-able content for your
cheerleaders/strategic partners/members of your
business network on social networks
4. Use FB advertising for target audience
5. Get found in FB searches
Total: 457,480 Facebook users in Ft. Myers
Graphic: Birgit Pauli-Haack, Relevanza, Inc.
Facebook Profile and Pages
Profile sychnronous follow back,
Subscription = public posts for subscribers, no follow
Page = Like, no follow back.
Set-up a profile for you personally
Enable public Subscription
Set-up Business Brand Page
= Best of both worlds
Highlighting basic info about your business,
Sharing photos and videos,
Having conversations with customers,
Providing customer support, and
Holding contests and giveaways.
Post w/ call to action “Like this” if agree, comment use
Fans see your post in their newsfeeds, among the ones
from their friends & other pages.
70% of fans never return to a company’s page. They get
all their information from your post that appear in their
Increase Exposure by Commenting on other company’s
Sharing Links on Facebook
Test your own website for Rich Snippet compatibility
Twitter auto-posts to
Facebook, w/ Rich
When you comment,
leave a link and it
Facebook's SecretSauce (tm) Relevance Meter
Algorithm to gauge Relevance of friends & brands posts,
to determine bubbling up in other newsfeeds
Average EdgeRank is determined by
Engagement of your content through Like & Comments
Especially Shared content.
Build Affinity with your audience, therefore increasing your
Reach onto their news feeds.
The more people engage, the more of your post they’ll
Don't for get 90/10/1 rule, though.
Promote your Facebook Page
Put FB like buttons on all other online communication.
Other web pages
Add Facebook Widget to website
Buy Facebook Ads.
Connet & Meet Online
My Personal Profile Company Profile
Email w/ ideas and Blog on Tumblr
questions Blog on Relevanza
Follow me on Twitter Follow Us on Twitter
My Facebook Profile Facebook.com/Relevanza
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