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Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & Social Networks


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Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & Social Networks

  1. 1. Getting the Word Out About Your Cause with Blogs, Podcasts & Social Networks Presented by CAMEO Instructor: Britt Bravo
  2. 2. Using ReadyTalk <ul><li>Questions or comments? </li></ul><ul><li>Chat </li></ul><ul><li>Raise hand button </li></ul><ul><li>“ Voice activated” </li></ul><ul><li>* 6 = Mute </li></ul><ul><li>*7 = Unmute </li></ul><ul><li>Send your email by Chat if you would like a copy of the presentation. </li></ul>
  3. 3. Big Vision Consulting <ul><li>Strategic Consulting </li></ul><ul><li>Social Web Empowerment </li></ul><ul><li>Blogging </li></ul><ul><li>Podcasting </li></ul><ul><li>Career coaching </li></ul><ul><li> </li></ul>
  4. 4. Agenda <ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Social Networks </li></ul>
  5. 5. Center for Financial Inclusion Blog at ACCION International
  6. 6. Events
  7. 7. Resources
  8. 8. Urban Sprouts Blog
  9. 9. Comments
  10. 10. Don’t be afraid of comments
  11. 11. Blogroll
  12. 12. NetSquared Community Blog
  13. 13. River Dancers Blog
  14. 14. River Dancers Site
  15. 15. Artizen Coaching
  16. 16. Life Unfolds Blog
  17. 17. Awaken Cafe
  18. 18. Awaken Café Blog
  19. 19. Blog Content <ul><li>What goal are you trying achieve? </li></ul><ul><li>Who are you writing for? </li></ul><ul><li>Who else is writing about the same topics? </li></ul><ul><li>What will the tone be? </li></ul><ul><li>Who will write it? </li></ul><ul><li>What images will you use? </li></ul>
  20. 20. Search for photos with a Creative Commons License
  21. 21. Tools <ul><li> </li></ul><ul><li> </li></ul><ul><li>TypePad </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  22. 22. Choosing Your Blogging Tool <ul><li>What features and functions do you need? </li></ul><ul><li>What is your budget? </li></ul><ul><li>What is your technical expertise? </li></ul><ul><li>How soon does it need to go up? </li></ul><ul><li>What is your “exit plan”? </li></ul>
  23. 23. Blog Management <ul><li>Comments: Make it easy and moderate </li></ul><ul><li>Editing: Keep red pen use to a minimum </li></ul><ul><li>Guidelines: Encourage creativity and consistency </li></ul>
  24. 24. Generating Community & Traffic <ul><li>Read and comment on other blogs </li></ul><ul><li>Have a blogroll </li></ul><ul><li>Link to other bloggers in your posts </li></ul><ul><li>Make commenting easy </li></ul><ul><li>Allow subscription by rss and email </li></ul><ul><li>Use images and multi-media in posts </li></ul><ul><li>Write titles people are searching for </li></ul>
  25. 25. Generating Community & Traffic <ul><li>Make it easy to share posts with others </li></ul><ul><li>Ask questions </li></ul><ul><li>Be opinionated </li></ul><ul><li>Host a contest </li></ul><ul><li>Participate in carnivals and memes </li></ul><ul><li>Invite guest bloggers to participate </li></ul><ul><li>Integrate your blog into other social networks </li></ul>
  26. 26. Tracking Tools <ul><li>Feedburner </li></ul><ul><li>Feedblitz </li></ul><ul><li>Google Analytics </li></ul><ul><li>Site Meter </li></ul><ul><li>StatCounter </li></ul><ul><li>Technorati </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Twitter Search </li></ul><ul><li>PostRank </li></ul>
  27. 27. Tips <ul><li>The best person to blog, is the one who wants to blog. </li></ul><ul><li>Keep a list of “bloggable” topics. </li></ul><ul><li>Write titles people are searching for. </li></ul><ul><li>Lists and how-tos are always popular . </li></ul>
  28. 28. Tips <ul><li>Make it easy to subscribe, comment, and share. </li></ul><ul><li>Remember that people skim on the web. </li></ul><ul><li>Include images with every post. </li></ul><ul><li>Don’t sound like you know everything. </li></ul>
  29. 29. Idealist Podcast
  30. 30. Craigslist Foundation Podcast
  31. 31. Voices on Genocide Prevention Blog
  32. 32. UNICEF Podcast Landing Page
  33. 33. FIELD Project’s Practitioner Resources
  34. 34. Trainings as Podcasts
  35. 35. SBA Podcasts
  36. 36. KnitPicks
  37. 37. KnitPicks Podcast
  38. 38. The Process <ul><li>Record </li></ul><ul><li>Edit </li></ul><ul><li>Convert to MP3 (if not already) </li></ul><ul><li>Upload to hosting service </li></ul><ul><li>Publish </li></ul><ul><li>Promote </li></ul><ul><li>Track </li></ul>
  39. 39. Content <ul><li>What goal are you trying to achieve? </li></ul><ul><li>Who are you producing it for? </li></ul><ul><li>Who else is producing podcasts around the same topics? </li></ul><ul><li>What will the format be? </li></ul><ul><li>How often will you post shows? </li></ul><ul><li>Who will produce it? </li></ul><ul><li>Will you use music? If so, from where? </li></ul>
  40. 40. Music <ul><li>Podsafe Music Network </li></ul><ul><li>Opuzz </li></ul><ul><li>Free </li></ul><ul><li>FlashKit </li></ul><ul><li>Creative Commons’ OWL Music Search </li></ul>
  41. 41. Olympus Digital Recorders
  42. 42. Zoom H2
  43. 43. MicroTrack II
  44. 44. Marantz PMD 660
  45. 45. Electro Voice 635A Microphone
  46. 46. LightSnake USB Microphone Cable
  47. 47. Logitech ClearChat Pro USB Headset
  48. 48. Recording & Editing Software <ul><li>* Sampler* </li></ul><ul><li>Audacity (free & open source) </li></ul><ul><li>Garageband (free with Mac) </li></ul><ul><li>Ecamm Call Recorder for Skype (Mac) </li></ul><ul><li>Pamela for Skype (PC) </li></ul><ul><li> (Record by phone) </li></ul><ul><li>Conference call service (Record by phone) </li></ul>
  49. 49. Hosting <ul><li>*Sampler* </li></ul><ul><li>Liberated Syndication </li></ul><ul><li>OurMedia </li></ul><ul><li>PodBean </li></ul><ul><li>HipCast (can also use for recording) </li></ul><ul><li>Switchpod </li></ul>
  50. 50. Which Tools Should I Use? <ul><li>What kind of recording do you need to do? </li></ul><ul><li>What kind of editing do you need to do? </li></ul><ul><li>Do you want to host it on your site or elsewhere? </li></ul><ul><li>What is your budget for the project? </li></ul><ul><li>What is the level of staff expertise? </li></ul><ul><li>Do you have access to technical support? </li></ul>
  51. 51. Promotion <ul><li>List in podcast directories </li></ul><ul><li>Provide subscription instructions </li></ul><ul><li>Repurpose transcripts in newsletter and blog </li></ul><ul><li>Share on Twitter and with social networks </li></ul><ul><li>List in email signature </li></ul><ul><li>Feature on home page </li></ul><ul><li>Create a landing page </li></ul><ul><li>Host contests </li></ul><ul><li>Ask listeners to contribute content </li></ul><ul><li>Join podcasting communities </li></ul>
  52. 52. Tracking <ul><li>Downloads </li></ul><ul><li>Feedburner </li></ul><ul><li>Comments </li></ul><ul><li>Google Alerts </li></ul><ul><li>Twitter Search </li></ul>
  53. 53. Tips for Getting Started <ul><li>Shoot for 25 min, or less (average commute time). </li></ul><ul><li>Don’t submit to directories until you have a few shows posted. </li></ul><ul><li>Intros and outros are an opportunity to promote your organization. </li></ul>
  54. 54. Tips for Getting Started <ul><li>Explain how to listen and subscribe to your supporters. </li></ul><ul><li>Allow supporters to listen online as well as by subscription. </li></ul><ul><li>Create a blog where you can post show notes. </li></ul>
  55. 55. Social Networking More Popular Than Email <ul><li>“ New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.”--Mashable </li></ul>
  56. 56. General Social Networks
  57. 57. Niche Networks
  58. 58. “ White Label” Software
  59. 59. Top 25 Social Network Rank
  60. 60. Individual Presence
  61. 61. Organizational Presence
  62. 62. ACCION USA Facebook Page
  63. 63. ACCION USA Facebook Cause
  64. 64. ACCION USA MySpace Page
  65. 65. ACCION USA MySpace Cause
  66. 66. Jennifer Lee on Facebook
  67. 67. Right Brain Business Plan Facebook Page
  68. 68. Awaken Café on Facebook
  69. 69. Awaken Café on Yelp
  70. 70. Awaken Café on Twitter
  71. 71. Jennifer Lee/ Artizen Coaching on Twitter
  72. 72. Global Girlfriend
  73. 73. Global Girlfriend/ Stace Edgar on Twitter
  74. 74. LinkedIn
  75. 75. Kiva on LinkedIn
  76. 76. on LinkedIn
  77. 77. Tu Diabetes on Ning
  78. 78. Rural Learning Clusters
  79. 79. Knit Picks
  80. 80. Tips for Using Social Networks <ul><li>Go where your audience is. </li></ul><ul><li>Learn about the network’s culture. </li></ul><ul><li>Balance friending and being friended. </li></ul><ul><li>Balance talking and listening. </li></ul><ul><li>Reply to comments and messages. </li></ul><ul><li>Complete your profile </li></ul>
  81. 81. Tips for Using Social Networks <ul><li>Create a “friending” policy. </li></ul><ul><li>Welcome new users. Read their bios. </li></ul><ul><li>Use an authentic, personal voice. </li></ul><ul><li>Link to your other online presences. </li></ul><ul><li>Advertise social networking presence on your website. </li></ul>
  82. 82. Measuring Impact <ul><li>Number of friends/followers </li></ul><ul><li>New members </li></ul><ul><li>Number of comments/messages/blog posts </li></ul><ul><li>Referrals back to website </li></ul><ul><li>Unique visitors (if platform allows tracking) </li></ul><ul><li>Donations/jobs </li></ul><ul><li>Relationships </li></ul><ul><li>Anecdotal </li></ul>
  83. 83. Social Network ROI Calculator
  84. 84. Additional Resources <ul><li>Beth’s Blog </li></ul><ul><li>http: //beth . typepad .com/ </li></ul><ul><li>We Are Media </li></ul><ul><li>http://www. wearemedia .org/ </li></ul><ul><li>TechSoup </li></ul><ul><li>http://www. techsoup .org/ </li></ul><ul><li>NTEN </li></ul><ul><li> </li></ul><ul><li>Huge conference (NTC) in San Francisco April 26-28 </li></ul>
  85. 85. Additional Resources <ul><li>Idealware </li></ul><ul><li>http://www. idealware .org/ </li></ul><ul><li>NetSquared </li></ul><ul><li> </li></ul><ul><li>Common Knowledge </li></ul><ul><li> </li></ul><ul><li>Every Weds. For next 5 weeks free webinars on social networking </li></ul><ul><li>Diosa Communications </li></ul><ul><li>http://www. diosacommunications .com/ </li></ul>
  86. 86. Additional Resources <ul><li>Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 </li></ul><ul><li>Technologies to Recruit, Organize and Engage Youth </li></ul><ul><li>by Ben Rigby </li></ul><ul><li>CauseWired: Plugging In, Getting Involved, Changing the World </li></ul><ul><li>by Tom Watson </li></ul><ul><li>Here Comes Everybody: The Power of Organizing Without </li></ul><ul><li>Organizations by Clay Shirky </li></ul>
  87. 87. Big Vision Consulting <ul><li>Strategic Consulting </li></ul><ul><li>Social Web Empowerment </li></ul><ul><li>Blogging </li></ul><ul><li>Podcasting </li></ul><ul><li>Career coaching </li></ul><ul><li> </li></ul>