Working the Web (Advanced): Blogging for Social Change

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Presentation from Global Engagement Summit at Northwestern University April 11, 2009.

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  • Working the Web (Advanced): Blogging for Social Change

    1. 1. Working the Web (Advanced): Blogging for Social Change Presented by Britt Bravo Global Engagement Summit April 11, 2009
    2. 2. Big Vision Consulting <ul><li>Strategic Consulting </li></ul><ul><li>Social Web Empowerment </li></ul><ul><li>Blogging </li></ul><ul><li>Podcasting </li></ul><ul><li>Career coaching www.brittbravo.com </li></ul>
    3. 3. My blog: Have Fun * Do Good
    4. 4. I also write for BlogHer.com
    5. 5. My podcast: Big Vision Podcast
    6. 6. Agenda <ul><li>What are your burning questions? </li></ul><ul><li>Blog examples </li></ul><ul><li>Reading blogs </li></ul><ul><li>Features and functions </li></ul><ul><li>Platforms </li></ul><ul><li>Building traffic </li></ul><ul><li>Measuring impact </li></ul><ul><li>Strategic planning </li></ul><ul><li>Resources </li></ul>
    7. 7. Urban Sprouts
    8. 8. The Extraordinaries
    9. 9. Case Foundation Web Site
    10. 10. Blog posts are highlighted on the home page
    11. 11. Case Foundation Blog
    12. 12. NetSquared Community Blog
    13. 13. My.SocialActions.com
    14. 14. My.SocialActions.com Community Blog
    15. 15. Green LA Girl: Starbucks Challenge
    16. 16. Beth’s Blog: Widget Fundraising
    17. 17. ChipIn Widget
    18. 18. Beth’s Blog: Read It!
    19. 19. Oxfam’s Fair Trade Campaign <ul><li>Asked list to email Starbucks. </li></ul><ul><li>Asked list to call Starbucks. </li></ul><ul><li>Organized a protest. </li></ul><ul><li>Filmed protest and posted it on YouTube. </li></ul><ul><li>Emailed list and bloggers and asked them to view and comment. </li></ul><ul><li>Starbucks created response video. </li></ul><ul><li>Slashdot picked it up. </li></ul><ul><li>Created Flickr petition. </li></ul><ul><li>Starbucks signed licensing agreement. </li></ul>
    20. 20. Read blogs about your topic <ul><li>Google Blog Search http://blogsearch.google.com </li></ul><ul><li>Alltop http://alltop.com </li></ul><ul><li>Technorati http://technorati.com </li></ul><ul><li>Blogrolls </li></ul>
    21. 21. Read in a Feed Reader
    22. 22. Features and Functions <ul><li>Subscription (rss and email) </li></ul><ul><li>Blogroll </li></ul><ul><li>Comments </li></ul><ul><li>Easy to share </li></ul><ul><li>About you/your organization </li></ul><ul><li>Google Custom Search Engine </li></ul><ul><li>Images with every post </li></ul>
    23. 23. Blogroll
    24. 24. Features and Functions <ul><li>Subscription (rss and email) </li></ul><ul><li>Blogroll </li></ul><ul><li>Comments </li></ul><ul><li>Easy to share </li></ul><ul><li>About you/your organization </li></ul><ul><li>Google Custom Search Engine </li></ul><ul><li>Images with every post </li></ul>
    25. 25. AddThis Button
    26. 26. Features and Functions <ul><li>Subscription (rss and email) </li></ul><ul><li>Blogroll </li></ul><ul><li>Comments </li></ul><ul><li>Easy to share </li></ul><ul><li>About you/your organization </li></ul><ul><li>Google Custom Search Engine </li></ul><ul><li>Images with every post </li></ul>
    27. 27. Blogging Platforms <ul><li>Blogger.com </li></ul><ul><li>WordPress.com </li></ul><ul><li>WordPress.org </li></ul><ul><li>TypePad </li></ul><ul><li>MovableType.org </li></ul><ul><li>MovableType.com </li></ul><ul><li>Drupal, Plone, Joomla </li></ul><ul><li>Ning </li></ul>
    28. 28. Building Traffic <ul><li>Read and comment on other blogs </li></ul><ul><li>Have a blogroll </li></ul><ul><li>Link to other bloggers in your posts </li></ul><ul><li>Make commenting easy </li></ul><ul><li>Allow subscription by rss and email </li></ul><ul><li>Use images and multi-media in posts </li></ul><ul><li>Write titles people are searching for </li></ul><ul><li>Write lists and how-tos </li></ul>
    29. 29. Building Traffic <ul><li>Make it easy to share posts with others </li></ul><ul><li>Ask questions </li></ul><ul><li>Be opinionated </li></ul><ul><li>Host a contest </li></ul><ul><li>Participate in carnivals and memes </li></ul><ul><li>Invite guest bloggers to participate </li></ul><ul><li>Integrate your blog into your social networks </li></ul><ul><li>Include it in your email signature </li></ul>
    30. 30. Measuring Impact <ul><li>Feedburner </li></ul><ul><li>Feedblitz </li></ul><ul><li>Google Analytics </li></ul><ul><li>Site Meter </li></ul><ul><li>StatCounter </li></ul><ul><li>Technorati </li></ul><ul><li>Google Alerts </li></ul><ul><li>Twitter Search </li></ul><ul><li>Post Rank </li></ul><ul><li>Anecdotal </li></ul>
    31. 31. What’s Your Goal?
    32. 32. Who is Your Audience?
    33. 33. What will you write about? <ul><li>Organizational news and announcements </li></ul><ul><li>Commentary on breaking news </li></ul><ul><li>Pointing to other posts and articles </li></ul><ul><li>Roundup of news in your field </li></ul><ul><li>How-tos </li></ul><ul><li>Lists </li></ul><ul><li>Interviews </li></ul><ul><li>Guest posts </li></ul><ul><li>Photos, audio and video </li></ul><ul><li>Online contests, memes and carnivals </li></ul>
    34. 34. What are Your Staff Needs?
    35. 35. What’s Your Budget?
    36. 36. How Will You Measure Impact?
    37. 37. What’s Your Timeline?
    38. 38. What’s Your Exit / Growth Plan?
    39. 39. Have Fun!
    40. 40. 10 Tips for Asking Bloggers to Write About Your Cause <ul><li>Search for appropriate bloggers on blog search engines. </li></ul><ul><li>Search social bookmarking sites for blogs tagged with your topic’s keywords. </li></ul><ul><li>Read blogs. </li></ul><ul><li>Find the bloggers name and contact info. </li></ul><ul><li>Comment on blogs before you do your pitch. </li></ul>
    41. 41. 10 Tips for Asking Bloggers to Write About Your Cause <ul><li>Remember that the person you are writing to may be in their pajamas. </li></ul><ul><li>Begin your email with an indication that you’ve read their blog, or that you are a blogger too. </li></ul><ul><li>Make it easy for them to post about your story without contacting you again. </li></ul><ul><li>Write a subject line that tells them there is possible blog post content inside your email. </li></ul><ul><li>Follow up with one email. </li></ul><ul><li>* Bonus tip: Thank them if they write about your cause. </li></ul>
    42. 42. Questions? <ul><li>Britt Bravo </li></ul><ul><li>Big Vision Consulting </li></ul><ul><li>www. brittbravo .com </li></ul><ul><li>[email_address] </li></ul><ul><li>(510) 757-9684 </li></ul><ul><li>Skype: bebravo </li></ul><ul><li>Twitter: Bbravo </li></ul>
    43. 43. View this presentation on SlideShare <ul><li>http://www.slideshare.net/Bbravo </li></ul>

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