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Abc social media marketing facts & opportunities

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So you need to understand fast what the Social Media Business is? So, that it is!

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Abc social media marketing facts & opportunities

  1. 1.
  2. 2. 36<br />47.565 <br />208<br />474<br />717<br />9515<br />456<br />23.148<br />hsuploaded to Youtube<br />tweets sent on Twitter<br />new accounts on Twitter<br />New users on Facebook<br />new posts<br />images uploaded to Flickr<br />Internet Newbies<br />iPhone apps downloaded<br />Social media stats<br />
  3. 3. +30 yearsoldTechStory<br />Dinos | … | Internet | Browsers War | Napster | Nasdaq | SmartPhones | Social Web >>>>>><br />
  4. 4. +30 yearsold Ad Story<br />ATL | BTL | Upper the line | Embrace the Line >>>>>><br />
  5. 5. The digital debate<br />Social Media Strategyis NOT thesame as Digital Marketing<br />Social Media Strategy<br />Digital Marketing<br />You & yourCompany<br />YourBrand<br />Engagement<br />Insight<br />Messages<br />Money & Stats<br />Communities & Audiences<br />Brand´s target<br />
  6. 6. RememberwhatAdmiralSmileywrote …<br />
  7. 7. So, why Social Media?<br />Because you can identify new customersBecause you can get candidatesBecause you can find suppliersTo listen what customers saidTo follow the trendsTo live a 100% Branding experience<br />
  8. 8. Benefits<br />Go, brand rock star <br />CRM? Every data is on the cloud<br />Know candidates by the their poured comments <br />Shape your image, be influencer to consumers<br />Sell your products or stocks (DELL Outlet) - Long Tail<br />Show products and services, pre-test them<br />Have feed back from the audiences, work insights!!!!<br />Interact and run strong ties , build "Corporate 2.0" muscle<br />
  9. 9. RememberwhatAdmiralSmileysaid …<br />
  10. 10. So Do´sof Social Media for Business said<br />Have a Plan before start<br />Create Measurable Goals<br />Be consistent<br />Give great content & customize<br />Be contextual & interactive<br />Listen, entertain & engage<br />
  11. 11. … and Don´tsof Social Media for Business said<br />Rely on one app<br />Be pushy<br />Be spammer<br />Forget to thank people<br />Use old fashioned techniques<br />Build your community too quicky<br />Or have too many weak ties<br />
  12. 12. Armando “Mando” Liussi Depaoli<br />Director creativo & cofundador 2shareworld<br />@mandomando<br />Puedes descargar esta presentación via<br />http://slideshare.net/mandomando<br />O bien contactándome vía:<br /><ul><li>http://mandomando.com
  13. 13. http://2shareworld.com
  14. 14. armando.liussi@2shareworld.com</li>

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