The Power of Facebook <ul><li>750 million users worldwide </li></ul><ul><li>93% of US adult Internet users are on  </li></...
Real Estate Agents Love Facebook Chart from Postling.com, April 2011
Profiles vs. Pages <ul><li>Page </li></ul><ul><li>For business/community use </li></ul><ul><li>Fans (“Like”) </li></ul><ul...
Profiles vs. Pages <ul><li>Page </li></ul><ul><li>Can share pages </li></ul><ul><li>Visitor analytics </li></ul><ul><li>Yo...
Groups <ul><li>Capped at 5,000 members </li></ul><ul><li>Are not indexed by search engines </li></ul><ul><li>Control over ...
Tips & Tricks <ul><li>Fill out all business information and include multiple contact methods </li></ul><ul><li>Tag other b...
Tips & Tricks <ul><li>Leave comments – be social!! </li></ul><ul><li>Respond to all comments within 24 hours </li></ul><ul...
Resources <ul><li>Facebook.com/Business </li></ul><ul><li>Realtor.org/library/library/fg922 </li></ul><ul><li>Facebook.com...
Questions? <ul><li>Thank you for your time & attention. </li></ul><ul><li>September’s Tech Breakfast will be Twitter. </li...
Upcoming SlideShare
Loading in …5
×

NVBR Tech Breakfast: Facebook 101 for REALTORS

449 views

Published on

Northwestern Vermont Board of REALTORS
August 2011 Tech Breakfast
Facebook 101 for REALTORS: Your Questions Answered

Published in: Real Estate, Technology, Design
  • Be the first to comment

  • Be the first to like this

NVBR Tech Breakfast: Facebook 101 for REALTORS

  1. 2. The Power of Facebook <ul><li>750 million users worldwide </li></ul><ul><li>93% of US adult Internet users are on </li></ul><ul><li>Half of all users log on each day </li></ul><ul><li>1 out of every 8 minutes online is spent on FB </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>Nearly 1 million businesses </li></ul>
  2. 3. Real Estate Agents Love Facebook Chart from Postling.com, April 2011
  3. 4. Profiles vs. Pages <ul><li>Page </li></ul><ul><li>For business/community use </li></ul><ul><li>Fans (“Like”) </li></ul><ul><li>No limit to fans </li></ul><ul><li>Automatically accepts fan requests </li></ul><ul><li>Must have page to advertise on FB </li></ul>Profile For individual use Friends Limited to 5,000 friends Manually accept friend requests
  4. 5. Profiles vs. Pages <ul><li>Page </li></ul><ul><li>Can share pages </li></ul><ul><li>Visitor analytics </li></ul><ul><li>You can comment on some profiles, all pages </li></ul><ul><li>No privacy options </li></ul><ul><li>Can post listings </li></ul><ul><li>Customization through 3 rd party apps </li></ul><ul><li>Custom URL (>25 fans) </li></ul>Profile Can share or recommend pages You can comment on profiles or page Privacy options Cannot post listings (commercial gain) Can create lists
  5. 6. Groups <ul><li>Capped at 5,000 members </li></ul><ul><li>Are not indexed by search engines </li></ul><ul><li>Control over who becomes member </li></ul><ul><li>No analytics </li></ul><ul><li>Administrator is individual, not business </li></ul>
  6. 7. Tips & Tricks <ul><li>Fill out all business information and include multiple contact methods </li></ul><ul><li>Tag other businesses and community groups in status updates for maximum exposure </li></ul><ul><li>Create a custom tab for listings </li></ul><ul><li>Target status updates geographically </li></ul><ul><li>Use photos/videos </li></ul><ul><li>Get custom URL (Facebook.com/username) </li></ul>
  7. 8. Tips & Tricks <ul><li>Leave comments – be social!! </li></ul><ul><li>Respond to all comments within 24 hours </li></ul><ul><li>Be professional, authentic and likeable </li></ul><ul><li>Be active (daily) </li></ul><ul><li>Promote your page </li></ul><ul><li>Work for likes/feedback to get to the top of the stream </li></ul>
  8. 9. Resources <ul><li>Facebook.com/Business </li></ul><ul><li>Realtor.org/library/library/fg922 </li></ul><ul><li>Facebook.com/VTRealEstate </li></ul><ul><li>[email_address] </li></ul>
  9. 10. Questions? <ul><li>Thank you for your time & attention. </li></ul><ul><li>September’s Tech Breakfast will be Twitter. </li></ul><ul><li>Sign up today! </li></ul>

×