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Web Technologies For College And University Presidents V3


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Web Technologies

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Web Technologies For College And University Presidents V3

  1. 1. Recommendations on the use of some web technologies
  2. 2. <ul><li>Why would you want to use Web technologies? </li></ul><ul><li>What technologies you can use </li></ul><ul><li>How to get started in each technology </li></ul><ul><li>Issues among and within the technologies </li></ul><ul><li>Resources required to support these technologies </li></ul>
  3. 3. <ul><li>Get your message out </li></ul><ul><li>See what is being said about you </li></ul><ul><li>Collaborate with other college/university presidents </li></ul>
  4. 4. <ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Social Networking </li></ul><ul><li>Alerts </li></ul><ul><li>Video Conferencing </li></ul>
  5. 5. <ul><li>Each one of the technologies discussed here requires some effort and resources to implement and use. </li></ul><ul><li>They are also only useful when used consistently. </li></ul><ul><li>Some can be simple and you can manage them yourself. </li></ul><ul><li>Others will likely require the help of some technically-oriented personnel, either on your personal staff or in a department in your organization. </li></ul>
  6. 6. <ul><li>There are many, many online technologies and tools. </li></ul><ul><li>The best approach is to </li></ul><ul><ul><li>Understand what you want to accomplish </li></ul></ul><ul><ul><li>Choose tools that you have the resources to support </li></ul></ul><ul><ul><li>Choose tools that those you work with use </li></ul></ul><ul><ul><li>Use them consistently </li></ul></ul><ul><li>Keep it simple. </li></ul>
  7. 7. <ul><li>Blogs can be used for several purposes. </li></ul><ul><li>You can create a blog to get your message out and invite conversation on topics of interest. </li></ul><ul><li>You can also participate in blogs hosted by others to contribute to topics of interest to you. </li></ul>
  8. 8. <ul><li>Many public offices (education, government) use blogs as a way to keep their constituents informed. </li></ul><ul><li>Blogs can automatically feed other forms of information sharing, like social networks, email, news feeders, etc. </li></ul><ul><li>Examples: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  9. 9. <ul><li>Posting to well-chosen blogs can help get your message out. </li></ul><ul><li>Subscribing to others’ blogs will keep you updated on their thoughts and initiatives. </li></ul><ul><li>Examples: </li></ul><ul><ul><li> </li></ul></ul>
  10. 10. <ul><li>Offerings: </li></ul><ul><ul><li>Many. A few popular, easy-to-use choices are,, </li></ul></ul><ul><ul><li>Your school likely already has one of these installed on your systems </li></ul></ul><ul><li>How to get started: </li></ul><ul><ul><li>Register for an account at the blog website </li></ul></ul><ul><ul><li>You may be asked if you want to create a blog or just have an account to post to others’ blogs </li></ul></ul>
  11. 11. <ul><li>Keeping it current </li></ul><ul><ul><li>Maintaining a blog can be time consuming. </li></ul></ul><ul><ul><li>Unless a blog is active, it will not be of much use. (Of 133 million blogs, only 5.6% are active within the last four months and only 1.1% are active within the past week.**) </li></ul></ul><ul><ul><li>It takes a while to gain a following. </li></ul></ul><ul><ul><li>Good bloggers assure their site is kept fresh by posting a new article on a regular schedule, e.g. weekly. (** from: </li></ul></ul>
  12. 12. <ul><li>Privacy </li></ul><ul><ul><li>In a public blog, anyone can see your posts and reply to them, favorably and unfavorably. </li></ul></ul><ul><ul><li>Some sites moderate the posts, but unless it is your site or the blog is moderated by a trusted source, an unfavorable comment about you/your post could appear. </li></ul></ul><ul><ul><li>Your blog can be set up not to allow comments from others about your blog. </li></ul></ul>
  13. 13. <ul><li>Resources </li></ul><ul><ul><li>Technical support and Public Relations support will be required to keep it fresh and professional looking </li></ul></ul><ul><li>Keep it Real </li></ul><ul><ul><li>Consider having a blog for your office, not for you, as an individual </li></ul></ul><ul><ul><li>This avoids issues with having others write on your behalf </li></ul></ul>
  14. 14. <ul><li>RSS: Really Simple Syndication </li></ul><ul><li>Blogs have RSS feeds </li></ul><ul><li>Users can subscribe to your RSS feeds to receive your updates without having to visit your blog site </li></ul><ul><li>RSS feeds can also update other channels like Twitter and FaceBook </li></ul><ul><li>You can subscribe to others’ RSS to keep up with their updates </li></ul>
  15. 15. <ul><li>Recorded Video and Audio </li></ul><ul><ul><li>Your Messages </li></ul></ul><ul><ul><li>Speeches </li></ul></ul><ul><ul><li>Special Announcements </li></ul></ul><ul><li>Personalize podcast to specific audiences </li></ul><ul><li>Can be watched/listened to at audience’s convenience (on demand) </li></ul><ul><li>Can be used on computer or mobile devices </li></ul><ul><li>Audience can choose to subscribe to your podcasts </li></ul>
  16. 16. <ul><li>Audio </li></ul><ul><ul><li>Can be recorded on your PC, but requires some steps to edit and publish </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Requires more production support to record, compress and publish quality video podcasts </li></ul></ul><ul><ul><li>Self-recording possible, but not as professional-looking </li></ul></ul><ul><li>Both can be uploaded to your blog site </li></ul><ul><li>Both would likely require technical assistance. </li></ul>
  17. 17. <ul><li>Technical Support </li></ul><ul><ul><li>Will likely need others to assist in the production of podcasts </li></ul></ul><ul><ul><li>Especially for high quality video </li></ul></ul>
  18. 18. <ul><li>FaceBook, Twitter… </li></ul><ul><li>Another channel to help get you message out </li></ul><ul><li>Users decide to subscribe to your information on their terms </li></ul><ul><li>When integrated with your blog site, can be automatically updated </li></ul>
  19. 19. <ul><li>FaceBook </li></ul><ul><ul><li>Create a FaceBook Page (not a profile) </li></ul></ul><ul><ul><li>Feed it from your blog via RSS (auto updates) </li></ul></ul><ul><ul><li>Post Events, get RSVPs </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Create a Twitter account </li></ul></ul><ul><ul><li>Feed it from your blog via RSS (auto updates) </li></ul></ul><ul><li>Others </li></ul><ul><ul><li>There are others, but these will be the most popular </li></ul></ul>
  20. 20. <ul><li>Social vs. Business </li></ul><ul><ul><li>FaceBook is primarily social in nature and its users may not be interested in official business through that channel - They won’t follow your page. </li></ul></ul><ul><li>Support </li></ul><ul><ul><li>You will likely rely on others in your organization to set the interfaces up and post events </li></ul></ul>
  21. 21. Update your blog From your computer… … or mobile device Automatically updates RSS Feed Auto updates to… FaceBook Page Twitter Feed Your Blog Web Site RSS News Readers
  22. 22. <ul><li>Alerts allow you to see what is being said about you across the various Internet channels </li></ul><ul><li>Google Alerts </li></ul><ul><ul><li>Specify keywords to monitor </li></ul></ul><ul><li>Google Reader </li></ul><ul><ul><li>Receive updates </li></ul></ul><ul><ul><ul><li>As they happen </li></ul></ul></ul><ul><ul><ul><li>Daily digest </li></ul></ul></ul>
  23. 23. <ul><li>Allows you to meet face-to-face </li></ul><ul><li>Potential: </li></ul><ul><ul><li>Saves travel expense </li></ul></ul><ul><ul><li>Meet more frequently </li></ul></ul><ul><li>One-to-One </li></ul><ul><ul><li>You and one other person </li></ul></ul><ul><ul><li>Use your computer and a web cam </li></ul></ul><ul><li>Multi-Point </li></ul><ul><ul><li>Several parties </li></ul></ul><ul><ul><li>Requires specialized equipment </li></ul></ul><ul><li>Not just video sharing </li></ul><ul><ul><li>Presentations, files, images, etc. </li></ul></ul>
  24. 24. <ul><li>Getting Started </li></ul><ul><li>Buy a web cam ($50 - $100) </li></ul><ul><li>Sign up for an account, for example: </li></ul><ul><ul><li>Skype - install on your PC </li></ul></ul><ul><ul><li>Google Chat - nothing to install </li></ul></ul><ul><ul><li>Most Instant Messaging services , like Windows Messenger, provide video chat support </li></ul></ul><ul><ul><li>Note: The other person needs the same setup </li></ul></ul><ul><li>Issues: </li></ul><ul><ul><li>Video/audio quality can degrade depending on Internet traffic </li></ul></ul>
  25. 25. <ul><li>Requires all parties to have compatible equipment </li></ul><ul><li>Requires use of a “bridge” to either: </li></ul><ul><ul><li>Show all participants equally on the screen (think “Brady Bunch”) </li></ul></ul><ul><ul><li>Show only the person that is talking </li></ul></ul><ul><li>Your school may already have this technology for classes </li></ul><ul><li>Requires some training to learn to use it or support from your staff to set it up for each meeting </li></ul>
  26. 26. <ul><li>Issues </li></ul><ul><ul><li>Can be costly to procure/lease </li></ul></ul><ul><ul><li>Although there are standards, not all vendors’ systems work well together. </li></ul></ul><ul><ul><li>Therefore, all parties may want to consider using same vendor’s offering </li></ul></ul>
  27. 27. <ul><li>Simple Alternative: </li></ul><ul><ul><li>Conference call with web presentation slide sharing </li></ul></ul><ul><li>Live presentation of slides through a number of online services, e.g. </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>How-to </li></ul><ul><ul><li>Create account (one-time) </li></ul></ul><ul><ul><li>Upload presentation </li></ul></ul><ul><ul><li>Send web link, dial-in info, and meeting time to audience </li></ul></ul><ul><ul><li>Walk through slides while on conference call </li></ul></ul><ul><ul><li>Audience sees your presentation as you go through it </li></ul></ul>
  28. 28. <ul><li>Web-based services </li></ul><ul><ul><li>Microsoft LiveMeeting </li></ul></ul><ul><ul><li>WebEx </li></ul></ul><ul><li>Participants use their computer and web cam </li></ul><ul><li>Costs </li></ul><ul><ul><li>Microsoft LiveMeeting </li></ul></ul><ul><ul><li><$5.00 per presenter per month </li></ul></ul><ul><ul><li>Needs a local adminsitrator </li></ul></ul><ul><ul><li>WebEx $60 -$70 per month, up to 25 participants </li></ul></ul>