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Maximize Your Public Profile on Facebook

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Lynn Morton
Lynn Morton

Presented in July 2009, this presentation breaks down the differences between groups & fan pages/public profiles.

TechnologyHealth & Medicine
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Associations: Maximize Your Public Profile on Facebook Lynn Morton Manager, Marketing Technologies American Academy of Physician Assistants
Anatomy of a Public Profile ,[object Object],[object Object],[object Object],[object Object],Photo credit: notionscapital
Which is right for you? Group Public Profile No stats other than # of members & posts (-) Facebook Insights (+) Needs less updating (+) Needs constant updating (-) Great for small or short-term groups Like chapters, committees, etc. (+) Makes sharing information with large groups easy & accessible (+) Interaction through text only (+ / -) Easy to interact with “Likes”, Comments & Share (+) Members have to go to the page to see what’s happening (-) Updates appear in the Fan’s mainstream or feed (+) No PURL (-) PURL (+)
Things To Do Today ,[object Object],[object Object],[object Object],[object Object],Photo credit: aheram
Ways to Improve What You’re Doing ,[object Object],[object Object],[object Object],[object Object],Photo credit: jamescridland
Questions Photo credit: eleaf
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Maximize Your Public Profile on Facebook

  • 1. Associations: Maximize Your Public Profile on Facebook Lynn Morton Manager, Marketing Technologies American Academy of Physician Assistants
  • 2.
  • 3. Which is right for you? Group Public Profile No stats other than # of members & posts (-) Facebook Insights (+) Needs less updating (+) Needs constant updating (-) Great for small or short-term groups Like chapters, committees, etc. (+) Makes sharing information with large groups easy & accessible (+) Interaction through text only (+ / -) Easy to interact with “Likes”, Comments & Share (+) Members have to go to the page to see what’s happening (-) Updates appear in the Fan’s mainstream or feed (+) No PURL (-) PURL (+)
  • 4.
  • 5.
  • 7.