These are the slides I will be using for an executive workshop in Mexico on the topic of "Competitive Advantage through Business Model Design and Innovation"
Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.
This was a presentation that I gave at the Lean Startup Circle in Boston on March 24th, 2011.
Building the Billion Dollar SaaS Unicorn: CEO GuideKelly Schwedland
In a Venture Capital world that is obsessed with growth, recurring revenue and software as a service, after you validate that you have a solution that people are willing to pay for, there is an entire new world ahead of you in scaling that venture. For many, this involves an entirely new language and set of metrics to manage the business. For the startup that wants to make the leap to scale up and fast growth this should serve as a starting point for key insights and metrics for that journey.
Putting MOOCs to Work: How Online Education Impacts Corporate TrainingJosh Bersin
How is the MOOC (Massive Open Online Course) market impacting corporate training? This presentation reviews Bersin by Deloitte's recent research on the trends and impact of the MOOC market on corporate training, recruiting, and skills development.
Zero to 100 - Part 1: Intro + First SectionDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Operationalizing the Demand Funnel - Sirius Decisions Summit 2014Kevin Marasco
How to operationalize the demand funnel - as presented at Sirius Decisions Summit 2014. Presented by Kevin Marasco, HireVue CMO and David Lewis, CEO DemandGen.
Learn how to recruit top talent in half the time with HireVue's Talent Interaction Platform at hirevue.com
About HireVue - HireVue make business personal again. And we do it by promoting meaningful human interaction through a digitally-enhanced, connected experience that we call a Talent Interaction Platform™.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.
This was a presentation that I gave at the Lean Startup Circle in Boston on March 24th, 2011.
Building the Billion Dollar SaaS Unicorn: CEO GuideKelly Schwedland
In a Venture Capital world that is obsessed with growth, recurring revenue and software as a service, after you validate that you have a solution that people are willing to pay for, there is an entire new world ahead of you in scaling that venture. For many, this involves an entirely new language and set of metrics to manage the business. For the startup that wants to make the leap to scale up and fast growth this should serve as a starting point for key insights and metrics for that journey.
Putting MOOCs to Work: How Online Education Impacts Corporate TrainingJosh Bersin
How is the MOOC (Massive Open Online Course) market impacting corporate training? This presentation reviews Bersin by Deloitte's recent research on the trends and impact of the MOOC market on corporate training, recruiting, and skills development.
Zero to 100 - Part 1: Intro + First SectionDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Operationalizing the Demand Funnel - Sirius Decisions Summit 2014Kevin Marasco
How to operationalize the demand funnel - as presented at Sirius Decisions Summit 2014. Presented by Kevin Marasco, HireVue CMO and David Lewis, CEO DemandGen.
Learn how to recruit top talent in half the time with HireVue's Talent Interaction Platform at hirevue.com
About HireVue - HireVue make business personal again. And we do it by promoting meaningful human interaction through a digitally-enhanced, connected experience that we call a Talent Interaction Platform™.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
In 2023 the role of Digital will continue to deepen and play an even bigger role across your brand strategy and marketing touchpoints, your overall customer experience, and your customer service delivery.
Every C-Level Executive, Board Member, and Business Owner must understand the trends, such as AI, Web3, Personalisation, Sustainability, Data, Cyberrisk to name a few, that will drive Digital and Brand Strategy in the upcoming year.
This presentation is part of the Futuresoft Lunch and Learn Series and focused on a deep dive into Digital Trends for 2023.
Provides practical tips on how to prepare to enter the marketplace with your product. Relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch.
A presentation on The Art of Pitching by Kashyap Pandya - Founder & Director of Syncoro Ventures Pvt Ltd. The presentation covers the key points to be included in your pitch deck while presenting it to the prospective investors.
The Digital Culture Challenge: Closing the Employee-Leadership GapCapgemini
Is company culture a roadblock or a catalyst for digital transformation? Does the big moment for an organization arrive when they have embraced the fact that the prerequisite to digital transformation isn’t a technical issue, but a cultural change?
Unfortunately, it’s a pre-requisite that is beyond the grasp of many companies as they look to drive innovation and change through smart technologies and data. For most, cultural issues continue to block digital transformation and it’s a problem that’s worsening. In 2011, a majority of respondents (55%) said that culture was the number one hurdle to digital transformation1 but in our latest research, this figure has actually risen to 62%
Download the report to understand why organizations are struggling and what they can do about it, we undertook an extensive research program based on a clear definition of digital culture. We surveyed 1,700 people—including not only senior executives, but also managers and employees—in 340 organizations across eight countries and five sectors. We also interviewed senior business executives from a range of organizations across industries, as well as academic experts.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
The company that designs the space,
is best positioned to dominate it.
This simple, powerful idea is changing the way people think about company building. To increase the odds, savvy technology CEOs are proactive about designing their product, their company and their category.
Category design is the discipline of creating and monetizing new markets. It is a strategy for taking control over the development of a new market. The goal of category design is to create a new space and become the Category King.
Presentation slides for Nordics SaaS HUG: How to build a successful lead scoring model: A framework for SaaS companies. Hosted December 14, 2022 by Lotte Lauridsen from Helion B2B.
Do you have a sales plan? Are you tired of constantly failing at meeting your sales goals? Or is the confusion of how to create one lingering in your head? A well-laid sales plan is crucial regardless of the size of the business or industry. Therefore, the focus of a sales plan should be on your objectives, potential obstacles, and necessary actions at every stage.
Whether you are an entrepreneur, sales executive, or sales manager, developing a sales plan will help you achieve your goals.
So, if your current plan isn’t working, it’s time to conduct a deeper analysis for better results.
Collect Relevant Sales Data and Study Current Trends
Understanding past data is crucial to creating a compelling future strategy. For example, what were your sales like in the past few years?
Did your previous strategy help you achieve your sales goals? Collecting this information can help you understand the trends in the industry.
Analyzing these trends means diving deep into closed and non-closed sales and company and product performance. As a result, you will establish an excellent foundation for your upcoming sales plan.
Here are some tips for analyzing sales data and trends:
Identify the average deal size per team member by dividing the total number of deals by the total amount that comes in. Make it a point to measure this metric monthly or quarterly. It will help you understand if your deals align with the company’s vision and set objectives. You’ll get an idea about potential risks and give relevant insights on larger deals.
Calculate the percentage of leads that convert into customers. It will help you understand the number of leads required to achieve your business goals. You also get an idea about the quality of leads acquired by the sales team.
Target specific metrics to ensure you spend time closing the right leads. For example, target the time spent in closing each deal. Understand why it takes longer in specific scenarios.
Evaluate product performance to ensure you spend your energy selling the products in demand. For instance, research which products are purchased together and analyze the seasonal sales trends.
Analyze overall company performance to identify new opportunities
Lastly, ask for feedback from your repeated buyers to understand the trends better
Set Specific Sales Objectives
Measuring progress becomes difficult without specific objectives.
The sales planning process must begin with setting clear goals or targets to achieve.
Here are some examples of sales objectives you can refer to:
Increase the monthly or annual revenue by 15%
Reduce monthly customer churn rate
Increase the number of units sold in a month
Boost profit margin by 15%
Increase customer lifetime value by 20%
Reduce the customer acquisition rate by 10%
Increase the number of qualified leads per month by 12%
Reduce the sales cycle time by 8%
Increase monthly win rates by 8%
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Growth Strategy for B2B Saas - How to Build Your Product Into a Growth-Ready ...YuHsuan Chao
Growth strategies should be tailored for the different stages a B2B SaaS is in. Founders should make sure their product, marketing, sales, and support strategies always go hand-in-hand regardless of the stages their companies are at.
Great articles I drew my ideas from:
1. Joel York's Three SaaS Sales Models
http://chaotic-flow.com/saas-startup-strategy-three-saas-sales-models/
2. Guillaume Lerouge's Go-To-Market Strategy for B2B SaaS Companies
https://www.slideshare.net/GuillaumeLerouge1/go-tomarket-strategy-for-b2b-saas-companies
Customer Relationship Management Process And Dashboard PowerPoint Presentatio...SlideTeam
Are you dreaming to deliver a stunning crm management PPT presentation? To quickly turn your spark into a flame here we are showcasing a pre built client relationship management PowerPoint presentation. With help of this PPT sample file you can motivate your employees for establishing enduring customer relations to fetch more and more business. Additionally, this PowerPoint show also supports to illustrate a thriving customer acquisition model as well as importance of crm in marketing to support employees for gaining new customers. Apart from this, using this PowerPoint deck to display data analysis you can enhance the comprehension of your sales work force about market position, trade inclination, money flow, customer loyalty, marketing strategy etc. Exclusive presentation slides like customer perceived value, why customers move away, transaction vs relationship marketing, economics of customer retention, crm components, basic crm and enhanced crm etc. are included in this visual communication to make it more precise. All you need to do is to get started with our readymade customer relationship management process and dashborad slide presentation.Our Customer Relationship Management Process And Dashboard PowerPoint Presentation Slides contain excellent graphics. Designed to enhance clarity of communication.
Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
Top 15 Sales Generation Techniques (Ecommerce Customer Acquisition)Rodolfo Melogli
A study by Marketing Metrics found the average company has a 60-70% probability of selling again to existing customers, a 20-40% probability of selling to past customers - but only a 5-20% chance of selling to a prospect.
Yet, our marketing budget and sales efforts are dedicated almost exclusively to acquiring new customers...
This is a great opportunity for business owners to understand the importance of customer acquisition and finally plan their sales strategy more efficiently.
In fact, there are several methods to increase your sales, but in my opinion only one or maybe two strategies can effectively work in your particular niche.
Today, I want to:
1) Discuss the top 15 customer acquisition techniques
2) Use formulas and data to evaluate which strategy is more appropriate to your unique ecommerce business
3) Create action plans to improve your website sales
Learn how to master Ecommerce Customer Acquisition in order to expect an immediate growth in sales.
Numbers that Actually Matter. Finding Your North Star Mamoon Hamid
This presentation uncovers a common misconception in fast growing SaaS businesses. Revenue reigns over everything. We talk about what really matters in building a sustainable SaaS company.
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it.
Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists.
Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate.
The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
In 2023 the role of Digital will continue to deepen and play an even bigger role across your brand strategy and marketing touchpoints, your overall customer experience, and your customer service delivery.
Every C-Level Executive, Board Member, and Business Owner must understand the trends, such as AI, Web3, Personalisation, Sustainability, Data, Cyberrisk to name a few, that will drive Digital and Brand Strategy in the upcoming year.
This presentation is part of the Futuresoft Lunch and Learn Series and focused on a deep dive into Digital Trends for 2023.
Provides practical tips on how to prepare to enter the marketplace with your product. Relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch.
A presentation on The Art of Pitching by Kashyap Pandya - Founder & Director of Syncoro Ventures Pvt Ltd. The presentation covers the key points to be included in your pitch deck while presenting it to the prospective investors.
The Digital Culture Challenge: Closing the Employee-Leadership GapCapgemini
Is company culture a roadblock or a catalyst for digital transformation? Does the big moment for an organization arrive when they have embraced the fact that the prerequisite to digital transformation isn’t a technical issue, but a cultural change?
Unfortunately, it’s a pre-requisite that is beyond the grasp of many companies as they look to drive innovation and change through smart technologies and data. For most, cultural issues continue to block digital transformation and it’s a problem that’s worsening. In 2011, a majority of respondents (55%) said that culture was the number one hurdle to digital transformation1 but in our latest research, this figure has actually risen to 62%
Download the report to understand why organizations are struggling and what they can do about it, we undertook an extensive research program based on a clear definition of digital culture. We surveyed 1,700 people—including not only senior executives, but also managers and employees—in 340 organizations across eight countries and five sectors. We also interviewed senior business executives from a range of organizations across industries, as well as academic experts.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
The company that designs the space,
is best positioned to dominate it.
This simple, powerful idea is changing the way people think about company building. To increase the odds, savvy technology CEOs are proactive about designing their product, their company and their category.
Category design is the discipline of creating and monetizing new markets. It is a strategy for taking control over the development of a new market. The goal of category design is to create a new space and become the Category King.
Presentation slides for Nordics SaaS HUG: How to build a successful lead scoring model: A framework for SaaS companies. Hosted December 14, 2022 by Lotte Lauridsen from Helion B2B.
Do you have a sales plan? Are you tired of constantly failing at meeting your sales goals? Or is the confusion of how to create one lingering in your head? A well-laid sales plan is crucial regardless of the size of the business or industry. Therefore, the focus of a sales plan should be on your objectives, potential obstacles, and necessary actions at every stage.
Whether you are an entrepreneur, sales executive, or sales manager, developing a sales plan will help you achieve your goals.
So, if your current plan isn’t working, it’s time to conduct a deeper analysis for better results.
Collect Relevant Sales Data and Study Current Trends
Understanding past data is crucial to creating a compelling future strategy. For example, what were your sales like in the past few years?
Did your previous strategy help you achieve your sales goals? Collecting this information can help you understand the trends in the industry.
Analyzing these trends means diving deep into closed and non-closed sales and company and product performance. As a result, you will establish an excellent foundation for your upcoming sales plan.
Here are some tips for analyzing sales data and trends:
Identify the average deal size per team member by dividing the total number of deals by the total amount that comes in. Make it a point to measure this metric monthly or quarterly. It will help you understand if your deals align with the company’s vision and set objectives. You’ll get an idea about potential risks and give relevant insights on larger deals.
Calculate the percentage of leads that convert into customers. It will help you understand the number of leads required to achieve your business goals. You also get an idea about the quality of leads acquired by the sales team.
Target specific metrics to ensure you spend time closing the right leads. For example, target the time spent in closing each deal. Understand why it takes longer in specific scenarios.
Evaluate product performance to ensure you spend your energy selling the products in demand. For instance, research which products are purchased together and analyze the seasonal sales trends.
Analyze overall company performance to identify new opportunities
Lastly, ask for feedback from your repeated buyers to understand the trends better
Set Specific Sales Objectives
Measuring progress becomes difficult without specific objectives.
The sales planning process must begin with setting clear goals or targets to achieve.
Here are some examples of sales objectives you can refer to:
Increase the monthly or annual revenue by 15%
Reduce monthly customer churn rate
Increase the number of units sold in a month
Boost profit margin by 15%
Increase customer lifetime value by 20%
Reduce the customer acquisition rate by 10%
Increase the number of qualified leads per month by 12%
Reduce the sales cycle time by 8%
Increase monthly win rates by 8%
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Growth Strategy for B2B Saas - How to Build Your Product Into a Growth-Ready ...YuHsuan Chao
Growth strategies should be tailored for the different stages a B2B SaaS is in. Founders should make sure their product, marketing, sales, and support strategies always go hand-in-hand regardless of the stages their companies are at.
Great articles I drew my ideas from:
1. Joel York's Three SaaS Sales Models
http://chaotic-flow.com/saas-startup-strategy-three-saas-sales-models/
2. Guillaume Lerouge's Go-To-Market Strategy for B2B SaaS Companies
https://www.slideshare.net/GuillaumeLerouge1/go-tomarket-strategy-for-b2b-saas-companies
Customer Relationship Management Process And Dashboard PowerPoint Presentatio...SlideTeam
Are you dreaming to deliver a stunning crm management PPT presentation? To quickly turn your spark into a flame here we are showcasing a pre built client relationship management PowerPoint presentation. With help of this PPT sample file you can motivate your employees for establishing enduring customer relations to fetch more and more business. Additionally, this PowerPoint show also supports to illustrate a thriving customer acquisition model as well as importance of crm in marketing to support employees for gaining new customers. Apart from this, using this PowerPoint deck to display data analysis you can enhance the comprehension of your sales work force about market position, trade inclination, money flow, customer loyalty, marketing strategy etc. Exclusive presentation slides like customer perceived value, why customers move away, transaction vs relationship marketing, economics of customer retention, crm components, basic crm and enhanced crm etc. are included in this visual communication to make it more precise. All you need to do is to get started with our readymade customer relationship management process and dashborad slide presentation.Our Customer Relationship Management Process And Dashboard PowerPoint Presentation Slides contain excellent graphics. Designed to enhance clarity of communication.
Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
Top 15 Sales Generation Techniques (Ecommerce Customer Acquisition)Rodolfo Melogli
A study by Marketing Metrics found the average company has a 60-70% probability of selling again to existing customers, a 20-40% probability of selling to past customers - but only a 5-20% chance of selling to a prospect.
Yet, our marketing budget and sales efforts are dedicated almost exclusively to acquiring new customers...
This is a great opportunity for business owners to understand the importance of customer acquisition and finally plan their sales strategy more efficiently.
In fact, there are several methods to increase your sales, but in my opinion only one or maybe two strategies can effectively work in your particular niche.
Today, I want to:
1) Discuss the top 15 customer acquisition techniques
2) Use formulas and data to evaluate which strategy is more appropriate to your unique ecommerce business
3) Create action plans to improve your website sales
Learn how to master Ecommerce Customer Acquisition in order to expect an immediate growth in sales.
Numbers that Actually Matter. Finding Your North Star Mamoon Hamid
This presentation uncovers a common misconception in fast growing SaaS businesses. Revenue reigns over everything. We talk about what really matters in building a sustainable SaaS company.
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it.
Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists.
Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate.
The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
BlaBlaCar is a long distance car sharing community, connecting drivers with empty seats and people looking for a ride. Our website and mobile apps allow drivers to publish a planned journey. Passengers can then search available offers, and get in touch with the driver of their choice.
We provide a range of features to create a secure, reliable, trust-based community and easy connections between drivers and passengers. For instance, members specify how chatty they are on the scale “Bla”, “BlaBla” and “BlaBlaBla”, hence the name BlaBlaCar. Members rate one another after travelling together, allowing them to build trusted reputations in the community, and contact details are verified.
BlaBlaCar is currently used by more than 500,000 people every month across Europe. The community, already numbering 2.5 million members, has been growing rapidly since 2009, in great part due to rising fuel costs and expensive rail fares.
http://www.blablacar.com
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause?
In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely.
More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
Loic Le Meur's keynote on the Sharing Economy as he studied the theme for his upcoming conference LeWeb London on June 5-6 http://london.leweb.co video of the talk available at http://www.youtube.com/watch?v=mYvVDXOARWM
How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
It is important, no matter what the environment or situation, to remain productive and make the most of your time. Our latest work hack will guide you on how to optimise your time to achieve the most of your working day.
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
You studied several copywriting books.
And read blog post after blog post about writing.
But writing your own web copy?
It’s a struggle.
You know the grammar is fine.
But the copy sounds bland. Perhaps even a little too salesy.
You read, and re-read your copy. You can’t quite put your finger on it. What’s wrong? How can you improve it? And persuade more people to buy?
Today I’ve assembled 17 examples of yucky copy. And I tell you exactly what’s wrong, and how to improve it.
Enjoy
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
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A Business Strategy is a set of moves and actions that are used to attract customers, compete successfully, strengthen performance, and achieve organizational goals. It outlines how business should be carried out to reach the desired ends. This Business strategy presentation template includes the most known and used strategic models, charts, and graphs and is a must-have tool for creating your successful strategy presentation.
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14. four rings of innovation business model innovation product & service innovation process innovation technology innovation
15. which one of your examples qualify as business model innovation ?
16. “ Business model innovation matters” and it is a top priority of CEOs
17. Operating Margin Growth in Excess of Competitive Peers compound annual growth rate over five years [Source: IBM, CEOs are expanding the innovation horizon: important implications for CIOs]
18. Benefits Cited by Business Model Innovators percent of respondents [Source: IBM, Global CEO Study 2006]
36. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS ACTIVITY CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS INFRASTRUCTURE CUSTOMER OFFER FINANCE a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams DISTRIBUTION CHANNELS [Osterwalder (2004) The Business Model Ontology] business model framework
40. describing how a wealth management bank acquires its clients what value proposition do you offer, to which customer segments ?
41. VALUE PROPOSITION CUSTOMER SEGMENTS value proposition 1 value proposition 2 … target customer 1 target customer 2 … CUSTOMER OFFER what value proposition do you offer, to which customer segments? (model)
42. what value proposition do you offer, to which customer segments? (example) spectacular offensive football fans CUSTOMER OFFER advertising space & high visibility advertisers … …
45. VALUE PROPOSITION COMMUNICATION & DISTRIBUTION CHANNELS value proposition 1 value proposition 2 … channel 1 channel 2 … OFFER how do you reach your customers? (model) CUSTOMER SEGMENTS target customer 1 target customer 2 … CUSTOMER
46. spectacular offensive football stadium & box office CUSTOMER OFFER how do you reach your customers? (example) club owned TV channel fans mobile phone TV advertising space & high visibility sales force advertisers
48. VALUE PROPOSITION CUSTOMER RELATIONSHIP value proposition 1 value proposition 2 … mechanism 1 mechanism 2 … OFFER CUSTOMER SEGMENTS target customer 1 target customer 2 … CUSTOMER how do you build relationships with your customers? (model)
49. spectacular offensive football personalized website (ticketing) CUSTOMER OFFER team blog (RSS) fans … how do you build relationships with your customers? (example)
50. how do you earn your money with this business model?
51. VALUE PROPOSITION REVENUE STREAMS value proposition 1 value proposition 2 … revenue stream 1 revenue stream 2 … OFFER CUSTOMER SEGMENTS target customer 1 target customer 2 … FINANCE how do you earn your money with this business model? (model)
52. spectacular offensive football ticket sales FINANCE OFFER TV channel subscriber fees fans mobile phone TV subscriber fees advertising space & high visibility advertising revenues advertisers how do you earn your money with this business model? (example)
83. selling stuff on the Web IT infra customer relationships mass customer data services Amazon.com data grid partners selling stuff Amazon S3 Amazon.com Internet API Web2.0 companies warehousing & distribution distribution content management product selection A9 product search data storage fees product search search engine revenues e-commerce sites Internet marketing
93. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS ACTIVITY CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS DISTRIBUTION CHANNELS [Osterwalder (2004) The Business Model Ontology] various starting points / depending on context
100. … 38 man/days Project C1 Distribution Channels 120 man/days Project V2 10 man/days Project V1 Value Proposition Target level KPI (measure) Estimated workload Project name Area
101. 8. select the right teams and people -> make responsible
102. … 38 man/days Project C1 Distribution Channels Ms. Tee 120 man/days Project V2 Mr. Jan 10 man/days Project V1 Value Proposition leader Target level KPI (measure) Estimated workload Project name Area
110. what are the 5 most important competitive attributes that characterize a game console’s offer? (e.g. price, performance, design) attribute 2 e.g. price attribute 1 e.g. performance group warm-up
111.
112.
113.
114. attribute 1 attribute 2 attribute 3 attribute 5 1 - low 5 - high 3 - medium bank’s performance [Kim & Mauborgne (2002) Charting Your Company's Future] draw a value proposition attribute 4
123. Goldcorp mining low costs through open exploration CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS exploiting mines “ geology prize” 500’000 $US REVENUE STREAMS DISTRIBUTION CHANNELS Goldcorp publicly shared all of its geological data and offered US$ 500’000 in prizes for determining where they might find the next 6 million ounces of gold research
126. Skype free VoIP & value added services software development website global (non segmented) deliver voice & video quality “ eBay” large scale low margin internet software development free voice-over-IP VoIP telephony & value-added services
127. 1291 Cityhomes low cost accommodation New York low cost CUSTOMER RELATIONSHIPS the cost sensible renting out rooms keep down costs apartment owners rents DISTRIBUTION CHANNELS find demand young curious Swiss low-cost hotel/rental in New York City
128. Tecnovate low-cost multi-lingual call center outsourcing low cost CUSTOMER RELATIONSHIPS European corporations ACTIVITY CONFIGURATION keep down costs “ import” young curious Europeans to India to work REVENUE STREAMS DISTRIBUTION CHANNELS business process outsourcing “up-side down” in India
129. Netflix (niche) movies over the Internet COST STRUCTURE profile specialized clientele ACTIVITY CONFIGURATION large movie database independent films REVENUE STREAMS Web online movie rental (with large niche movie database)
131. sodi platforms VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS ACTIVITY CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS DISTRIBUTION CHANNELS
132. NetJets VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS ACTIVITY CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS DISTRIBUTION CHANNELS
133. house for all seasons VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS ACTIVITY CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS DISTRIBUTION CHANNELS
134. WISE VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS ACTIVITY CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS DISTRIBUTION CHANNELS
135. Blyk VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS ACTIVITY CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS DISTRIBUTION CHANNELS
136.
137. myfootballclub VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS ACTIVITY CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS DISTRIBUTION CHANNELS
140. all photos from Flickr under a creative commons license authors indicated in comment page of ppt
141. When you stop learning, you stop competing. We scan the knowledge universe for you, across disciplines and industries. We transfer the best methods, tools and theory in business to your organization. we build knowledge Change does not happen accidentally it has to be managed. We help you align strategy, people and processes with respect to your organizational culture and values. we manage change Specific problems require specific skills that you do not necessarily dispose of in-house. Through our interdisciplinary network we connect you with leading domain experts. we connect Having a great vision is not sufficient - implementation counts. We help you reconcile long term views with short term actions. We make strategy everyone's job by translating it into pragmatic and prioritized projects. we operationalize Nobody knows your business environment better than yourself. We co-design your strategic vision by building on your knowledge. Through group thinking we find the right answers to the right questions together we co-create
144. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS INFRASTRUCTURE CUSTOMER OFFER FINANCE a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams
145. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS gives an overall view of a company's bundle of products and services portrays the network of cooperative agreements with other companies describes the channels to communicate and get in touch with customers describes the arrangement of activities and resources explains the relationships a company establishes with its customers sums up the monetary consequences to run a business model describes the revenue streams through which money is earned describes the customers a company wants to offer value to outlines the capabilities required to run a company's business model INFRASTRUCTURE CUSTOMER OFFER FINANCE describing a company’s business model
146. VALUE PROPOSITION value proposition 1 value proposition 2 … OFFER describing a company’s offer
147. VALUE PROPOSITION TARGET CUSTOMER value proposition 1 value proposition 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing who a company offers value to
148. VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing how a company reaches its customers
149. VALUE PROPOSITION TARGET CUSTOMER CUSTOMER RELATIONSHIP value proposition 1 value proposition 2 … relationship type 1 relationship type 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing the relationships a company builds
150. TARGET CUSTOMER REVENUE STREAM revenue stream 1 revenue stream 2 … target customer 1 target customer 2 … FINANCE VALUE PROPOSITION value proposition 1 value proposition 2 … OFFER CUSTOMER describing how a company makes money
151. CORE CAPABILITIES VALUE PROPOSITION core capability 1 core capability 2 … value proposition 1 value proposition 2 … OFFER INFRASTRUCTURE describing what capabilities are required
152. describing what activities are required VALUE PROPOSITION VALUE CONFIGURATION CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 core capability 2 … activity 1 activity 2 … INFRASTRUCTURE OFFER
153. describing the partners that leverage the business model VALUE PROPOSITION PARTNER NETWORK CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 core capability 2 … partner 1 partner 2 … INFRASTRUCTURE OFFER
154. VALUE PROPOSITION COST STRUCTURE cost account 1 cost account 2 … value proposition 1 value proposition 2 … FINANCE INFRASTRUCTURE OFFER describing the costs of a business model CORE CAPABILITIES core capability 1 core capability 2 …