The company that designs the space,
is best positioned to dominate it.
This simple, powerful idea is changing the way people think about company building. To increase the odds, savvy technology CEOs are proactive about designing their product, their company and their category.
Category design is the discipline of creating and monetizing new markets. It is a strategy for taking control over the development of a new market. The goal of category design is to create a new space and become the Category King.
Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)Fabien Grenet
Slide utilisé dans le cours n°1 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Sam Altman.
Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-1-how-and-why-to-start-startup
Eric Ries, Author/Speaker/Consultant, The Lean Startup500 Startups
Presentation by Eric Ries (Author/Speaker/Consultant, The Lean Startup) at the 'Lean Startup, Lean Investor' event on November 3, 2010 (Produced by 500 Startups & Nokia/Nokia Growth Partners)
The Product Market Fit Cycle (Updated to v. 2.0)Carlos Espinal
This presentation was used for my talk at HowToWeb 2014 in Bucharest Romania and is the updated presentation to my blog post on the subject - http://thedrawingboard.me/2013/05/03/the-product-market-fit-cycle/
Every startup begins with an idea. This is a talk on how to come up with startup ideas and how to use validation to pick the ones worth working on. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=GkmiE8d_5Pw
Only 12% of seniors in the US are on Netflix.
Netflix for seniors is a project that exposes this gap in the Market, while providing a strategy that brings the Joys of Technology to our most prized generation.
*This project was put together during my last semester at Grad school. Under the guidance of Paris Daniell
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)Fabien Grenet
Slide utilisé dans le cours n°1 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Sam Altman.
Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-1-how-and-why-to-start-startup
Eric Ries, Author/Speaker/Consultant, The Lean Startup500 Startups
Presentation by Eric Ries (Author/Speaker/Consultant, The Lean Startup) at the 'Lean Startup, Lean Investor' event on November 3, 2010 (Produced by 500 Startups & Nokia/Nokia Growth Partners)
The Product Market Fit Cycle (Updated to v. 2.0)Carlos Espinal
This presentation was used for my talk at HowToWeb 2014 in Bucharest Romania and is the updated presentation to my blog post on the subject - http://thedrawingboard.me/2013/05/03/the-product-market-fit-cycle/
Every startup begins with an idea. This is a talk on how to come up with startup ideas and how to use validation to pick the ones worth working on. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=GkmiE8d_5Pw
Only 12% of seniors in the US are on Netflix.
Netflix for seniors is a project that exposes this gap in the Market, while providing a strategy that brings the Joys of Technology to our most prized generation.
*This project was put together during my last semester at Grad school. Under the guidance of Paris Daniell
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
The Play Bigger Data Science Team discovered powerful new insights into how U.S. VC-backed companies create enduring value.
Then HBR wrote a feature story around the Play Bigger Discoveries. What follows is the report behind the story.
For Free.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Millennials & Money: One Generation, Many Goals & ValuesEdelman
In the 2016 Millennials & Money research, the Edelman Financial Services Sector and Edelman Intelligence teams explored the role of money and financial services in the lives of Millennials throughout the U.S. The research revealed their beliefs and attitudes towards money and uncovered how their goals and values differ based on ethnic and cultural backgrounds.
Read more: http://edl.mn/20R27Tj
How to Survive and Thrive in the post-Covid EraDavid Skok
This presentation starts by looking at the huge global forces that are currently reshaping the world, triggered by Covid. It then drops down layer by layer, to finally show how you need to react as a SaaS business to set up for success in a changed world.
These are the slides that I used in my presentation at SaaStock Remote 2020 on June 10th.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
The email templates that Outreach used in our first Agoge Sequence emails. Inspiration for sales development content writing.
Original Article: https://www.linkedin.com/pulse/writing-copy-closers-blueprint-2x-response-rates-sam-nelson/
Let's talk about the job of a product manager and how to do it really well. Based off of this post: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec#.v0kdyf816
The Play Bigger Data Science Team discovered powerful new insights into how U.S. VC-backed companies create enduring value.
Then HBR wrote a feature story around the Play Bigger Discoveries. What follows is the report behind the story.
For Free.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Millennials & Money: One Generation, Many Goals & ValuesEdelman
In the 2016 Millennials & Money research, the Edelman Financial Services Sector and Edelman Intelligence teams explored the role of money and financial services in the lives of Millennials throughout the U.S. The research revealed their beliefs and attitudes towards money and uncovered how their goals and values differ based on ethnic and cultural backgrounds.
Read more: http://edl.mn/20R27Tj
How to Survive and Thrive in the post-Covid EraDavid Skok
This presentation starts by looking at the huge global forces that are currently reshaping the world, triggered by Covid. It then drops down layer by layer, to finally show how you need to react as a SaaS business to set up for success in a changed world.
These are the slides that I used in my presentation at SaaStock Remote 2020 on June 10th.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
The email templates that Outreach used in our first Agoge Sequence emails. Inspiration for sales development content writing.
Original Article: https://www.linkedin.com/pulse/writing-copy-closers-blueprint-2x-response-rates-sam-nelson/
Let's talk about the job of a product manager and how to do it really well. Based off of this post: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec#.v0kdyf816
En esta presentación se podran observar los diferentes procedimientos que se realizaron en la practica de SOLUCIONES Y DILUCIONES y los instrumentos, materiales y reactivos que se emplearon.
It's Social Media time.
La diferencia entre una estrategia de presencia en Internet tradicional y una estrategia Social Media es que si eres 2.0 estás más cerca del Mercado y de tus objetivos.
Nummer in een Google, zeer uitgebreide Google trainingGezondheid Acties
Ga naar http://academy.imnl.nl voor mooie video's over Internet Marketing.
Geld verdienen als bedrijf met Internet Marketing Strategie
Alles over Internet Marketing
Nummer 1 in Google
Co-Author of the book, Rockstar Entrepreneur, Ben Littlefield and Laura Capes hold a bootcamp style seminar to help entrepreneurs - new and veteran alike - get on track and learn the tools of modern entrepreneurial warfare...
Marina Hatsopoulos. Entrepreneur, Director at Cynosure and Levitronix Technologies; Advisor, MIT Enterprise Forum Greece, The EGG accelerator, OK!Thess
5 Things You Need to Do to Create a Category (and What Makes Them Super Hard)...saastr
Building a company is hard enough, but what if there's no clear market to launch into? That's the situation Gainsight CEO Nick Mehta and CMO Anthony Kennada found themselves in when they joined the company that would become Gainsight in 2013. There was no playbook for category creation, so they built their own—and catapulted Gainsight into one of the fastest growing private companies in the world. Join Nick and Anthony for an open and honest look into their playbook for building the Customer Success category: the needle movers, the mistakes, and everything in between.
5 Things You Need to Do to Create a Category (and What Makes Them Super Hard)Anthony Kennada
Building a company is hard enough, but what if there's no clear market to launch into? That's the situation Gainsight CEO Nick Mehta and CMO Anthony Kennada found themselves in when they joined the company that would become Gainsight in 2013. There was no playbook for category creation, so they built their own—and catapulted Gainsight into one of the fastest growing private companies in the world. Join Nick and Anthony for an open and honest look into their playbook for building the Customer Success category: the needle movers, the mistakes, and everything in between.
Category creation-how-to-build-a-brand-that-customers by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...How to Web
Travis Wright is a Marketing Technologist, Consultant, Keynote Speaker, Entrepreneur, Data & Analytics Geek, Tech Journalist, Startup Growth Hacker, and Stand-up Comic. He is the former global digital and social strategist at Symantec for the Norton brand. Over the past 15 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to Fortune 10. He is also a columnist at Inc. Magazine and he kindly accepted our invitation to take the stage last year at How to Web Conference www.howtoweb.co and share his expertise with the tech community.
New company from Houston, TX launches medical breakthrough product now available to everyone! The first true patented medical technology to MLM markets finally arrives...
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
Getting funded sometimes seems like a career itself (and indeed it is a big part of the CEO’s responsibilities). In order to succeed, need to understand both the rules of the game and the equipment – without these you may squander some of your most valuable resources - time and relationships. Two keys communication tools are the Executive Summary and the PowerPoint Presentation (Pitch Deck). This forum will help you understand how these tools are used to generate a face-to-face meeting, make a persuasive and memorable presentation, and then follow through with the details needed for investors to begin their due diligence process.
Join us for a LIVE WEBINAR that identifies the key reasons why most business fail and the factors that are found in those that succeed. During the webinar, Growthink's co-founder and CEO Jay Turo will uncover the pitfalls that entrepreneurs and managers just can't seem to avoid, and reveal best practices for successfully growing and exiting your business.
www.DreamCerity.com
Industry experts predict this could be the next Billion Dollar Giant. Let me show you how to turn a few hours a week with our proven simple system into potentially $1000’s per month with a powerful home-based business marketing a unique, patented product that has ZERO competition. www.DreamCerity.com
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. The company
that designs
the space is
best
positioned to
dominate it.
This simple, powerful
idea is changing the
way people think
about company
building.
To increase the odds,
savvy technology
CEOs are proactive
about designing their
product, their
company and their
category.
4. Less than 1% of VC-backed technology
companies are ever worth $1B or more.
Play Bigger
Time To Market Cap Report
5. Since 2000 the United States has
produced only 83, $1B+ market cap
technology companies.
Play Bigger
Time To Market Cap Report
6. Winning technology companies are growing in value
almost 3X faster now vs. the early part of this century.
Leading consumer tech startups are growing market
cap at more than $600m per year.
Leading enterprise companies are growing
market cap at more than $100m per year.
Play Bigger
Time To Market Cap Report
Survival of the Fastest
7. A 6 year old startup that is not worth $500m today,
will likely never be worth a $1 billion.
22. Company Design:
How you want you organization to work.
Product Design:
How you want your technology to work.
Category Design:
How you want your market to work.
Category
Category
King
23. The Category Is The Strategy
• Customers need new categories as
mental tags to organize new products
in their minds
• Before customers care about what a
new product does they have to
understand what problem it solves
• Categories create hierarchies of value
• Must have
• Nice to have
• Not interested
Rapid innovation creates rapid confusion.
25. Category Design Strategy
Traditional Strategy Category Design Strategy
• Focus on products &
sales
• Existing TAM
• Known problem
• Sales / mktg push
• Product plans
• Partners
• Focus on product, sales &
category
• Category potential
• New problem
• Market pull
• Category blueprint
• Category ecosystem
26. Marketing Vs. Category Design
Marketing Category Design
• Compete for share
• Compete for market cap
• Existing competition
• Capture demand
• Messaging
• Evangelize features
• Attack competitors
• Create new space
• Create new value
• No competition
• Create market pull
• Point of View
• Evangelize category
• Attack the problem
27. Too much is at stake to leave the category to
chance.
30. About Play Bigger
Play Bigger is on a mission to help great company builders increase the odds of
winning.
We specialize in Category Design - the discipline of creating and monetizing new
markets. It is a strategy for taking control over the development of a green-field
potential. The goal of category design is to create a new space and become the
Category King.
As audacious as it may sound, we aspire to improve the win rate across our industry by
making category design a core competency practiced by the best technology
companies. Just like you can design a great company and a great product, you can
and should design a great category. And category design works for both startups and
existing companies looking for a growth breakthrough.
Based in the San Francisco Bay Area, Play Bigger was founded by Dave Peterson, Al
Ramadan and Christopher Lochhead - former entrepreneurs and operating executives
turned advisors. More information about Play Bigger can be found at the
www.playbigger.com and by following the company on Twitter @playbiggeradv,
Facebook, and Linkedin.
31. Copyright property of Play Bigger Advisors, LLC
For permission to use any of this copyright protected property
contact mary@playbigger.com
This information is solely for informational purposes. Objects in mirror are closer than they appear. Coffee is
a hot beverage that will burn your crotch. In the event of a water landing, pray your airplane captain is “Sully”
Sullenberger. Johnny Cash was right. Party on Wayne.
The materials contained herein are copyright property of Play Bigger Advisors, LLC. This content may not be
reproduced or redistributed, in whole or in part, without the prior written consent of Play Bigger Advisors,
LLC. This document does not constitute conveyance of any intellectual property rights. Play Bigger Advisors,
has created materials, methodologies, and practices that are proprietary. All intellectual property associated
with these works and any derivatives works are the property of Play Bigger Advisors, LLC.
No part of this document may be reproduced by any mechanical, photographic, or electronic process, or in
any form of a phonographic recording, nor may it be stored in a retrieval system, transmitted, or otherwise
copied for public or private use without written consent from Play Bigger Advisors, LLC.
WARNING: All products contain nuts.