1. LAURA GRANZELLA
KEY COMPETENCIES
Entrepreneurship & Business Acumen
 6 years of experience as the owner and operator of two wholesale brokerage companies, Artisan
Brands of Hawaii and G & G Brokerage, which represent a variety of wines, spirits, and foods
including Olive-it, Agwa de Boliva liquer, Daily’s Cocktails, and Campeón Tequila.
 Strong financial acumen with P&L responsibility including budgeting, sales forecasting, financial
reconciliation, accounting, and business taxes.
 Accountable for driving top line profitability, controlling expenses, managing inventory, product
ordering, client relations, staffing, and event planning.
 Co-lead the team that increased Jägermeister sales over 160% during a three year period.
 Received recognition as the Top Salesperson in the U.S. at Sidney Frank Importing in 1990.
Leadership
 Senior Leadership roles including California State Sales Manager for White Rock Distillers and
Regional Manager for Sidney Frank Importing Co. with territory responsibility for Northern
California, Alaska, Hawaii, Oregon, and Washington.
 Supervised and led a team of 30 promoters with responsibility for their recruitment, training, and
customer service in promoting brands and product lines through sampling at corporate events,
hotels, retail outlets, and club promotions.
 Conducted sales and product knowledge training for up to 300 sales staff and distributors.
Ensured that the teams were trained in the features and benefits of the products to allow them to
easily interact and explain the selling points to customers.
 As the Medical Instructor for Industrial Emergency Council, conducted Medic First Aid courses to
corporate accounts and teams of up to 75 people.
Customer Service & Client Relations
 Proven ability in developing client relations, cultivating leads and generating business growth.
Successfully liaised with manufacturers, buyers, and key business stakeholders to promote the
brands and product lines that I represented.
 Developed key stakeholder partnerships with hotels, restaurant and retailers including Walmart,
Safeway, and Kmart. With G & G Brokerage, awarded the sales contract for the Army Air Force
Exchange Services (AAFES) throughout the Hawaiian Islands.
 Responsible for training and developing the team in all aspects of customer service, event
execution, and sales promotion.
Sales & Marketing
 Planned, coordinated, and executed various promotional events to improve brand awareness and
drive top-line revenue, including night club sponsorships, restaurant promotions, and retail in-
store sampling.
 Worked closely with the corporate teams on package development, sales material, and
disseminating advertising and marketing collateral.
 With White Rock Distillers, led the efforts in building the new sales and marketing team.