Carolyn Hryciuk has over 25 years of experience in retail excellence, business development, and consumer packaged goods. She has a proven track record of increasing sales by 10-15% through developing effective relationships and executing strategic display plans. Her roles at Dannon, Bimbo Bakeries USA, and Tyson Foods demonstrate her skills in key account management, gaining new authorizations, and driving sales growth through consultative selling and collaboration. She is passionate, results-focused, and skilled in identifying opportunities to increase distribution and capitalize on marketing.

1. CAROLYN SUE HRYCIUK
3568 Earle Ave SW
Grandville, MI 49418
616 254 – 9018 Cell cshryciuk@att.net www.linkedin.com/in/cshryciuk
Retail Excellence – Business Development – Consumer Packaged Goods – Direct Store Delivery
Increasing sales 10% by developing effective relationships at Meijer. Develop and execute display plan-o-grams to deliver
retail excellence at store level in multiple markets. Utilize reports and consultative selling skills to drive perishable item
efficiencies. Passionate, result focused, retail excellence and business development professional.
Retail Skills - Expertise
Identify Opportunities Increase Distribution Points Initiating Plan-O-Grams
Develop Strategic Displays Develop Pro-Active Retail Tools Retail Broker Training
Leading Retail Teams Work with Multiple Managers Capitalize on Marketing
Sales Skills - Expertise
Key Account Management CPG & DSD Industry Knowledge Productive Relationships
Strategic Planning Sales & Revenue Growth New Item Authorizations
Deliver IncrementalBusiness Efficient Trade Spend & Expenses Implementing Seasonal Items
Personal Qualities
Passionate & Enthusiastic Honest & Act with Integrity Self-Disciplined & Motivated
PROFESSIONAL EXPERIENCE
The DANNON COMPANY – White Plains, NY 2013 – 2014
Key Account Manager – Spartan Nash and Marsh Supermarkets
Managed $8.5MM annual sales dollars by creating and maintaining strategic, profitable base business, promotions and new
item authorizations. Collaborated internally to execute customer’s objectives driving beneficial sales growth and retail
excellence.
 Gained authorization of 50 new items total for Spartan Nash and Marsh Supermarkets.
 Utilized consultative selling skills to increase Superfridge allotments by 44% resulting in profitable growth.
 Executed the transition of Evian Water from the DSD channel to the Warehouse channel improving customer
relationships, strategic plans and implementation for Spartan Nash and Marsh Supermarkets.
BIMBO BAKERIES USA
(Formerly Sara Lee Bakery) - Horsham, PA 2010 - 2012
Portfolio Development Manager – Meijer and Marsh Supermarkets (Direct Store Delivery)
Recruited from the Hillshire Brands division to revitalize business relationships, solidify base and promotional business and
make Sara Lee Fresh Bakery a viable business partner with both Meijer and Marsh.
 Increased sales dollars 10% and pounds 15% during the first 18 months, following a 3 year negative trend.
 Secured 9 new item authorizations delivering top line growth: $1.8MM sales dollars and 1MM pounds.
 Developed and implemented Plan-O-Grams focusing on 5 core items to ensure retail excellence at store level in
multiple markets delivering profitability and contributions to the annual plan.
 Collaborated with operations including 5 Zone Vice Presidents and 33 District Managers optimizing retail execution.

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TYSON FOODS - (formerly Hillshire Brands) Downers Grove, IL 1990 - 2009
Retail Development Manager 2005 - 2009
Selected by Team Lead to establish, enhance and nurture relationships among Meijer Retail Operations. Communicate, led
and trained assigned broker partners on Sara Lee products, marketing promotions, holiday tactics and Meijer specific
initiatives. Organizational changes in 2008 increased responsibility including Roundy’s, Spartan Stores, Kroger Detroit, Marsh
Supermarkets and Piggly Wiggly Midwest.
 Trained, directed and partnered with 8 retail broker teams perishable product teams and wall to wall teams to deliver
ACV, secondary displays and in-store execution.
 Collaborated with key account managers and retail teams increasing total points of distribution 67.3 points.
 Achieved speed to shelf goals (80% ACV in 6 weeks) on new items; indexing 119% to goal.
 Delivered +11 points of distribution during 2nd
quarter distribution drive on Hillshire Farm Ultra-Thin products.
 Partnered with Key Account Managers, Retail Team and Meijer Leadership improving product mix & availability.
TYSON FOODS - (formerly Hillshire Brands) Downers Grove, IL
Senior Business Manager Shared Lunch/Dinner – Spartan Stores 2002 - 2004
 Gained 30 new item authorizations among 7 leading Brands in multiple categories delivering 6% volume growth.
 Partnered with the Sara Lee dedicated retail team executing holiday pre-sells with a 301% index vs. last year.
TYSON FOODS - (formerly Hillshire Brands) Downers Grove, IL
Sales Development Manager - Spartan Stores 2000 – 2002
 Generated sales of 2.7MM pounds annually with expenditures of only $225K annually = .08/lb.
 Drove Ball Park dollar share +6.5pts in Grand Rapids, +2pts in Detroit and +2.3pts in Toledo.
TYSON FOODS - (formerly Hillshire Brands) Downers Grove, IL
Assistant Brand Manager – West Virginia Brand 1999 – 2000
 Managed 17.2MM pounds of the West Virginia Brand and delivered established profit margins.
 Grew West Virginia Brand 1.5# thick sliced bacon distribution 5 points nationally.
 Awards:
1. #1 Club 8 times
2. Most Improved Forecasting Accuracy
3. Best MAPS Packet
4. State Fair Corn Dog Contest
5. Greenbrier West Virginia Incentive
6. West Virginia Brand Holiday AD Contest
7. Ball Park Brand New Item Contest
8. Breeze to the Keys Incentive
Volunteer Activities
MAHA Score Box Volunteer American Red Cross Blood Donor Donation Coordinator – Non Profit Charities
EDUCATION - Muskingum College, New Concord, OH
Bachelor of Arts Degree