Resume

1. September 2013 to Current
January 2004 to January 2008
January 2001 to September 2013
Michelle Blair Terrell
Executive Profile
A Sales, Franchising and Retail Executive with verifiable year-after-year success achieving revenue, profit and
market growth objectives. Extensive experience managing all aspects of business from startup to re-engineering.
Highly successful in building sales, brand and vendor relationships driving cost reduction and margin increases.
Skill Highlights
Multi Unit Retail Sales/Operations/Management
Advertising Sales/Management
Franchise Sales /Operations and Compliance
Location Design/Construction Management
CRM/KPI Strategist
Marketing and Advertising
Brand Management/Merchandising
Human Resources-Recruit, Train, Supervise
Business Plan Preparation
Vendor Relations, Partnerships and Negotiations
P&L Management/Budgeting Expertise
Shrink Reduction/Loss Prevention
Revenue and Market Expansion
Supply Chain Optimization
Product/Packaging Development
Professional Experience
VMR Products
DIRECTOR OF FRANCHISING, RETAIL and INTERNATIONAL MERCHANDISING
Miami, FL
The largest e-cigarette/vaporizer manufacturer world wide. Hired to develop the retail identity throughout the
United States:
Lead four successful product launches throughout the US.
Established retail distribution channel of 50,000 C-store locations and 15,000 specialty stores.
Generates $10 million in incremental annual revenue.
Designed and implemented Flagship Store.
FDD documentation preparation/Franchise offering nationally and internationally.
Designed Retail Kiosk. Produced standardized merchandising molds for product placement and brand
integrity.
Pioneered quarterly strategies and framework to achieve organizational goals and objectives.
Design and construction of US E-liquid Production Facility.
Conduct market analysis, intelligence and annual plan development for up-to-date market changes,
quarterly reviews/performance of retail outlets to the company's board members.
Insure compliance, trade terms and conditions to legal and regulatory requirements.
Manage evaluations, selection, certification and supervise retail performance and compliance.
Tiempos Del Mundo (Washington Times)
VICE PRESIDENT OF ADVERTISING
Miami, FL
A Newspaper division of United Press International and a sister publication to the Washington Times. Hired to
review the continuous demise of the Spanish language edition.
Re-engineered Operations and Sales Divisions.
Reduced cost and production by 50% by reducing from 15 publications to four regional and one
international editions.
Enabled the life of the newspapers to an additional 5 years.
Cookies By Design
REGIONAL DIRECTOR, OWNER
Miami, FL
The originally "Cookie Bouquet Company". Started as a hobby and a dream; became a career. Offering decorated
cookies, cupcakes, candy to retail and wholesale customers.
Owned and operated four award winning national franchise locations.
Revenues totaled over $2 million per year in sales.
Secured licensing agreements with Disney, Target, PAWS (Garfield) and Trading Spaces.
Secured product distribution agreements with Universities, Professional sports teams, Hospitals and
16330 SW 80th Ave, Miami, FL 33157 - (305) 915-1501 (C) - michelleblair@hotmail.com

2. January 1999 to January 2001
January 1997 to January 1999
January 1992 to January 1994
January 1990 to January 1992
January 1987 to January 1990
1-800- Flowers .
Developed Regional Co-op amongst Franchise owners increasing revenue by 27%.
Awarded "Top Producing Franchises of the Year" several consecutive years.
Regional Director - tri-state area of franchise compliance.
Regional Advertising Director - create, design and implement media buys for tri-state region.
Real Media, A Publigroupe Company
VICE PRESIDENT OF ADVERTISING
Miami, FL
Advertising agency and sales representation firm targeting the Latin American and US Hispanic Markets.
Developed the world's largest representation firm of brand name newspaper and portal sites. Reforma, El-
Clarin, Groupo El Diarios, Double click.
Managed Sales and development team of 40 in the United States, Latin America and abroad.
Generated over $5 million in annual online advertising revenue in year one.
Spearheaded the world's largest dual representation firm of brand name newspapers and portals,
representing more than 300 sites in Latin America.
Miami Herald Online
ADVERTISING MANAGER
The Miami Herald's online division of Knight-Ridder Newspapers,
Pioneered Internet University training 1000 Knight Ridder Sales Representatives how to sell/bundle
online packages.
Managed a staff of 32.
Developed portals herald.com, elnuevoherald.com, Miami.com, cars.com, homehunter.com
Generated a 300% increase in online advertising sales for Classified Ventures.
Ocean Drive Magazine
DIRECTOR OF ADVERTISING AND PRODUCTION
Miami Beach , FL
Florida's hottest lifestyle magazine, in 3 languages and distributed internationally.
Successfully launched startup publications - Ocean Drive, Miami City Guide and Computer News
International.
Created Media kit, profile and sales materials.
Profitable publication in its second edition.
Managed a staff of 8 sales people producing over $200k per publication.
Produced a 50% editorial and 50% advertisement publication monthly.
A bilingual publication with international distribution.
Managed the production and printing monthly.
Computer News International
SALES MANAGER
Multilingual computer trade publication distributed in US and Latin America.
Managed sales team of 4.
Trilingual publication; English, Spanish, Portuguese
Established 10,000 distribution locations.
Managed production and printing monthly.
Prepared Bulk Mail distribution.
Bell South Yellow Pages
DISTRICT SALES MANAGER
St. Louis , Missouri
Traveling premise sales, promoting yellow page advertising in the Central States Division.
Education
Southern Illinois University
Associate of Arts: Marketing and Advertising
Edwardsville, Illinois
Marketing and Advertising