1. F. RODOLFO JIMENEZ
4556 Pecan Valley drive  Plano, TX 75093
E-mail: rjimenez@ggienergyinc.com; frj@profitmania.net Direct: (972) 310-1042
GGI Energy, Inc. Partner, President & COO
Founder & CEO, ProfitMania, LLC
Done business in 15+ countries including Brazil, Argentina, México, Honduras, Ecuador, Guatemala,
Costa Rica, El Salvador, Spain, Indonesia, Italy, Latvia, Spain and England.
Strong background in US, Central American and South American markets and business management.
Instrumental in generating $9 billion in sales during career.
Passionate about making a contribution to society and building sustainable projects.
Multi-cultural STRATEGIC BUSINESS and INTERNATIONAL EXECUTIVE providing 20+ years of results in the
consumer package goods and restaurant retail industries. Major areas of expertise include general business
management, financial planning, business/franchise start-ups, revenue and profit acceleration strategies, project
funding and multi-cultural workforce management. Career reflects tenure with a Fortune 100 company, one of the
world’s largest communication groups, and one of the largest restaurant chains in Latin America.
Operational background includes accomplishments in start-up management, operations, change
management, strategic corporate direction, brand vision creation, and corporate cultural development. Delivered
strong results by leveraging in-depth business knowledge in operations, supply chain management, sales, marketing,
real estate and construction activities, business finance, strategic business planning and franchise operations.
Achieved success despite working in unstable international markets.
Recognized as a specialist in franchise/business start-up leadership and brand identity, international brand and
business expansion, development, and management. Considered a visionary international executive and forward-
thinking businessman by colleagues.
OVERVIEW OF CAREER QUALIFICATIONS
Operational Leadership  Strategic Business Planning
Brand Development, Recognition, and Management  Strategic Alliances and Partnerships 
Department Start-ups  Market Development and Growth  Multi-Site Location Management
US Hispanics, Latin American Markets and Consumer Knowledge  International Market Expansion  New Business
Development  Corporate Vision Development  Cultural Development and Management  Emerging Market
Management  Market Turnarounds  Sales and Marketing  Supply Chain Management  Team Building
EXECUTIVE CAREER HISTORY
PARTNER, PRESIDENT & COO, GGI ENERGY, INC. – Plano, TX ................................................... 2010
GGI Energy’s holds proven Japanese technology to transform waste into energy. GGI is launching this
technology globally, building its organization and developing the support and management systems to
ensure rapid and successful deployment.
FOUNDER & CEO, PROFITMANIA, LLC – Dallas, TX .................................................................... 2009
ProfitMania, LLC provides consulting services to help customers expand and improve business profitability
by providing financial and marketing solutions to create sustainable added value and wealth.
POLLO CAMPERO – Dallas, TX ......................................................................................... 1998 to 2008
Largest Latin American chicken chain restaurant business; 37-year old company has over 300 locations in 11
countries, serves more than 75 million customers per year, and is headquartered in Guatemala.
EVP, BUSINESS DEVELOPMENT
Staff: 3 Direct Reports – VP of Real Estate and Construction, Marketing Director, and Supply Chain Manager
Directed a major initiative to help the Central American-based company establish a global presence and rapidly
accelerate annual revenue. Initially developed a business model to support expansion goals, took steps to
strengthen the corporate brand, and accelerated ROI and results of marketing programs in mature markets.

2. F. RODOLFO JIMENEZ MOBILE: (972) 310-1042 Page 2 of 2
Executive role involved intense concentration on global business development, general business management,
operations, new program and product introductions, strategic business partnerships, development and
management, brand identity, awareness, and management plans, integrated business strategies, new
operational tools and processes development, team building and leadership, and revenue and market growth
tactics. In charge of leading all start-up activities for new franchise restaurants.
 Led ambitious and driven business development teams that were catalyst in increasing sales from
$150 million to $400 million in a 10-year period.
 Accelerated brand recognition and awareness in an extremely competitive market by securing
coverage with major media outlets across the US, such as New York Times, Washington Post, Houston
Chronicle, Time Magazine, Newsweek, Los Angeles Times, MSNBC, CNBC, and other prominent media
outlets.
 Negotiated deal with Wal-Mart executives to establish restaurant businesses in their super center
stores.
 Catalyst in delivering the above-mentioned $250 million gain by leading the start-up of new units in
eight of the top 10 US markets such as Los Angeles and Washington, D.C.
 Directed team that opened a new restaurant in Los Angeles in 2002, and shattered all previous
sales records. New unit delivered $1 million in seven weeks. Exceeded this sales record when a new unit was
opened in Washington, D.C. – efforts produced $1 million in five weeks.
 Contributed to the success and rapid growth of company by helping the business expand from 99
units in Central America to 300 units in the USA, Spain, Mexico, Indonesia, and China.
THE COCA-COLA COMPANY – Rio de Janeiro, Brazil............................................................ 1995 to 1998
Fortune 100 company regarded as the world’s number one soft drink manufacturer which owns four of the top five
brands.
BRAND MARKETING DIRECTOR
Staff: 4 Direct Reports – Coca-Cola Brand Manager, Coca-Cola Light Brand Manager, Promotions Manager, and
Advertising Manager
Hired to strengthen relationship with bottling companies, halt declining market share, boost sales, profit, and
market share, and execute strategies to lower a $60 million marketing budget by 10-15%. Leadership role
focused on aligning the corporation and bottling companies on common goals, accelerating the global brand,
driving business operations, and meeting management’s financial expectations and goals.
 Paved the way for brand profitability growth of more than 10% ($22 million), accelerated sales by
$200 million, and slashed marketing expenses by $6 million after conducting a thorough analysis.
 Led launch of Coca-Cola Light to Brazilian markets, and helped push profit performance by more than
50% ($8 million).
 Contributed to the growth of brands by negotiating strategies alliances and property deals, and aligning
internal and external stakeholders with the company’s brand vision, position, and revenue growth plans.
McCANN-ERICKSON WORLDWIDE – Rio de Janeiro, Brazil .................................................. 1987 to 1995
World’s largest and most global experienced advertising agency with offices in more than 100 countries.
EVP, CLIENT SERVICES
Managed a 40+ person professional team that created advertising programs for Fortune 1000 companies in
Brazil. Focused the last six years on creating profitable advertising programs for Coca-Cola. Gained extensive
experience in brand development and awareness strategies, professional services management, strategic
business planning, budget development and oversight, team recruiting, management, and mentoring, and client
consulting and relationships. Managed three Account Directors.
EDUCATION & LANGUAGE SKILLS
Bachelor of Arts, Marketing and Communications  Loyola University, New Orleans, LA
Leadership and Management Graduate Programs, Columbia University, New York, NY
Fluent: Spanish, English and Portuguese