Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Search Engine Optimisation - SEO


Published on

SEO for beginners, for an audience who uses a content management system to update their keywords

  • Login to see the comments

  • Be the first to like this

Search Engine Optimisation - SEO

  1. 1. SEO Search Engine Optimisation <ul><ul><li>Reuben Jackson </li></ul></ul><ul><ul><li>Web Widgets Ltd </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  2. 2. Google Finds Pages Containing Keywords
  3. 3. Different Keywords = Different Results
  4. 4. Picking The Right Keywords <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> (Seasonality and Regionality) </li></ul><ul><li> (Seasonality and Regionality, and Rising Searches) </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Google suggest (that dropdown when you search) </li></ul><ul><li>Google Wonder Wheel </li></ul><ul><li>Yahoo assist (that dropdown when you search) </li></ul>
  5. 5. Google Wonder Wheel
  6. 6. Google Keyword Tool
  7. 7. Where to put the keywords <ul><li>Link text (on external page, e.g. home page) </li></ul><ul><li>Filename / URL </li></ul><ul><li>Meta Page Title </li></ul><ul><li>First Paragraph </li></ul>
  8. 8. Where to Put the Keywords <ul><li>First Paragraph </li></ul><ul><li>Meta Page Title (Browser Tab Title) </li></ul><ul><li>Filename / URL </li></ul><ul><li>Link text (on external page) </li></ul><ul><li>Plus generally in content </li></ul><ul><li>In Website Builder CMS: </li></ul><ul><ul><li>Page RENAME </li></ul></ul><ul><ul><li>Search Engine Optimisation Tab </li></ul></ul>
  9. 9. Where in the CMS? Google Search Result Title URL Filename
  10. 10. Where else in the CMS <ul><li>Page Edit or Intro (For primary content) </li></ul><ul><li>Search Engines Pages Meta Tags </li></ul><ul><li>Search Engines Categories Meta Tags </li></ul><ul><li>Pages Rename </li></ul><ul><li>Category Edit </li></ul><ul><li>Image Titles on Gallery </li></ul><ul><li>Product Titles </li></ul><ul><li>Image right click edit image description </li></ul><ul><li>Alt text when inserting image </li></ul>
  11. 11. Controlling your Search Results
  12. 12. One Page Per Key Phrase Not all searches go to a home page! But to a “Landing Page”
  13. 13. Targeting a keyphrase to one page
  14. 14. Landing Page - “Free Website Templates”
  15. 15. Gluing it together with link text
  16. 16. Linking and Page Rank Links = Referrals, Endorsement, Trust & Authority
  17. 17. Measurement of Success
  18. 18. Getting Links <ul><li>Blogs, Forums, Blog Comments </li></ul><ul><li>Twitter, Facebook, Social Media (NoFollow) </li></ul><ul><li>Friends in your region - Reciprocal </li></ul><ul><li>Friends in your industry - Reciprocal </li></ul><ul><li>Suppliers and Retailers </li></ul><ul><li>Testimonials </li></ul><ul><li>Encourage People to Link </li></ul><ul><li>Directories </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  19. 19. Getting to the top Source: SEO From Soup To Nuts - Eric Enge
  20. 20. Getting to the Top <ul><li>Different Phrase, Different Position </li></ul><ul><li>Position and relevance of keywords within the page content. </li></ul><ul><li>Who links/refers to your page </li></ul><ul><li>How important that referrer is </li></ul><ul><li>The Link Text </li></ul><ul><li>How many people look at your page </li></ul><ul><li>Past/future life of your domain </li></ul><ul><li>Where you are hosted, and how fast your website loads? </li></ul>
  21. 21. Statistics
  22. 22. Via AOL Search Data 2007 Stats; Rand Fishkin SEOmoz CEO
  23. 23. Long Tail Easier To Be # 1 Just less traffic on each
  24. 24. Common Pitfalls <ul><li>Rewording Keyphrases </li></ul><ul><li>Spaming / Hiding / Tricks </li></ul><ul><li>Doing Nothing </li></ul><ul><li>Focusing on Content Changes </li></ul><ul><li>Meta Keywords </li></ul>
  25. 25. Questions?