This document provides tips and strategies for search engine optimization (SEO) such as targeting specific keywords to landing pages, using keywords in page titles, URLs, headings and content, getting relevant links from blogs, directories and social media, and measuring success through search engine rankings and traffic. Keywords should be 3-4 words describing the business and include geography and expectations. The document recommends tools for finding relevant keywords and controlling search results.

1. SEO Search Engine Optimisation Reuben Jackson Web Widgets Ltd twitter.com/webwgt facebook.com/webwgt

2. Google Finds Pages Containing Keywords

3. Google Finds Pages Containing Keywords Jane and John welcome you to our beautiful home overlooking the sea. We can meet you at the airport. Our Lyall Bay Bed and Breakfast , situated in a beautiful home overlooking the sea close to Wellington airport, with free aiport transfers .

4. Different Keywords = Different Results

5. One Page Per Key Phrase Not all searches go to a home page! But to a “Landing Page”

6. Different Keywords, Different Results “The map below provides directions to our Lyall Bay homestay.” “Please view a selection of photos from our Lyall bay accommodation”

7. Picking The Right Keywords 3/4 word keyphrases

8. How do others describe your business?

9. Geography Expectation

10. Search for “Keyword Tools”

11. Google suggest

12. Refer our FAQ - SEO - DIY page for links Budget Accommodation Queenstown

13. Bouncy Castle Wellington

14. Accommodation Lyall Bay

15. Christchurch Architect

16. Auckland Web Designer

17. Cheap Package Holidays

18. Car rental

19. Google Keyword Tool

20. Controlling your Search Results

21. Targeting a keyphrase to one page

22. Landing Page - “Free Website Templates” URL Filename Page Heading H1 1 st Paragraph Content Meta Page Title

23. Gluing it together with link text

24. Link Text = Google Bombing

25. Linking and Page Rank Links = Referrals, Endorsement, Trust & Authority

26. Getting Links Blogs, Forums, Blog Comments

27. Twitter, Facebook, Social Media (NoFollow)

28. Friends in your region - Reciprocal

29. Friends in your industry - Reciprocal

30. Suppliers and Retailers

31. Testimonials

32. Encouragement, motive

33. Directories & Industry Specific & Govt www.nzs.com

34. www.finda.co.nz

35. www.nzpages.co.nz

36. www.dmoz.org

37. Measurement of Success

38. Getting to the top Source: SEO From Soup To Nuts - Eric Enge

39. Via AOL Search Data 2007 Stats; Rand Fishkin SEOmoz CEO

40. Long Tail Easier To Be # 1 Just less traffic on each

41. Where in the CMS? Google Search Result Title URL Filename

42. Questions?

43. Where to Put the Keywords First Paragraph

44. Meta Page Title (Browser Tab Title)

45. Filename / URL

46. Link text (on external page)

47. Plus generally in content

48. In Website Builder CMS: Page RENAME

49. Search Engine Optimisation Tab

50. Where else in the CMS Page Edit or Intro (For primary content) Search Engines Pages Meta Tags Search Engines Categories Meta Tags Pages Rename Category Edit Image Titles on Gallery Product Titles Image right click edit image description Alt text when inserting image

51. Getting to the Top Different Phrase, Different Position

52. Position and relevance of keywords within the page content.

53. Who links/refers to your page

54. How important that referrer is

55. The Link Text

56. How many people look at your page

57. Past/future life of your domain

58. Where you are hosted, and how fast your website loads?

59. Common Pitfalls Rewording Keyphrases Spaming / Hiding / Tricks Doing Nothing Focusing on Content Changes Meta Keywords