How to Benefit from the Power of Google delivered by Kurt Noer to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA

3. Why focus on Google?

4. United States Search Engine Market Share (over the last few years) Google is now responding to over one billion searches per day Source: comScore

19. allintitle:“gainesville homes” Example of differences: fiber optic tool kits (227,000) “fiber optic tool kits” (4,630) allintitle:“fiber optic tool kits” (77)

23. asheville plastic surgeon

25. Sponsored (pay-per-click) Listings

28. Local Listings (1, 3 or 10 spots)

29. How are people finding local businesses?

31. Non-Sponsored Listings (default setting will display 10 results. Also known as organic, natural, free listings) Internal and External elements…

35. External Elements (inbound links ARE CRUCIAL!) Why can’t I get my site to rank #1 for the word “mortgage?” Not a new concept. Google’s prototype was named “Backrub”

37. Another quote from Google: “ The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. … It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. ” http://www.google.com/support/webmasters/bin/answer.py?answer=66356