Learn the basics of search engine marketing and optimization, including campaign creation and tracking, choosing vendors, and analyzing results from visits, actions and ranking in Google, Bing, Ask and other search engines.
SEO Expert Steve Wiideman shows you how to create an Obstacle Analysis Report (OAR) to provide to your search engine optimization clients or in-house marketing manager. Report includes dozens of on-page SEO criteria, many of which you may not yet be familiar with.
Learn how to build authoritative links through advanced content marketing that Google will applaud. Google Panda has drastically reduced the value of content syndication, such as article and press release distribution. Google Penguin has picked up on the anchors used in those activities and penalized websites all over the web for explicit anchor text and on-page over-optimization.
In this presentation you'll learn 8 power link building techniques and 4 creative link baiting strategies to keep your team busy and wearing white hats at the office. The presentation ends with a content strategy that is sure to get your authoritative and extremely high quality links that even Matt Cutts himself would approve.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
SEO Expert Steve Wiideman shows you how to create an Obstacle Analysis Report (OAR) to provide to your search engine optimization clients or in-house marketing manager. Report includes dozens of on-page SEO criteria, many of which you may not yet be familiar with.
Learn how to build authoritative links through advanced content marketing that Google will applaud. Google Panda has drastically reduced the value of content syndication, such as article and press release distribution. Google Penguin has picked up on the anchors used in those activities and penalized websites all over the web for explicit anchor text and on-page over-optimization.
In this presentation you'll learn 8 power link building techniques and 4 creative link baiting strategies to keep your team busy and wearing white hats at the office. The presentation ends with a content strategy that is sure to get your authoritative and extremely high quality links that even Matt Cutts himself would approve.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
An introduction to SEO for beginner. From what SEO is, to how search engines work, to how to optimise websites for search engines and people. Originally a slide deck for a guest lecture given to the Department of Marketing, Faculty of Business, Oxford Brookes University
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Keywords are an important part of Search Engine Optimization (SEO) internet marketing. This is a presentation that I gave at a local community college in Michigan.
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
An introduction to SEO for beginner. From what SEO is, to how search engines work, to how to optimise websites for search engines and people. Originally a slide deck for a guest lecture given to the Department of Marketing, Faculty of Business, Oxford Brookes University
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Keywords are an important part of Search Engine Optimization (SEO) internet marketing. This is a presentation that I gave at a local community college in Michigan.
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
IoT Day 2016: Cloud Services for IoT Semantic InteroperabilityMark Underwood
Presentation made on IoT Day 2016 about the importance of API-first, cloud services role in implementing ontologies for IoT. The use case is homely: providing proper humidity to my electric violin and guitar instruments while in their cases.
We are a non-profit which strives to connect e-tailers, donors and charities. Through our online tool, e-tailers have a unique opportunity to provide their customers with a simple and quick way to donate a small sum, $1 or even round up their change, to a charity of their choice during the checkout process. This tool also provides charities with a cost effective way to raise funds online.
Optimizing Your Practice for Online VisibilityYo! Yo! SEO
An overview of search, SEO and social media for getting found - how to optimize and engage for online visibility. Presentation was delivered to SAC-CAMFT, an organization of marriage and family therapists.
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Stephen Nold
Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments.
This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include:
• Content and linking strategies
• Google analytics
• Pay-per-click, and
• Traditional PR wire distribution
Presentation from Startupitis, a Vak Sambath event hosted by Pageable at USBank in Huntington Beach on March 23, 2011, featuring Vak Sambath and Steve Wiideman.
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
What is SEO | Basics of SEO | Why Seo is important | why seo as a carrier …Akshay Akki
An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users
A brief overview of how Wiideman Consulting Group's new SEO Roadmap solution helps solve the problem of choosing an SEO agency over working on SEO in-house.
Learn how to generate and submit an XML sitemap to help improve time-to-index ratios in search results and to help prioritize content to make it easy for the search engines to choose which pages to index and rank.
Learn how to identify duplicate content and redirect duplicate content appropriately so that the pages YOU want indexed appear in Google and Bing search results.
Featuring SEO Expert Steve Wiideman, you'll get the code, techniques, and reasoning behind 301 and canonical redirects.
See what types of search engine optimization (SEO) software are used by agencies and small businesses to analyze and plan, build content, find and earn links, and manage their holistic organic, local, paid, and other SEO strategy.
Presented by Steve Wiideman, SEO Expert, the video and audio can be found at http://www.creativesearchstrategies.com/
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Learn several innovative ideas on how to earn higher ranking and increased saturation in search engines such as Google, Bing and Ask. Presented by SEO Expert Steve Wiideman at http://www.creativesearchstrategies.com/.
Here is the presentation from Dave Jesch, a Wordpress Plugin Developer, who walked our Meetup.com group through an installation of Wordpress and respective SEO plugins. Dave actually created two plugins linked to from the Slideshare for Google Analytics and Facebook integration. Visit http://www.diyonlinesolutions.com/ to learn more about Dave Jesch.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. About Steve Wiideman Corporate Search Marketer for Disney, Expedia, & Ticketmaster companies Consultant & resource for brands such as Skechers, RingCentral, and Flirt Search Google for “SEO Expert” Authored 3 FREE eBooks, downloadable at seosteve.com
3. What the Heck is Search Marketing? Improving visibility in Google Maps, Yahoo! Local, & Bing Local Paid advertising (sponsored ads) in Google, Bing, AOL, YouTube, Amazon & other search results A way to move a listing up in search results for a particular keyword in YouTube, Twitter, Amazon, Google & Bing A way of getting a business to appear more than once in web, mobile and search and search network results All of the above
4. Where is SEM? Natural results are determined by Google’s ranking formula, which involves a combination of relevant content, ‘votes’ from important websites and user behavior. Advertisers bid and optimize for placement in Sponsored Ads. A GoogleCheckoutbadge may create a higher click-through rate (and lower overall cost) Submit a “product feed” (database of products and attributes) for FREE. Position is determined by history, trust, data matching product page, and user behavior.
11. Become an Expert Attend Search Events Search Engine Strategies Search Marketing Expo Kelsey Group (Local) Online Marketing Summit SearchFest Pubcon Affiliate Summit
12. Become an Expert Patronize Other Experts YouTube.com/GoogleWebmasterHelp SearchEngineJournal.com SearchEngineWatch.com seomoz.org EricWard.com SEOBook.com BruceClay.com PPCBlog.com Conference speakers
13. Become an Expert Get Certified Google AdWords Exam Microsoft adCenter Training Bruce Clay’s SEOToolSet Exam Aaron Wall’s Training Search Engine Workshops
14. Hire an Expert What to Look for an SEO Agency Sample reports (min 6 months) 3-5 references Ask about communication Ask about ROI & breakeven points Willing to work on a performance basis? Search online “Company Name” (with quotes) Performance guarantee
15. The SEM Process Research, Record and Sort Keywords Start with existing web analytics if you have them.
16. Find Competitor Keywords <title>OMAR'S Exotic Birds :: Parrots and Bird Supplies, Orange County, CA</title> <meta name="Description" content="OMAR'S specializes in exotic birds ranging from cockatiels to macaws. All birds sold come with a health guarantee and free grooming for as long as you own the bird. Our goal is to provide customers with healthy birds and quality products, as well as the cleanest store and the most helpful service they can find." /> <meta name="Keywords" content="parrots orange county CA, parrot breeder southern California, handfed baby parrot, bird grooming, bird boarding, bird cages, bird toys, cockatiels, macaws, caiques, cockatoos, amazons, parakeets, africangreys, conures, pionus parrot, parrotlet, meyers parrot, senegal parrot, canary, exotic birds, avian veterinarians, omar's, california bird store, orange county bird breeders, bird for sale, bird seminar, bird behavior specialist" />
17. The SEM Process Research, Record and Sort Keywords Use Keyword Tools
18. The SEM Process Research, Record and Sort Keywords Use Google Webmaster Tools
19. The SEM Process Create Your Baseline Reports Create Your Content Tracking Sheet
20. The SEM Process Assign resources to optimize website, write awesome content, earn one-way links and help manage social media efforts. SEM Manager Webmaster SEO Content Writer Expert Link Builder Video/Social Expert Tip: There is a FREE SEO Audit List at www.blogmarketingtoolkit.comGoogle “best SEO audit list” PPC Expert Site Audit Review Tracking Research Calendar Content Build Campaigns
21. A Few SEO Tips… Optimize homepage titles and meta tags Optimize subpage titles and meta tags Be conscience of file names Write awesome content Get links where competitors have them Eliminate duplicate content
23. Homepage Titles eBay - New & used electronics, cars, apparel, collectibles, sporting goods & more at low prices (95 characters) Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more (83 characters)
24. Internal Page Titles & Meta Tags <title>Men's 3XL Football Gloves white leather XXXL - eBay (item 150422879170 end time Mar-19-10 10:31:06 PDT)</title> <meta name="description" content="eBay: Find Men's 3XL Football Gloves white leather XXXL in the Sporting Goods , Team Sports , Football , Clothing, Shoes Accessories , Gloves category on eBay."> <meta name="keywords" content="Men's 3XL Football Gloves white leather XXXL, Sporting Goods, Team Sports, Football, Clothing, Shoes Accessories, Gloves"> <link rel="canonical" href="http://cgi.ebay.com/Mens-3XL-Football-Gloves-white-leather-XXXL-/150422879170"> Call to Action Don’t Be Too Explicit
51. Click-Through Rate is EVERYTHING Every search produces an impression. The ratio of clicks to impressions is referred to as Click-Through Rate or CTR.
60. Connect with Steve Wiideman Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations. He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog. He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google. Steve Wiideman www.SEOSteve.com Facebook.com/stevewiideman P. (562) 732-4417 E. info@seosteve.com @seosteve