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Keyword Research & Website Analysis

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The Ultimate Analyst
The Ultimate Analyst

Keywords are an important part of Search Engine Optimization (SEO) internet marketing. This is a presentation that I gave at a local community college in Michigan.

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Keyword & Website Analysis (Plus, you might find a thing or two to improve your website.)
Who is Chris Wechner? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disclaimer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick “Facts” about the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Orgainic (Free) Search Results Sponsored (Not Free) Results
About 3/5 of all people click on one of these TOP 3 Search Results—Where YOU want to be!
Search Engine Optimization (SEO) ,[object Object],[object Object],[object Object],[object Object]
Internet Marketing vs. Website Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword (Phrase) Analysis Finding and Evaluating Keywords
Keywords: Quickly Explained ,[object Object],[object Object],[object Object],[object Object]
Example: Keyword (Phrase) Search Term: internet marketing michigan
Internet Searcher Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Searcher Type: Market Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Searcher Type: Keywords They Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keywords: How People Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggestion: Website Keywords ,[object Object],[object Object],[object Object],[object Object]
Keywords: Ways to Find Them ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Example: Checking Top Competitor
Check Categories and Anchor Text ,[object Object],[object Object],[object Object],[object Object]
Checking Meta Keywords: Getting to the Source Code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Checking Meta Keywords: Searching within the Source Code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source Code: Meta Keywords ,[object Object],[object Object],[object Object],cccc
Source Code: NO Meta Keywords ,[object Object],[object Object],[object Object]
Source Code: Meta Keywords (with SEO Quake) ,[object Object],[object Object]
Finding Keywords: Using Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Google Searches Related to ,[object Object]
Example: Google Suggest ,[object Object]
Example: Google Wonderwheel
Example: Google Keyword Tool ,[object Object],[object Object]
Traits of Ideal Buying Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keywords: High Search Count ,[object Object],[object Object],[object Object]
Example: Google Keyword Tool ,[object Object],[object Object],[object Object]
Keywords: High Commercial Intent (OCI) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example: OCI Tool ,[object Object]
Keywords: Indicate Buying Interest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Google Keyword Tool ,[object Object],[object Object],[object Object],[object Object]
Keywords: Competition Level ,[object Object],[object Object],[object Object]
Keywords: Competition Quantity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example: Exact Search
[object Object],[object Object],[object Object],Compare: Regular (Broad) Search
[object Object],[object Object],Example: inTitle
[object Object],[object Object],[object Object],Example: allinTitle
[object Object],Example: inAnchor ,[object Object]
Example: inAnchor (Cont’d) ,[object Object],[object Object],[object Object],[object Object]
[object Object],Example: allinAnchor ,[object Object]
Example: allinAnchor (Cont’d) ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Example: allinURL
Competition Quantity: Rough Guide Note: This is not any sort of official guideline. It serves as a rough estimate based upon the speaker’s experience to this point. Modifier Low (Less Than) High (More Than) Exact Search Count 10,000 30,000 inTitle 5,000 20,000 allinTitle 500 5,000 inAnchor 20,000 1,000,000 allinAnchor 2,000 10,000 allinURL 500 2,000
Keywords: Competitive Vulnerability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More on Competitive Vulnerability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keywords: Analyze Competition ,[object Object],[object Object],[object Object],[object Object]
Keywords: Analyze Competition ,[object Object],[object Object],[object Object],[object Object]
Keywords: Analyze Competition ,[object Object],[object Object],[object Object],[object Object]
Keywords: Analyze Competition ,[object Object],[object Object],[object Object],[object Object]
Keywords: Categories for Site ,[object Object],[object Object],[object Object]
Keywords: Grouping Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Grouping Organization Cooking Cooking Breakfast Appetizer Cooking Dessert Cooking Cooking Breakfast Eggs Cooking Breakfast Pancakes Cooking Breakfast with Fruits Scrambled Eggs, Eggs Over Easy, Bacon, Egg and Sausage Muffin, Runny Yoke, Corned Beef and Hash Blueberry Pancakes, Pancake Batter, Spatula, Maple Syrup Knife Sharpener, Sliced Strawberries, Blueberries, Kiwi Peeler, Fruit Storage Container
Keywords: Even or Upward Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Example: Google Trends
Example: Google Keyword Tool ,[object Object]
Example: Google Insights ,[object Object],[object Object],[object Object]
Website Analysis Finding Ways to Improve On-Site Optimization
Website Analysis: Purpose ,[object Object],[object Object],[object Object]
Website Analysis: Items to Check ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Items to Check ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: H1, H2, & H3 Headers ,[object Object],[object Object]
Even MORE Items to Check ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Checking Fun Continues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Checking Page Indexing ,[object Object],[object Object]
Example: Page Not Indexed ,[object Object],[object Object]
The Fun Might NEVER End ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example #1: Site Map (Informal) ,[object Object],[object Object]
Example #2: Site Map (Formal) ,[object Object],[object Object]
Website Analysis: Good Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website Analysis: Traffic Travis ,[object Object],[object Object]
Website Analysis: Traffic Travis ,[object Object],[object Object]
Website Analysis: Traffic Travis ,[object Object]
Website Analysis: WebsiteGrader.com ,[object Object],[object Object]
Website Analysis: WebsiteGrader.com ,[object Object]
Website Analysis: WebsiteGrader.com ,[object Object]
Website Analysis: WebsiteGrader.com ,[object Object]
Keeping My Promise It’s time for me to share!
Drawing: Keeping My Promise ,[object Object],[object Object],[object Object],[object Object]
Drawing: Keeping My Other Promise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Info: Chris Wechner ,[object Object],[object Object],[object Object]

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Keyword Research & Website Analysis

  • 1. Keyword & Website Analysis (Plus, you might find a thing or two to improve your website.)
  • 2.
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  • 5. Orgainic (Free) Search Results Sponsored (Not Free) Results
  • 6. About 3/5 of all people click on one of these TOP 3 Search Results—Where YOU want to be!
  • 7.
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  • 9. Keyword (Phrase) Analysis Finding and Evaluating Keywords
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  • 11. Example: Keyword (Phrase) Search Term: internet marketing michigan
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  • 48. Competition Quantity: Rough Guide Note: This is not any sort of official guideline. It serves as a rough estimate based upon the speaker’s experience to this point. Modifier Low (Less Than) High (More Than) Exact Search Count 10,000 30,000 inTitle 5,000 20,000 allinTitle 500 5,000 inAnchor 20,000 1,000,000 allinAnchor 2,000 10,000 allinURL 500 2,000
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  • 57. Example: Grouping Organization Cooking Cooking Breakfast Appetizer Cooking Dessert Cooking Cooking Breakfast Eggs Cooking Breakfast Pancakes Cooking Breakfast with Fruits Scrambled Eggs, Eggs Over Easy, Bacon, Egg and Sausage Muffin, Runny Yoke, Corned Beef and Hash Blueberry Pancakes, Pancake Batter, Spatula, Maple Syrup Knife Sharpener, Sliced Strawberries, Blueberries, Kiwi Peeler, Fruit Storage Container
  • 58.
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  • 62. Website Analysis Finding Ways to Improve On-Site Optimization
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  • 82. Keeping My Promise It’s time for me to share!
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