Darcy Knapp of DK Consulting/SEO Web Mechanics did a session exploring the basics of search, social, SEO/SEM for marketing any organization. Part of NetSquared Tech Valley's Lunch and Learn Series.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Presentation on search engine optimisation by David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Hall_
Everyone knows that Google is the leader in web search, but now that Bing is powering Yahoo's search results, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the latest and greatest features that each one is offering in hopes of being your one-and-only search engine.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
This SEO presentation was designed for Realtors, but anybody can benefit from its contents, which include basic search engine optimization techniques and online marketing.
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Humantics | Optimizing Your Content Strategy in an Entity-Driven WorldGrant Simmons
The intersection of human action & search engine understanding. (With a Terminator theme!)
In 2013 I made the bold prediction that “keywords are dead”. I wasn’t wrong. But even in a dystopian future, I wouldn’t have thought that fundamentals of content strategy would change to artificial intelligence writers and algorithms going head-to-head.
My prediction was driven by Google’s official October 2011 announcement of <cough>making search more secure</cough>, the frustration of SEO tools that pitched ‘not provided’ reclamation, and a general dearth of actionable insights beyond data manipulation of landing page and 3rdparty metrics. Not fun.
Enter semantics, the study of meanings through context and understanding of the ‘why’ that drives search queries. Whether you’re targeting buyers or browsers, Google is the semantic seer that will – with every fiber of their neural network drive the right traffic to the right pages based on meaning, not keywords.
Call it BERT or RankBrain or Hummingbird, Google is trying to think and understand like a human, which is ironic, because I’m a human, and so are you.
Dive into the world of ‘Humantics’ where we’ll learn how to create a content strategy that satisfies Google, searchers, clients, and humans too.
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
SEO: How to Drive More Traffic to Your Websiteseoplus+
We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!
Courtesy of Camp Tech (http://camptech.ca) and seoplus+ (https://www.seoplus.ca)
Part 1 of a 3 part Series on SEO Audits
Slides associated with the Google+ Hangout from August 20th, 2014 at https://plus.google.com/u/0/events/cdmu4pmjcn8sj045hjiglph142s
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Presentation on search engine optimisation by David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Hall_
Everyone knows that Google is the leader in web search, but now that Bing is powering Yahoo's search results, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the latest and greatest features that each one is offering in hopes of being your one-and-only search engine.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
This SEO presentation was designed for Realtors, but anybody can benefit from its contents, which include basic search engine optimization techniques and online marketing.
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Humantics | Optimizing Your Content Strategy in an Entity-Driven WorldGrant Simmons
The intersection of human action & search engine understanding. (With a Terminator theme!)
In 2013 I made the bold prediction that “keywords are dead”. I wasn’t wrong. But even in a dystopian future, I wouldn’t have thought that fundamentals of content strategy would change to artificial intelligence writers and algorithms going head-to-head.
My prediction was driven by Google’s official October 2011 announcement of <cough>making search more secure</cough>, the frustration of SEO tools that pitched ‘not provided’ reclamation, and a general dearth of actionable insights beyond data manipulation of landing page and 3rdparty metrics. Not fun.
Enter semantics, the study of meanings through context and understanding of the ‘why’ that drives search queries. Whether you’re targeting buyers or browsers, Google is the semantic seer that will – with every fiber of their neural network drive the right traffic to the right pages based on meaning, not keywords.
Call it BERT or RankBrain or Hummingbird, Google is trying to think and understand like a human, which is ironic, because I’m a human, and so are you.
Dive into the world of ‘Humantics’ where we’ll learn how to create a content strategy that satisfies Google, searchers, clients, and humans too.
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
SEO: How to Drive More Traffic to Your Websiteseoplus+
We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!
Courtesy of Camp Tech (http://camptech.ca) and seoplus+ (https://www.seoplus.ca)
Part 1 of a 3 part Series on SEO Audits
Slides associated with the Google+ Hangout from August 20th, 2014 at https://plus.google.com/u/0/events/cdmu4pmjcn8sj045hjiglph142s
Inbound Certification Class 2: Optimizing Your Website for Search EnginesHubSpot Academy
This training will cover the basics necessary to help you optimize your website for search engines. You’ll learn how to pick the right keywords for your site, ensure that search engines understand the content on your pages, and start earning links from outside sources.
David Goebel of the Goebel Group, John Inama of Pilot Fish, and Greg Habermann of Sage Rock present "Hands on SEO" at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center and Cleveland SEO.
SEO 101: Obstacles, Opportunities and the FutureRichDD
An SEO 101 overview with a look at some examples of present day challenges and areas of improvement. Also a look at the future of SEO and potential areas for future optimization
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
this presentation covers the basic overview about what is seo, different types of seo techniques
and some statistic, tipss and techniques of effective seo.
You have dozens of programs and initiatives and an equal number of stakeholder groups, constantly wondering how you can share everything about what you do with the people in your contact list...
...Sound familiar?
Communications is a critical function for any organization, but rarely receives the strategic planning it deserves. The result is a constant push of information ("news") and asks to everyone known to the organization. Stakeholders can feel unappreciated and white-washed. Supporters can become overloaded with information that is irrelevant to them. Communications staff can feel isolated, overwhelmed, and inefficient.
It doesn't have to be this way.
Strategic communications planning results in a calendar of communications activities that are each meant to achieve a distinct objective, aligned with your overall business goals, tailored to a specific audience.
Social media can be a powerful tool for storytelling but there are some ethical considerations one has to make. Privacy of those you serve, your obligation to your board, and how you brand yourself on social media are some of the many considerations you have to make. This presentation will explore some ethical dilemma' s a non-profit can face and how your can reduce risks that may come along.
About presenter:
Sean Erreger, is a licensed clinical social worker practicing in the area that also does training around best practices of social media for mental health, healthcare, and non-profits. You can find him at www.stuckonsocialwork.com
It may be August, but the end of the year will be here before you know it. With 31% of donations typically coming in during the last month of the year, is your organization ready to soar past your goal or run into a wall of solicitation Kryptonite?
Join NeonCRM, Hawaii Alliance of Nonprofit Organizations, and the Patsy T. Mink Center for Business and Leadership for a free lunch and learn session to tackle the villains in your end of year giving campaign and how to leverage digital fundraising to leap tall goals in a single bound. With great data comes great responsibility!
We'll start by considering how Nonprofits use data - toward what ends. Then we'll talk about how "data-people" do the things they do, i.e. what are the basic processes and tools common to any data project? Finally, we'll touch on some relevant technology trends, and consider one of today's hottest job titles: "Data Scientist"
Join Board of Directors specialist Nikki McCord for a discussion around the lessons we as nonprofit professionals can learn from Silicon Valley about board recruitment and diversity. She'll be joining us via Google Hangouts for a interactive chat.
NetSquared Tech Valley - Digital Engagement in the age of FaceTime, SnapChat,...Tim Sarrantonio
This session will discuss and share examples of how organizations are using email, social media, and video to digitally engage their members and donors. We'll demonstrate how you can use video to tell stories and personally engage with your constituents simply using the camera on your mobile phone.
A 30 minute overview will be followed by a live demonstration of how you can use your own mobile phone to record and send video messages that engage and thank your supporters more personally, face-to-face.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
7. Content is KING
Search Engine bot can only read
TEXT
Unique Text gets Indexed
Fresher Text ranks Higher
Add New Content Regularly
FAQs Drive Voice Search Results
Search engine Spiders LOVE content
Feed your spiders and they will return
Feed them right and you will rank!
Presented by Darcy Knapp, MBA SEO Web Mechanics
8. Responsive Design
70% of ALL USA Web Traffic is
MOBILE!
Websites Can RESPOND to any
device
Text Based Contact info (not in logo)
Tap/Dial & Tap/Email & Tap/Text
Vanity Phone Numbers
Online ordering/shopping
Google Required!
Presented by Darcy Knapp, MBA SEO Web Mechanics
9. Stock Art & Images
Stock artwork
◦ Canstockphoto.com
◦ Istock photo
◦ Getty Images
Free Images
◦ Are NOT FREE
◦ You will Pay
Presented by Darcy Knapp, MBA SEO Web Mechanics
10. Getting Found
Organic Traffic
Paid Traffic
Referral Traffic
Social Media Traffic
Broadcast Media
Print & Billboards
Directories & Yellow Books
Presented by Darcy Knapp, MBA SEO Web Mechanics
11. Search Engines:
#1 Way To Be Found
90% Of on-line traffic begins at a search engine!
33% of Internet Users Believe Companies Found in Top
Search Results Must Be a Major Brand -- Indicating That Top
Rankings Transmit Brand Equity -- iProspect, the Original(TM)
To gain their business. . . .
they have to be able to find yours!
Presented by Darcy Knapp, MBA SEO Web Mechanics
12. Popularity of Search EnginesGoogle Dominates
#1.2+ Trillion Google Searches Globally each year
Presented by Darcy Knapp, MBA SEO Web Mechanics
13. SHIFT HAPPENED in 2014!
More Google searches take
place on mobile devices than
on computers in 10 countries
including the US and Japan.
Presented by Darcy Knapp, MBA SEO Web Mechanics
14. Popularity of Search Engines
Mobile Domination
Presented by Darcy Knapp, MBA SEO Web Mechanics
70% of all USA Search is Mobile
50% of all Mobile Search is VOICE Driven
Content delivers
search results
pages!
15. Mobile Statistics of Interest
1,525% increase in mobile data usage (2010 to
2015)
There are over 6.8 billion people who use mobile
phones – that’s roughly 87% of the World’s
population
80% of Internet users own a smartphone
56% of Americans have a smartphone
34% of adults have a tablet device
53% of mobile searches have local intent
70% of mobile searches result in
action being taken within an
hour (compared to a week forPresented by Darcy Knapp, MBA SEO Web Mechanics
16. How Search Engine Spiders
Work
Spider-Bot
Fetches ALL Content to add to the
Search Engine index
*Warning outbound links create exits!!!
Home Page
Presented by Darcy Knapp, MBA SEO Web Mechanics
17. How you see a web page:
Presented by Darcy Knapp, MBA SEO Web Mechanics
18. What a SPIDER sees:
Presented by Darcy Knapp, MBA SEO Web Mechanics
19. Spiders at Work
Presented by Darcy Knapp, MBA SEO Web Mechanics
A spider is a web-bot, a computer program launched by a
parent search engines to read the internet’s content.
Spiders “crawl” every site and follow all Links and index
every web page they can find.
Spiders “read” content and return the data to their Search
Engine for distribution in Search Results Pages (SRPs).
The spiders sole mission in life is to “Fetch” new content!
20. Optimization: Why Bother?
1st Position = 56% of Organic Search Traffic
2nd = 13%
3rd = 10%
4th = 4%
5th = 5%
6th = 3%
7th = 2%
8th = 3%
9th = 2%
10th = 3%
Presented by Darcy Knapp, MBA SEO Web Mechanics
21. SEO & Your Web Site
Content is KING
Back Links
Page Rank
Responsive Design
SSLs
Contact info on every page
Tell the Who/What/Where & Why
Install Google Webmaster Tools &
Analytics
Presented by Darcy Knapp, MBA SEO Web Mechanics
22. Getting Found:
Good Search Engine Optimization
Finds that special balance between
Content and Links
Creating that perfect Marriage!
Page Rank wins over Content
Links drive Page Rank
More Links=More Visibility
More Pages on the Web = More Search Results
(SRPs)
Presented by Darcy Knapp, MBA SEO Web Mechanics
23. Sources for Links
One Way Links: Inbound links from relevant sites
Directory Links: Inbound links from Directories
Web 2.0: Great blog postings drive links
Web Articles
& News Releases
Online Directories
Social Media Sites
Blogs
Websites
Presented by Darcy Knapp, MBA SEO Web Mechanics
24. Search Results Pages (SRPs)
Presented by Darcy Knapp, MBA SEO Web Mechanics
Meta Data is Displayed on Search Results Pages (SRPs)
• Title: Structure Properly and Weight Words (Character Count 60)
• Description: 2 Sentences of 20-22 words (Character Count 140)
• Keywords**: 3-5 Prominent Phrases (NOT word, word, word,)
**Google does not read Meta Keywords
25. Websites vs. URLs (Domains)
Search Engines Retrieve Websites – NOT URLs!
Presented by Darcy Knapp, MBA SEO Web Mechanics
26. FAQs & Page 1 Placement
Presented by Darcy Knapp, MBA SEO Web Mechanics
27. The Steps to Optimization:
1. Research Profitable Keywords
2. Optimize On-Site Content
3. Build Tons of In-Bound Links*
4. Review Results
5. Do it all over again!
*Social Pages Offers a Free Back Link
Presented by Darcy Knapp, MBA SEO Web Mechanics
28. SEO Myths
Duplicate Content
Domain Names
Domain Extensions
Keyword Stuffing
Competitor Names/Trademarks in
Meta
Videos
Social Media Posts
Presented by Darcy Knapp, MBA SEO Web Mechanics
29. SEO Tools
Google Key Word Research Tools
Google Analytics
Google Webmaster Tools
Google Index “site:http://bizname.com”
SEO Book
SEO Quake (Plugins for Chrome)
Whois.com
Way Back Machine:
https://archive.org/web/
Presented by Darcy Knapp, MBA SEO Web Mechanics
30. Presented by Darcy Knapp, MBA SEO Web Mechanics
SEO Tools
Helpful Tools:
www.seobook.com
www.seoquake.com
Research Resources:
www.Whois.com
https://archive.org/web/
31. Presented by Darcy Knapp, MBA SEO Web Mechanics
Test Your Site’s Google Index:
32. Presented by Darcy Knapp, MBA SEO Web Mechanics
Google Keyword Research Tools
https://adwords.google.com/ko/KeywordPlanner
38. Are You Ready?
Schedule your free initial consultation today!
I am available for your on site personalized marketing
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Darcy Knapp, MBA, President & Chief SEO Web
Mechanic
Darcy Knapp Consulting, Inc.
SEO Web Mechanics
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