How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
How to Optimize Your Website for Crawl EfficiencySemrush
During this webinar, Dawn will tell you about the major issues and errors that may block spiders from crawling your website and hurt website’s rankings.
SMX West 2020 - Leveraging Structured Data for Maximum EffectAbby Hamilton
After this session, you will be able to:
1. Understand how search engines render and see your content and extract structured data to power rich experiences
2. Discover tools and resources that can help you to easily generate and test structured markup
3. Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
4. Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...Paul Shapiro
For a detailed recap: http://pshapi.ro/SemanticKWR
My BrightonSEO presentation...
1st Half: What is semantic search and why does it matter to SEOs.
2nd Half: Using KNIME to do semantic keyword research using SERP and Twitter data.
Humantics | Optimizing Your Content Strategy in an Entity-Driven WorldGrant Simmons
The intersection of human action & search engine understanding. (With a Terminator theme!)
In 2013 I made the bold prediction that “keywords are dead”. I wasn’t wrong. But even in a dystopian future, I wouldn’t have thought that fundamentals of content strategy would change to artificial intelligence writers and algorithms going head-to-head.
My prediction was driven by Google’s official October 2011 announcement of <cough>making search more secure</cough>, the frustration of SEO tools that pitched ‘not provided’ reclamation, and a general dearth of actionable insights beyond data manipulation of landing page and 3rdparty metrics. Not fun.
Enter semantics, the study of meanings through context and understanding of the ‘why’ that drives search queries. Whether you’re targeting buyers or browsers, Google is the semantic seer that will – with every fiber of their neural network drive the right traffic to the right pages based on meaning, not keywords.
Call it BERT or RankBrain or Hummingbird, Google is trying to think and understand like a human, which is ironic, because I’m a human, and so are you.
Dive into the world of ‘Humantics’ where we’ll learn how to create a content strategy that satisfies Google, searchers, clients, and humans too.
How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
How to Optimize Your Website for Crawl EfficiencySemrush
During this webinar, Dawn will tell you about the major issues and errors that may block spiders from crawling your website and hurt website’s rankings.
SMX West 2020 - Leveraging Structured Data for Maximum EffectAbby Hamilton
After this session, you will be able to:
1. Understand how search engines render and see your content and extract structured data to power rich experiences
2. Discover tools and resources that can help you to easily generate and test structured markup
3. Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
4. Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...Paul Shapiro
For a detailed recap: http://pshapi.ro/SemanticKWR
My BrightonSEO presentation...
1st Half: What is semantic search and why does it matter to SEOs.
2nd Half: Using KNIME to do semantic keyword research using SERP and Twitter data.
Humantics | Optimizing Your Content Strategy in an Entity-Driven WorldGrant Simmons
The intersection of human action & search engine understanding. (With a Terminator theme!)
In 2013 I made the bold prediction that “keywords are dead”. I wasn’t wrong. But even in a dystopian future, I wouldn’t have thought that fundamentals of content strategy would change to artificial intelligence writers and algorithms going head-to-head.
My prediction was driven by Google’s official October 2011 announcement of <cough>making search more secure</cough>, the frustration of SEO tools that pitched ‘not provided’ reclamation, and a general dearth of actionable insights beyond data manipulation of landing page and 3rdparty metrics. Not fun.
Enter semantics, the study of meanings through context and understanding of the ‘why’ that drives search queries. Whether you’re targeting buyers or browsers, Google is the semantic seer that will – with every fiber of their neural network drive the right traffic to the right pages based on meaning, not keywords.
Call it BERT or RankBrain or Hummingbird, Google is trying to think and understand like a human, which is ironic, because I’m a human, and so are you.
Dive into the world of ‘Humantics’ where we’ll learn how to create a content strategy that satisfies Google, searchers, clients, and humans too.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
Presentation on search engine optimisation by David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
Part 1 of a 3 part Series on SEO Audits
Slides associated with the Google+ Hangout from August 20th, 2014 at https://plus.google.com/u/0/events/cdmu4pmjcn8sj045hjiglph142s
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
This presentation is about Google Panda updates and the need for SEOs to buckle up their shoes to enhance the trustworthiness of websites and their work.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
Talk on SEO for Aggregation Websites like Comparison Search Engines, Marketplaces or Classifieds platforms. Including Panda Diet and Internal linking, etc
Darcy Knapp of DK Consulting/SEO Web Mechanics did a session exploring the basics of search, social, SEO/SEM for marketing any organization. Part of NetSquared Tech Valley's Lunch and Learn Series.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
Presentation on search engine optimisation by David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
Part 1 of a 3 part Series on SEO Audits
Slides associated with the Google+ Hangout from August 20th, 2014 at https://plus.google.com/u/0/events/cdmu4pmjcn8sj045hjiglph142s
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
This presentation is about Google Panda updates and the need for SEOs to buckle up their shoes to enhance the trustworthiness of websites and their work.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
Talk on SEO for Aggregation Websites like Comparison Search Engines, Marketplaces or Classifieds platforms. Including Panda Diet and Internal linking, etc
Darcy Knapp of DK Consulting/SEO Web Mechanics did a session exploring the basics of search, social, SEO/SEM for marketing any organization. Part of NetSquared Tech Valley's Lunch and Learn Series.
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Discover the secrets of SEO success in our concise and actionable PDF guide. Boost your website's rankings, drive more organic traffic, and dominate search engine results. Get your hands on this invaluable resource and elevate your online presence today!"https://digitalengage.ca/services/
SEO, or Search Engine Optimization, is the practice of enhancing a website's visibility and ranking on search engines like Google. By optimizing various elements such as keywords, content quality, meta tags, and backlinks, SEO aims to increase organic (non-paid) traffic to a website, making it more accessible and relevant to users searching for specific information or products online. The ultimate goal of SEO is to improve a website's online presence, attract more visitors, and drive higher levels of engagement and conversions.
The Purpose of a Search Engine
1. Crawling and Indexing
Through links, search engines’ automated robots, called “crawlers,” or “spiders”
can reach the many billions of interconnected documents. Once the engines find
these pages, they decipher the code and store select pieces in massive hard drives,
to be recalled later.
2. Retrieving Answers
When you perform a search, search engines scour the billions of stored
documents and do two things – first, return those results that are the most
relevant to your query, and second, rank those results in order of perceived
importance.
Search Engine Optimization (SEO) is the on-going process of making sure that your web site performs as well as possible on specific search engine searches.
This presentation aims to explain the SEO basics that every SEO beginner, website designer, developer, or site owner should know.
Learn more about SEO here: http://seoinformationtechnology.blogspot.com/
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
1.4 modern child centered education - mahatma gandhi-2.pptx
SEO Benchmark
1.
2. www.echampions.co.uk SEO Benchmarking This evening… :: What do you look for when benchmarking your SEO efforts? :: What are the (free) tools available to help you? :: How could you improve your ranking as a result of benchmarking your SEO? :: Action points for eBusiness Champions
3. www.echampions.co.uk SEO Benchmarking – two types of factors… :: Distinguish between factors that are search term specific and factors that apply across the site unrelated to search phrases For example “ Anchor text of inbound links” is very key word specific, while the age of the site / domain isn’t at all related to the individual search phrases but very important overall.
4. www.echampions.co.uk SEO Benchmarking – assessment :: Know and justify your key phrase choices? :: How many sites are chasing the same phrase(s) as you? :: How well optimised are those other sites? i.e. Why are they ranking better than you for those phrases?
6. www.echampions.co.uk How many sites are chasing the same phrase as you? Establish where you are and where you want to be…
7. www.echampions.co.uk How many sites are chasing the same phrase as you? Google Webmaster Tools www.google.com/webmaster
8. www.echampions.co.uk What are the search volumes and competition? Google external keyword tool Shows you a rough estimate on the competition for different phrases… Not a very clear image of the situation, let’s drill down a bit more…
9. www.echampions.co.uk Tools to establish the competition for the phrase allintitle: dental software Will return only pages that contain the words “dental” and “software” anywhere in the title
11. www.echampions.co.uk Tools to establish the competition for the phrase allinurl: dental software Will return only documents that contain the words “dental” and “software” in the URL, such as - www.dental.com/solutions/software.html
13. www.echampions.co.uk Benchmarking – what to look for? :: How many pages are in Google main index :: Age of site :: Directory listings :: Inbound links :: On-page - title, h1, h2, internal links :: Keyword rich URLs and page names
14. www.echampions.co.uk How many of your pages are in Google’s main index? site:www.tabdental.co.uk/ site:www.tabdental.co.uk/* 105 pages 24 pages
18. Benchmark table for “dental software” www.tabdental.co.uk www.dentaldesktop.co.uk Domain age 08-Nov-2004 03-Nov-2001 DMOZ listing Yes No Alexa Trend/rank #4,278,310 N/A IP location UK Germany Inbound links 48 13 Pages in main index 25 of 102 12 of 58 title, meta, h1, p … title : Dental Software - TAB Dental Practice Management Software h1 : Dental Software to Organize, Control and Simplify your Practice p : TAB Dental is a powerful yet easy to use practice management software suite designed to simplify the running of a busy dental practice. title: Dental Desktop Practice Management Software h1: Dental Desktop Practice Management Software (after main content) p: Dental Desktop V4 is state-of-the-art Practice Management Software for Dentists. Internal links Secondary navigation repeated on most pages. Bottom navigation. Sitemap. In text links. Better than before, consistent navigation. Site map. Probably still scope for improvement. Page names Don’t think they are SEO really. Dental-software-feature.php Dental_software.html Notes Clean code, logical sequence content The code will hinder SEO
20. Benchmark table for “gift ideas” www.notonthehighstreet.com www.giftwrappedandgorgeous.co.uk Domain age 11-Oct-2005 22-Jun-2009 DMOZ/Yahoo listings 2 Yahoo listings None Alexa Trend/rank #36,882 #1,085,980 IP location UK UK Inbound links 8080 127 Pages in main index 5,370 of 12,600 130 of 586 title, meta, h1, p … title: Gift Ideas, Unique Gifts and Personalised Gifts - notonthehighstreet.com h1: Gift ideas you'll love p: For the most original and personal gift ideas for birthdays, weddings, anniversaries and events in the year, our pages are full of thoughtful gifts to inspire you. For something unique, choose a… title: Gift Ideas for a Gift Less Ordinary - Gift Wrapped & Gorgeous.co.uk h1: Are You Looking For A Gift Less Ordinary? p: Our website showcases the very latest handmade gift ideas created with love by talented British Designers Choose from… Internal links Key word heavy navigation Single navigation with keywords Page names Good clean page names jewellery/wedding-engagement-rings Good page names, some noise category-handmade jewellery-type-wedding_jewellery.htm Notes Clever positioning to get text at the top of home page code Good clean design – some tweaks could help
21. www.echampions.co.uk How to improve your own position? 1. Be realistic about what you can achieve against large established sites 2. Do your keyword research and target specific phrases 3. List in the industry relevant directories that your competitors do 4. Be on top of your stats (use Google Analytics and Webmaster tools) 5. Create a schedule for measuring the effectiveness of changes
22. www.echampions.co.uk SEO Benchmarking – How to improve your own position? Action points 1. Run your own site and a competing site through http://whois.domaintools.com/ 2. Look at the competition for each of your chosen phrases – it the chase realistic? 3. Could you get any of the inbound links that the competition is getting? 4. Compare your title, h1, meta and first paragraph with the competitors – are they as strong and keyword rich? 5. Check how many of your pages are in the main index of Google
23. www.echampions.co.uk Next events :: Not to be missed! :: Excellent speaker! :: Last event before the summer holiday Leicester 29th of June Nottingham 1st of July
