The document provides an overview of search engine optimization (SEO), including how search engines work, building search-friendly websites, and essential SEO factors like keyword research and website indexing. It emphasizes the importance of using tools like Google Webmaster Tools and Google AdWords for effective SEO strategies. Additionally, it offers tips on optimizing HTML page titles, meta descriptions, and using keywords strategically within content.

1. Search Engine Optimization:
The Nutshell Version
Pieter Goyens
@pietergoyens

2. My name is
PIETER @pietergoyens
and I work at
REPRISE MEDIA.
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3. This Presentation Focuses on SEO
Search Engine
Optimization,
in short SEO
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4. An Overview of this Session
• Before You Build: How Search Engines Work
• How To Build Search Engine Friendly Websites
• Important SEO Factors
• Keyword Research
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5. Before You Build:
How Search Engines Work
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6. Understanding Search Results
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7. Search Engine Crawling Process
Crawling Storage Ranking
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8. How Does the Web Look Like to Search Engines?
Text
Image
Link Text
Link
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9. How Does the Web Look Like to Search Engines?
Pages Keywords Results
car dog
justin bieber
cartoons
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10. How To Build Search Engine
Friendly Websites
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11. Domain Name
Keywords in domain name give minuscule boost
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12. Get Indexed on Classic Way
Your
Website
Not that fast, certainly not for brand new websites
http://www.google.com/submityourcontent/
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13. Get Indexed Faster with Sitemaps
Your
Website
Ping your content faster to Google by using Sitemaps
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14. Must-Use: Google Webmaster Tools
Google Webmaster Tools allow you
to improve indexing your website
http://www.google.com/webmasters/tools/
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15. Submitting Your Sitemap
Submit your website to
Google Webmaster Tools
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16. Extra: Get Data from Your Website
Google Webmaster Tools provide you with
detailed reports about your website
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17. Important SEO Factors
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18. HTML Page Title
In the code, it looks like this
<title>Wallace and Gromit: one man and his dog -
Telegraph</title>
In the Google search results page,
like this
TIP: Less than 70 characters and place
important keywords close to the front
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19. Meta Description Tag
In the code, it looks like this
<meta name=“description” content=“Learn how to play drums
online with this helpful how-to website. It will show you how to
play drums from very basic to advanced.”>
In the Google search results page,
like this
TIP: Roughly between 150-160 characters;
avoid duplicate meta descriptions
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20. Don’t Use “Click Here” as Text Link
Taken from W3C (w3.org)
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21. Installing SEO Plugin
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22. Keyword Research
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23. Taking You Back to 1999

24. Google Now
It’s all about keywords

25. Must-Use: Google AdWords Keyword Tool
Google AdWords Keyword Tool allow you
to find interesting keyword phrases
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26. Find Related Search Terms
Related search
terms on
“bottes femmes”
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27. Building the Perfectly Optimized Page
TIP: Headline with
TIP: Use
targeted keyword, but
keyword in
different on each page
image file
names
SEO impact on
alt tag on
images is
minimal
Keyword repetitions
within body text,
between 2-5x
TIP: put keywords in bold
Taken from SEOmoz blog (seomoz.org) 27

28. Download SEO Starter Guide from Google
TIP: Free download
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29. Blended Search
Google changed
the definition
of content
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30. Picasa Web Albums
TIP: Upload your images to
Picasa Web (and/or Flickr)
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31. Some Take-Aways on SEO
• The hardest part of starting SEO is knowing where to begin
• Good SEO takes time
• You must track to know which SEO efforts are bringing good
results, and which are not working
• Most of the right choices comes from asking
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32. Congrats!
slideshare.net/
You now have a basic
thinksearch
understanding of SEO.
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