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SEO Presentation - LA2M
This document provides an overview of search engine optimization (SEO). It defines SEO as an ongoing process of making websites more accessible, relevant and credible to search engines. The document outlines key on-page SEO factors like content, keywords, links and site structure. It also discusses off-page SEO like link building through social media, PR and high-quality link-worthy content. The presentation aims to help organizations understand SEO and determine if SEO services could help their website.
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Editor's Notes
- #4 Happy place Zone out or bomb
- #9 buzzword Effective + ROI
- #10 Maple Road
- #12 IS IS NOT
- #13 Can’t just set it and forget it
- #14 Not all technical Technical problems and solutions exist Most tactics are content related
- #15 No hidden secrets or black art Misinformation Knowing what/who to believe Experience, Trial and Error
- #16 Investment in Time, Resources, People. Build into processes and business roles.
- #17 Not stand-alone Combined with other marketing initiatives. PPC, Traditional, PR, Online, etc.
- #18 Mindset / philosophy. Should be integrated into processes (copy, design, development, PR) Somebody needs to own it
- #19 Searchers accomplish something (goal) Keywords are “stated intent” SEO funnels that intent to your content
- #20 If you remember nothing else! Three main pillars of SEO
- #21 If you remember nothing else! Three main pillars of SEO
- #22 If you remember nothing else! Three main pillars of SEO
- #23 Can crawlers access, read, understand site content? If they can’t see it, they can’t read it.
- #24 Terminator - if you’re the Associated Press, it might be Peace Ctr has Flash element (surrounded by HTML, so it’s okay) Peace Ctr has text embedded in image
- #25 Most dropdown effects can be achieved with CSS Peace Ctr has JavaScript navigation
- #26 Table of contents for your site Enables crawler discovery Doesn’t help with ranking directly Peace Ctr does not have sitemaps
- #27 Peace Ctr. Grocery Cards page not indexed
- #28 related to the keywords being searched
- #29 Don’t overdo it! Write for humans, not search engines. Keyword Research Tools: Google Adwords, Keyword Discovery
- #30 other types of search engines (images, video, etc) Universal Search Results
- #32 Links are votes Authority, Credibility Authoritative sites (CNN.com) attract more links Peace Ctr. has 101 links
- #33 Manual requests Organic growth - which is easier? Create something of value Peace Ctr. Facebook Page
- #34 Manual requests Organic growth - which is easier? Peace Ctr. Facebook Page
- #36 Personalization Social and Usage Metrics Real Time (Twitter)
- #37 Programmer, copywriter Contact me afterwards