BUSINESS MODEL OF MUISTD 1Customer Segments.... 2Value Propositions. ... 3Channels. ... 4Customer Relationships. ... 5Revenue Streams. ... 6Key Resources. ... 7Key Activities. ... 8Key Partnerships 9cost strucure

1. SUBJECT:
Strategic Marketing Management (SMM)
CLASS ACTIVITY ON:
BUSINESS MODEL OF MUISTD
SUBMITTED TO:
Sir Adnan Pitafi
SUBMITTED BY:
Mahgul Khan (leader) ____18S-MBA-BS25
Varda Shaikh___________18S-MBA-BS19
Maryam Qazi___________18S-MBA-BS10

2. Key partners
 Banks.
 Furniture and
fixture
suppliers.
 Books
suppliers.
 IT and
infrastructure
partners.
 US partners.
Key activities
 Teaching.
 R&D department
research work.
 Incubation center
services.
Key resources
 HR.
 Finance.
 Research lab equipment.
 Transportation.
 Government funds.
Value proposition
 MUISTD isproviding
competitivelearning
environmentandalsoit
iscost efficientthan
otherbusiness
institutes.
Customer
relationship
 MUISTD is
accomplishing
the
requirementsof
existing
studentsand
maintainthe
ongoing
relationship
withalumni.
Channels
 MUISTD points.
 Personal
conveyance.
Customer
segments
 Business
students.
 Nonbusiness
students.
 MUISTD
employees.
Cost structure
 Researchworkexpenses.
 Employee’ssalaries.
 Transportationcost.
 Maintenance cost.
Revenue streams
 Student’sfees.
 PartnershipwithUS.